Zebra Strategies, Inc. v. Ada Gonzalez-Nazario, Sean Goodman, Sago Inc., Accurate Market Research, John and Jane Does 1-10, and ABC Corporations 1-10

CourtDistrict Court, S.D. New York
DecidedSeptember 19, 2025
Docket1:24-cv-04146
StatusUnknown

This text of Zebra Strategies, Inc. v. Ada Gonzalez-Nazario, Sean Goodman, Sago Inc., Accurate Market Research, John and Jane Does 1-10, and ABC Corporations 1-10 (Zebra Strategies, Inc. v. Ada Gonzalez-Nazario, Sean Goodman, Sago Inc., Accurate Market Research, John and Jane Does 1-10, and ABC Corporations 1-10) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Zebra Strategies, Inc. v. Ada Gonzalez-Nazario, Sean Goodman, Sago Inc., Accurate Market Research, John and Jane Does 1-10, and ABC Corporations 1-10, (S.D.N.Y. 2025).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK ---------------------------------------------------------------X ZEBRA STRATEGIES, INC., :

: OPINION AND ORDER Plaintiff, 24 Civ. 04146 (GWG) : -v.- : ADA GONZALEZ-NAZARIO, SEAN GOODMAN, SAGO INC., : ACCURATE MARKET RESEARCH, JOHN AND JANE DOES 1-10, : and ABC CORPORATIONS 1-10, :

Defendants. : ---------------------------------------------------------------X

GABRIEL W. GORENSTEIN, United States Magistrate Judge

Zebra Strategies, Inc. (“Zebra Strategies” or “Zebra”) brought this lawsuit against Sean Goodman and Sago Inc. (“SAGO”) among other defendants alleging misappropriation of trade secrets in violation of the Defend Trade Secrets Act (“DTSA”) among other claims. See Zebra Strategies, Inc. v. Gonzalez-Nazario, 764 F. Supp. 3d 144, 149 (S.D.N.Y. 2025) (“Zebra I”). Goodman filed a motion to dismiss, which was granted. Id. Later, SAGO and plaintiff filed a stipulation of dismissal with prejudice. Goodmand and SAGO now move for attorney’s fees.1 0F For reasons stated below, Goodman and SAGO’s motions for attorney’s fees are denied.

1 See Motion for Attorneys’ Fees, filed May 6, 2025 (Docket # 119) (“Goodman Mem.”); Response to Defendant Goodman’s Motion for Attorney’ Fees, filed June 6, 2025 (Docket # 123) (“Opp. Goodman”); Reply in Further Support of Motion for Attorneys’ Fees, filed June 16, 2025 (Docket # 125) (“Goodman Reply”); Motion for an Award of Attorney’s Fees and Costs, filed May 6, 2025 (Docket # 117) (“SAGO Mem.”); Response to Defendant Sago Inc.’s Motion for Attorney’ Fees, filed June 6, 2025 (Docket # 122); Reply to Plaintiff’s Opposition to SAGO’s Motion for Attorney’s Fees and Costs, filed June 16, 2025 (Docket # 124) (“SAGO Reply”). I. BACKGROUND A. Facts as Alleged in the Amended Complaint Zebra Strategies describes itself as a “market research and strategy firm which specializes in reaching marginalized, vulnerable, and hard-to-reach populations.” First Amended Complaint,

filed July 16, 2024 (Docket # 53) (“Am. Compl.”) at 1. In September 2023, Zebra began to suspect that certain proprietary files it maintained containing data regarding its survey participants had been shared outside Zebra. See id. ¶¶ 14-23. As part of an internal investigation into the purported data breach, Carolyn Devenney, Zebra Strategies’ Vice-President of Operations, “investigated the ‘drive log’ related to” a particular survey participant’s file, which revealed that the file “had been accessed by [defendant Ada Gonzalez-Nazario] without company authorization on numerous occasions.” Id. ¶ 16. Further investigation also “revealed that [Gonzalez-Nazario] had downloaded an overwhelming number of files at least thirty-nine (39) times over the course of about five (5) months; which contained approximately twelve thousand (12,000) proprietary database contacts.” Id. ¶ 17.

Gonzalez-Nazario did not have the “authority” to download or otherwise access such files. Id. ¶ 36. Zebra also “sent out a survey to their participants asking them if they were contacted by SAGO.” Id. ¶ 27. The responses indicated to Zebra that SAGO and another defendant, Accurate Market Research (“AMR”), had come to possess the participants’ personal information and a number had been “contacted by SAGO under the guise of ‘following up on the Zebra survey.’” Id. ¶¶ 28-29. Both SAGO and AMR are market research firms. Id. ¶¶ 4, 5. Zebra Strategies “employ[ed] multiple cybersecurity firms to . . . investigate the breach.” Id. ¶ 31. These firms informed Zebra Strategies that its “database had not been hacked, and that there was no evidence of any ‘critical threats’ to the database, nor was the stolen information being sold on the dark web.” Id. The firms concluded that the “breach was an inside job, which involved a person or persons with access to the database illicitly providing access to [Gonzalez- Nazario].” Id. ¶ 32. Zebra Strategies alleged that “the only individual[s] who had such access”

to the database were Denine Rodney, the CEO of Zebra Strategies; Devenney; and Goodman. Id. ¶¶ 14, 32. An “expert forensics analysis conducted by a consultant” on an unspecified date “concluded that commercially sensitive data was accessed by [Gonzalez-Nazario] which was not utilized for her work role.” Id. ¶ 41. Zebra Strategies alleged that the “analysis also concluded that Goodman had deleted a plethora of files from his laptop and had deleted critical participant information such as names and dates of birth, rendering the Plaintiff’s intellectual property worthless.” Id. ¶ 42. Zebra alleged that Goodman and Gonzalez-Nazario “sold and/or provided” the information to SAGO and other competitors. Id. ¶ 40. On an unidentified date, Gonzalez-Nazario and Goodman were interviewed about the

breach and denied any wrongdoing. Id. ¶¶ 43, 44. Gonzalez-Nazario was subsequently terminated. Id. ¶ 46. Goodman resigned on March 29, 2024. Id. ¶ 47. The amended complaint asserted the following causes of action: (1) theft of trade secrets under 18 U.S.C. § 1836 against all defendants, id. ¶¶ 55-63; (2) breach of contract against Gonzalez-Nazario and Goodman, id. ¶¶ 64-78; (3) conversion against Gonzalez-Nazario and Goodman, id. ¶¶ 79-81; (4) breach of duty of loyalty against Gonzalez-Nazario and Goodman, id. ¶¶ 82-85; (5) civil conspiracy against all defendants, id. ¶¶ 86-90; and (6)2 unfair competition 1F

2 While the complaint numbers this cause of action as “7,” we identify it as the sixth cause of action because the numbering of the causes of action skips from 5 to 7. against SAGO and AMR, id. ¶¶ 91-92. B. Procedural History Zebra filed the original complaint on May 30, 2024. See Verified Complaint and Request for Injunctive Relief, filed May 30, 2024 (Docket #1). Zebra initially sought an order enjoining

defendants from “further dissemination or use” of its proprietary information, see Motion for Preliminary Injunctive Relief, filed May 30, 2024 (Docket # 2), but later dropped this request, see Order, dated July 12, 2024 (Docket # 50). On July 29, 2024, SAGO answered the amended complaint denying liability for any of the claims made against it. See Answer, filed July 29, 2025, (Docket # 58). The following month, Goodman, Gonzalez-Nazario and AMR moved to dismiss Zebra’s amended complaint under Fed. R. Civ. P. 12(b)(6). See Zebra I, 764 F. Supp. 3d at 149. On September 20, 2024, the Court issued a pretrial order under which all discovery had to be completed by February 14, 2025. See Order, dated December 10, 2024 (Docket # 80). Zebra moved to stay discovery to allow for the issuance of a protective order, see Letter from Natalie Sulimani, dated December 5, 2024 (Docket # 82), but the Court denied this request, see

Order, dated December 10, 2024 (Docket # 83). The Court later extended the discovery deadline to April 14, 2024. See Order, dated December 20, 2024 (Docket # 91). In the meantime, on January 31, 2025, the Court granted Goodman’s motion to dismiss on the ground that the amended complaint contained no non-conclusory allegations that Goodman misappropriated trade secrets within the meaning of the DTSA and that the amended complaint failed to state claims against him for the other causes of action it raised. See Zebra I, 764 F. Supp. 3d.at 158, 163. The Court also granted AMR’s motion to dismiss in full and Gonzalez-Nazario’s motion to dismiss in part. Id. at 163. On February 20, 2025, Zebra moved to dismiss its suit without prejudice pursuant to Fed. R. Civ. P. 41

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Zebra Strategies, Inc. v. Ada Gonzalez-Nazario, Sean Goodman, Sago Inc., Accurate Market Research, John and Jane Does 1-10, and ABC Corporations 1-10, Counsel Stack Legal Research, https://law.counselstack.com/opinion/zebra-strategies-inc-v-ada-gonzalez-nazario-sean-goodman-sago-inc-nysd-2025.