Young v. Cree, Inc.

District Court, N.D. California·Decided January 28, 2021·No. 4:17-cv-06252·Unknown

Opinion

JEFF YOUNG, Case No. 4:17-cv-06252-YGR

Plaintiff, ORDER: (1) GRANTING MOTION TO STRIKE v. AND EXCLUDE DR. GARY ALLEN; (2) DENYING AS MOOT MOTION TO STRIKE CREE INC., AND EXCLUDE MR. STEFAN BOEDEKER; (3) DENYING RENEWED MOTION TO CERTIFY Defendant. CLASS

Re: Dkt. Nos. 115, 116, 117, 118, 127

Plaintiff Jeff Young brings this putative class action lawsuit against defendant Cree, Inc. alleging that Cree engaged in an “unfair and deceptive practice of . . . promising consumers” that Cree’s light-emitting-diode (“LED”) bulbs “will last for particularly long periods of time up to 35,000 hours” with a “100% Satisfaction Guarantee” and “yearly energy cost savings ranging from around $0.60 to $2 per blub per year” in violation of California’s Unfair Competition Law (“UCL”), Cal. Bus. Prof. Code §§ 17200, et seq. (Count I); California’s False Advertising Law (“FAL”), Cal. Bus. Prof. Code §§ 17500, et seq. (Count II); Consumers Legal Remedies Act (“CLRA”), Cal. Civ. Code §§ 1750, et seq. (Count III); fraudulent misrepresentation and concealment (Count IV); unjust enrichment (Count V); and breach of express and implied warranties (Count VI). (Dkt. No. 48, Amended Class Action Complaint (“ACAC”).) Now before the Court are the following motions: (1) Young’s renewed motion for class certification (Dkt. No. 116); (2) Cree’s motion to strike the report and exclude opinions of Dr. Stefan Boedeker (Dkt. No. 117); and (3) Cree’s motion to strike the report and exclude opinions of Having carefully considered the pleadings and the papers submitted, as well as oral argument from counsel on July 28, 2020, and for the reasons set forth more fully below, the Court HEREBY ORDERS as follows: (1) Young’s motion for class certification is DENIED; (2) Cree’s motion to strike the report and exclude opinions of Dr. Stefan Boedeker is DENIED AS MOOT; and (3) Cree’s motion to strike the report and exclude opinions of Dr. Gary Allen is GRANTED. I. BACKGROUND1 A. Factual Background2 The record evidence reveals the following: Cree is a manufacturer of LEDs and lighting products. Cree launched its line of consumer LED lightbulbs in 2013, and includes several different varieties, including A-type, reflector, downlight, surface and disk mount, and candelabra bulbs. Each bulb type has variations for different features, wattages, color temperatures and sizes, which affect a bulb’s thermal properties.3 Despite these differences, Cree believes its LED bulbs are a “premium product” as opposed to a “high-volume average run-of-the-mill product.” In general, LED bulb consumers have been driven, in part, to these products because the overall value of the purchase driven by claims relating to a LED bulb’s extended lifetime or energy efficiency savings. Indeed, studies in the record have confirmed that such consumers are primarily driven by these longevity and cost saving claims based on energy efficiency.

1 In conjunction with their motion for class certification and reply in support thereof, Young has filed two Administrative Motions to Seal. (Dkt. Nos. 115, 127.) Both motions are “brought solely pursuant to Rule 79-5(e)” based on material designated by defendant as confidential or privileged. (Dkt. Nos. 115 at 2; 127 at 2.) Because Cree, as the designating party, has failed to file a declaration establishing that all of the designated material is sealable, as required by Rule 79-5(e)(1), the Court DENIES Young’s administrative motions to seal. 2 The Court omits record citations in this section to expedite the issuance of this Order. 3 Young avers, citing to his expert witness Dr. Allen, that “[c]osmetic differences in the shape, color, size, or wattage of the LED Lightbulbs have no bearing in the analysis as to the class-wide treatment of Cree’s uniform statements regarding longevity.” (Dkt. No. 115-4 at 11.) Moreover, Dr. Allen contends that the Cree LED bulbs designs permit him to perform a class-wide assessment to find defects common to the products at issue. The Court discusses these points in Federal law and regulation control testing and, in part, information conveyed to consumers. First, each of Cree’s lines of bulbs was certified as energy efficient under the federal government’s ENERGY STAR program, which requires each bulb to pass industry-standard tests. Second, ENERGY STAR guidelines require manufacturers to include certain information on the bulb itself and the bulb’s packaging and advertising materials, including a standardized “Lighting Facts” box which requires, among other things: (i) the bulb’s initial light output; (ii) estimated annual energy costs in dollars calculated using the average initial wattage, a usage rate of three hours per day, and $0.11 per kWH; (iii) the life of the lamp express in years, calculated by using the bulb’s L704 lifetime in hours and assuming operation of three hours a day; and (iv) the wattage for each lamp expressed as “Energy Used” in average initial wattage. There is some uniformity in the marketing and labeling of the products but the packaging for each of its LED bulb products are not singular. Although each iteration of Cree’s bulb packaging contains the mandatory Lighting Facts box, each product line of Cree’s bulbs has its own distinct packaging with different images and statements, which changed throughout the proposed class period even within each line of bulbs. Notably, no single iteration of Cree’s LED bulb packaging contained all the statements Young identifies below as problematic in the renewed motion for class certification. Young and the proposed class highlight several claims which they assert are on every LED lightbulb at issue: (1) energy and cost savings, such as “82% Less Energy Consumption” and “$226 Lifetime Energy savings”; (2) longevity and performance comparisons to other LED bulbs, such as “Our LED bulbs work better and last longer”; and (3) “100% Satisfaction Guarantee.” Young also points out that Cree’s non-labeling marketing strategy reinforces these claims, with statements including:  “[S]ave money now and save money later” by purchasing the “100-watt Cree LED bulb [that] looks and lights like a traditional incandescent bulb, 4 “L70” is the number of hours of operation after which a bulb can be expected to emit at least 70% of its initial light output, which Cree avers that the industry considers this metric the end but uses 82% less energy and is designed to last 25 times longer.”  The bulbs “look and light like an incandescent, while using up to 85% less energy and lasting 25 times longer,” which are “Built to light and last. Covered by Cree’s industry leading 10-year limited warranty.”  “Unlike some others, Cree doesn’t compromise”  “Long LED lifetime lasts 22+ years (25,000 hours), up to 2x as long as the cheap LED bulbs.”  With respect to its BR40 85W Replacement LED lightbulbs: “Longer LED lifetime lasts 22+ years (25,000 hours), up to 6x as long as the cheap LED bulbs.” Cree has some influence over the pricing of its products through a Manufacturer’s Suggested Retail Price (“MSRP”), but has no further control as to the actual retail pricing of its products. The Home Depot (“THD”) was the exclusive retailer of Cree’s products when Cree began selling its consumer bulbs in 2013. Today, however, while THD accounts for a significant portion of its retail sales (approximately 85%), Cree also sells some bulbs through Amazon.com and specialty lighting website 1000bulbs.com. At these retailers, Cree has no control over whether these entities place its products on sale or clearance, or on how THD merchandises its bulbs within stores. Furthermore, the pricing of Cree consumer bulbs varies from line to line, though, pricing of all of its consumer bulbs has generally decreased over time. The pricing of each product can also be affected by the sale of multipack of bulbs, and rebates offered by various utility companies. For each of Cree’s lines of bulbs, Cree has implemented multiple genera

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