Yoon v. Meta Platforms, Inc.

District Court, N.D. California·Decided December 30, 2024·No. 5:24-cv-02612·Unknown

Opinion

MARY YOON, et al., Case No. 24-cv-02612-NC Plaintiffs, ORDER GRANTING JUDICIAL v. NOTICE; AND GRANTING IN PART AND DENYING IN PART Defendant. Re: ECF 24, 29, 31 This class action against Defendant Meta Platforms, Inc. brought by Plaintiffs Mary Yoon, William Martin, and Kat Walker arises from Meta’s alleged collection of their sensitive video viewing data through tracking tools installed on third party websites. Plaintiffs bring several claims under the California Invasion of Privacy Act (CIPA). Defendant moves to dismiss these claims under Federal Rule of Civil Procedure 12(b)(6) and seeks judicial notice of 16 exhibits. For the following reasons, Defendant’s motion to dismiss is GRANTED in part and DENIED in part, and the requests for judicial notice are A. Factual Background Plaintiffs’ Complaint alleges the following facts. 1. Wiretapping Devices SDK, and Conversions API. The Pixel is an invisible web element that website owners can install on their websites to measure and track certain actions taken by users on their own websites. ECF 1-3 (FAC) ¶¶ 24–25. It is widely deployed across many industries. Id. ¶ 46. The Pixel collects a large range of user data. Id. ¶ 26. When a website user takes an action on a webpage which includes the Pixel, Meta’s source code commands the user’s device to re- direct the content of the communication to Meta while the exchange of the communication between the user and the website is still occurring. Id. ¶ 31. Through this technology, Meta intercepts each page a user visits, what buttons they click, and specific information they input into the website, along with a user’s PII, like their IP address, allowing it to match its users with the data. Id. ¶¶ 33, 35. By design, Meta receives the contents of website communications as the website user enters the information, but before the website owner receives it. Id. ¶ 32. Meta falsely claims that it does not track non-Facebook user data; that data is still collected in dossiers called “shadow profiles.” ¶ 40. Facebook’s other Business Tools function similarly. Id. ¶ 48. Advertisers can utilize the Facebook SDK for mobile applications to track events on their mobile apps. Id. Advertisers and web developers can also use the Conversions API to circumvent a user’s choice to exercise privacy controls and collect server events that are linked to a Pixel ID. Id. ¶ 49. The Conversions API intercepts these communications contemporaneously and surreptitiously. Id. Meta offers the Pixel to companies for free because it benefits Meta. Id. ¶ 43. Meta uses the data it gleans from tools like the Pixel to power its algorithms, providing it insight into the habits of users across the internet. Id. For example, it uses the data to target users with advertisements based on their interests and thus, increase its ad revenue. Id. ¶ 44. Thus, Meta intentionally obtained video viewing information due to its valuable advertising purposes because it can shed light on people’s interests, politics, artistic tastes—it is not an accident, mistake, or inadvertence. Id. ¶¶ 87, 91. Meta knows about data transmissions to support its business model and advertising revenue. Id. ¶¶ 88–89, 91. The Pixel and other business tools operate all the time and work the same way for everyone who visits a website with the tools installed. Id. ¶ 52. 2. Video Viewing Data The Pixel and related business tools were installed on each of the subject websites when Plaintiffs watched video content on those sites. Id. ¶ 53. The subject websites include HGTV.com, Bloomberg.com, USAToday.com, 247Sports.com, and PBS.com. Id. ¶¶ 57–67. All host videos. Id. Using the Pixel and related business tools, these websites have been transmitting viewing history information to Meta. Id. ¶ 50. Plaintiffs allege that each had their video viewing history unlawfully transmitted from the subject websites to Meta, which in turn was matched to their Facebook accounts for marketing and to train its algorithms. Id. ¶ 56. The Pixel and related business tools transmitted a wide variety of viewing data to Meta. This included personally identifiable information (PII) about the person watching video. Id. ¶ 54. One way it did so was via the Facebook ID (FID), which is a unique and persistent identifier that Facebook assigns to each user. Id. Several cookies also work in conjunction with the Pixel that contains the visitor’s FID, including the c_user cookie. Id. The viewing data also included events like the video’s URL whenever a viewer access that webpage, the title of the video watched, when a view started and finished the video’s consent, and when the viewer started and finished the advertisement that plays before the video. Id. ¶¶ 57–77. The Pixel also scanned form fields containing a user’s email, first name, last name, gender, phone number, city, state, and zip code. Id. ¶ 65. Plaintiffs did not consent to Meta obtaining their video viewing data and other internet activities. Id. ¶¶ 7–9. Meta’s Terms of Service, Data Policy, and Cookies Policy never specifically indicated that Meta may acquire video viewing history obtained from Facebook users’ interactions on third-party websites. Id. ¶¶ 80–82. None of the subject websites obtained express written consent for the disclosure of video viewing to Meta. Id. sensitive information like the information at issue here. Id. ¶ 84. B. Procedural Background Plaintiffs filed a Class Action Complaint on behalf of everyone in the United States who watched videos on HGTV.com, Bloomberg.com, USAToday.com, 247Sports.com, or PBS.com against Meta Platforms, Inc. FAC ¶ 1. Plaintiffs originally filed in Santa Clara Superior Court. ECF 1 ¶ 1. Plaintiffs then filed their First Amended Complaint (FAC) in Santa Clara Superior Court. Id. The FAC alleged six counts under the Federal Wiretap Act, CIPA, and negligence. FAC ¶¶ 112–75. Defendants then properly removed the case to the Northern District of California using federal question jurisdiction. ECF 1 ¶ 6. Defendants moved to dismiss Plaintiff’s FAC under Rule 12(b)(6). ECF 24. Defendants also attached a Request for Judicial Notice in support of its motion to dismiss under Federal Rule of Evidence 201. ECF 24-18. Plaintiffs opposed the motion to dismiss, and Defendant submitted a reply in support of it. ECF 29, ECF 32. Through these pleadings, Plaintiffs withdrew their causes of action brought under the Federal Wiretap Act (Counts I and V) and negligence (Count VI), leaving 3 counts: Counts II, III, and IV, all under CIPA. ECF 29 at 1 n.1. Defendant consequently asserted and provided evidence of the Court’s jurisdiction under the Class Action Fairness Act. ECF 36; ECF 45. Plaintiffs did not object. ECF 43. The Court agreed. ECF 48. A motion to dismiss for failure to state a claim under Rule 12(b)(6) tests the legal sufficiency of a complaint. Navarro v. Block, 250 F.3d 729, 732 (9th Cir. 2001). “To survive a motion to dismiss, a complaint must contain sufficient factual matter, accepted as true, to ‘state a claim to relief that is plausible on its face.’” Ashcroft v. Iqbal, 556 U.S. 662, 678 (2009) (quoting Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570 (2007)). When reviewing a 12(b)(6) motion, a court “must accept as true all factual allegations in the complaint and draw all reasonable inferences in favor of the non-moving party.” Retail Prop. Trust v. United Bd. of Carpenters & Joiners of Am., 768 F.3d 938, 945 (9th Cir. unwarranted deductions of fact, or unreasonable inferences.” In re Gilead Scis. Secs. Liti

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Yoon v. Meta Platforms, Inc., (N.D. Cal. 2024).

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