Yoon v. Meta Platforms, Inc.

District Court, N.D. California·Decided December 30, 2024·No. 5:24-cv-02612·Unknown

Opinion

1 2 3 4 5 6 7 UNITED STATES DISTRICT COURT 8 NORTHERN DISTRICT OF CALIFORNIA 9

10 MARY YOON, et al., Case No. 24-cv-02612-NC 11 Plaintiffs, ORDER GRANTING JUDICIAL 12 v. NOTICE; AND GRANTING IN PART AND DENYING IN PART 13 META PLATFORMS, INC., MOTION TO DISMISS 14 Defendant. Re: ECF 24, 29, 31 15 16 This class action against Defendant Meta Platforms, Inc. brought by Plaintiffs Mary 17 Yoon, William Martin, and Kat Walker arises from Meta’s alleged collection of their 18 sensitive video viewing data through tracking tools installed on third party websites. 19 Plaintiffs bring several claims under the California Invasion of Privacy Act (CIPA). 20 Defendant moves to dismiss these claims under Federal Rule of Civil Procedure 12(b)(6) 21 and seeks judicial notice of 16 exhibits. For the following reasons, Defendant’s motion to 22 dismiss is GRANTED in part and DENIED in part, and the requests for judicial notice are 23 GRANTED. 24 I. BACKGROUND 25 A. Factual Background 26 Plaintiffs’ Complaint alleges the following facts. 27 1. Wiretapping Devices 1 SDK, and Conversions API. 2 The Pixel is an invisible web element that website owners can install on their 3 websites to measure and track certain actions taken by users on their own websites. ECF 4 1-3 (FAC) ¶¶ 24–25. It is widely deployed across many industries. Id. ¶ 46. The Pixel 5 collects a large range of user data. Id. ¶ 26. When a website user takes an action on a 6 webpage which includes the Pixel, Meta’s source code commands the user’s device to re- 7 direct the content of the communication to Meta while the exchange of the communication 8 between the user and the website is still occurring. Id. ¶ 31. Through this technology, 9 Meta intercepts each page a user visits, what buttons they click, and specific information 10 they input into the website, along with a user’s PII, like their IP address, allowing it to 11 match its users with the data. Id. ¶¶ 33, 35. By design, Meta receives the contents of 12 website communications as the website user enters the information, but before the website 13 owner receives it. Id. ¶ 32. Meta falsely claims that it does not track non-Facebook user 14 data; that data is still collected in dossiers called “shadow profiles.” ¶ 40. 15 Facebook’s other Business Tools function similarly. Id. ¶ 48. Advertisers can 16 utilize the Facebook SDK for mobile applications to track events on their mobile apps. Id. 17 Advertisers and web developers can also use the Conversions API to circumvent a user’s 18 choice to exercise privacy controls and collect server events that are linked to a Pixel ID. 19 Id. ¶ 49. The Conversions API intercepts these communications contemporaneously and 20 surreptitiously. Id. 21 Meta offers the Pixel to companies for free because it benefits Meta. Id. ¶ 43. Meta 22 uses the data it gleans from tools like the Pixel to power its algorithms, providing it insight 23 into the habits of users across the internet. Id. For example, it uses the data to target users 24 with advertisements based on their interests and thus, increase its ad revenue. Id. ¶ 44. 25 Thus, Meta intentionally obtained video viewing information due to its valuable 26 advertising purposes because it can shed light on people’s interests, politics, artistic 27 tastes—it is not an accident, mistake, or inadvertence. Id. ¶¶ 87, 91. Meta knows about 1 data transmissions to support its business model and advertising revenue. Id. ¶¶ 88–89, 91. 2 The Pixel and other business tools operate all the time and work the same way for 3 everyone who visits a website with the tools installed. Id. ¶ 52. 4 2. Video Viewing Data 5 The Pixel and related business tools were installed on each of the subject websites 6 when Plaintiffs watched video content on those sites. Id. ¶ 53. The subject websites 7 include HGTV.com, Bloomberg.com, USAToday.com, 247Sports.com, and PBS.com. Id. 8 ¶¶ 57–67. All host videos. Id. Using the Pixel and related business tools, these websites 9 have been transmitting viewing history information to Meta. Id. ¶ 50. 10 Plaintiffs allege that each had their video viewing history unlawfully transmitted 11 from the subject websites to Meta, which in turn was matched to their Facebook accounts 12 for marketing and to train its algorithms. Id. ¶ 56. 13 The Pixel and related business tools transmitted a wide variety of viewing data to 14 Meta. This included personally identifiable information (PII) about the person watching 15 video. Id. ¶ 54. One way it did so was via the Facebook ID (FID), which is a unique and 16 persistent identifier that Facebook assigns to each user. Id. Several cookies also work in 17 conjunction with the Pixel that contains the visitor’s FID, including the c_user cookie. Id. 18 The viewing data also included events like the video’s URL whenever a viewer access that 19 webpage, the title of the video watched, when a view started and finished the video’s 20 consent, and when the viewer started and finished the advertisement that plays before the 21 video. Id. ¶¶ 57–77. The Pixel also scanned form fields containing a user’s email, first 22 name, last name, gender, phone number, city, state, and zip code. Id. ¶ 65. 23 Plaintiffs did not consent to Meta obtaining their video viewing data and other 24 internet activities. Id. ¶¶ 7–9. Meta’s Terms of Service, Data Policy, and Cookies Policy 25 never specifically indicated that Meta may acquire video viewing history obtained from 26 Facebook users’ interactions on third-party websites. Id. ¶¶ 80–82. None of the subject 27 websites obtained express written consent for the disclosure of video viewing to Meta. Id. 1 sensitive information like the information at issue here. Id. ¶ 84. 2 B. Procedural Background 3 Plaintiffs filed a Class Action Complaint on behalf of everyone in the United States 4 who watched videos on HGTV.com, Bloomberg.com, USAToday.com, 247Sports.com, or 5 PBS.com against Meta Platforms, Inc. FAC ¶ 1. Plaintiffs originally filed in Santa Clara 6 Superior Court. ECF 1 ¶ 1. Plaintiffs then filed their First Amended Complaint (FAC) in 7 Santa Clara Superior Court. Id. The FAC alleged six counts under the Federal Wiretap 8 Act, CIPA, and negligence. FAC ¶¶ 112–75. Defendants then properly removed the case 9 to the Northern District of California using federal question jurisdiction. ECF 1 ¶ 6. 10 Defendants moved to dismiss Plaintiff’s FAC under Rule 12(b)(6). ECF 24. 11 Defendants also attached a Request for Judicial Notice in support of its motion to dismiss 12 under Federal Rule of Evidence 201. ECF 24-18. Plaintiffs opposed the motion to 13 dismiss, and Defendant submitted a reply in support of it. ECF 29, ECF 32. Through 14 these pleadings, Plaintiffs withdrew their causes of action brought under the Federal 15 Wiretap Act (Counts I and V) and negligence (Count VI), leaving 3 counts: Counts II, III, 16 and IV, all under CIPA. ECF 29 at 1 n.1. Defendant consequently asserted and provided 17 evidence of the Court’s jurisdiction under the Class Action Fairness Act. ECF 36; ECF 45. 18 Plaintiffs did not object. ECF 43. The Court agreed. ECF 48. 19 II. LEGAL STANDARD 20 A motion to dismiss for failure to state a claim under Rule 12(b)(6) tests the legal 21 sufficiency of a complaint. Navarro v. Block, 250 F.3d 729, 732 (9th Cir. 2001). “To 22 survive a motion to dismiss, a complaint must contain sufficient factual matter, accepted as 23 true, to ‘state a claim to relief that is plausible on its face.’” Ashcroft v. Iqbal, 556 U.S. 24 662, 678 (2009) (quoting Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570 (2007)).

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