Yerbaé, LLC v. Carl Sweat, et al.

CourtDistrict Court, D. Arizona
DecidedJanuary 5, 2026
Docket2:25-cv-01686
StatusUnknown

This text of Yerbaé, LLC v. Carl Sweat, et al. (Yerbaé, LLC v. Carl Sweat, et al.) is published on Counsel Stack Legal Research, covering District Court, D. Arizona primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Yerbaé, LLC v. Carl Sweat, et al., (D. Ariz. 2026).

Opinion

1 WO 2 3 4 5 6 IN THE UNITED STATES DISTRICT COURT 7 FOR THE DISTRICT OF ARIZONA

9 Yerbaé, LLC, No. CV-25-01686-PHX-KML

10 Plaintiff, ORDER

11 v.

12 Carl Sweat, et al.,

13 Defendants. 14 15 After defendant Carl Sweat was terminated from his employment with plaintiff 16 Yerbaé, LLC, he allegedly used Yerbaé’s confidential and trade secret materials in 17 developing a competing product. Yerbaé filed this suit against Sweat and Elite NIL 18 Solutions LLC (“Elite”), a competing company Sweat founded shortly after his termination 19 from Yerbaé. Sweat and Elite seek dismissal of the complaint. Elite’s motion is granted 20 while Sweat’s is denied in large part. 21 I. Background 22 Arizona-based Yerbaé specializes in plant-based energy drinks. (Doc. 1 at 5.) In 23 2023, Yerbaé saw an opportunity to work with college athletes whom the National 24 Collegiate Athletic Association (“NCAA”) had recently permitted to monetize their “name, 25 image, and likeness” (“NIL”) rights through marketing and promotions. (Doc. 1 at 7.) To 26 serve the new and niche NIL market and promote its products through student athletes, 27 Yerbaé began developing “a novel business and marketing model” and “innovative product 28 designs” customizing its drinks and marketing strategies to appeal to certain colleges. (Doc. 1 1 at 7.) It also began obtaining partnerships with NIL collectives, which act as “brokers” 2 facilitating athletes’ NIL opportunities. (Doc. 1 at 7.) To build and enhance the NIL 3 program, Yerbaé formed a new board of directors in February 2023 which included Carl 4 Sweat. (Doc. 1 at 10.) Yerbaé brought Sweat aboard to lead the NIL beverage program in 5 part because of his previous beverage-industry experience. (Doc. 1 at 10.) 6 During his employment with Yerbaé, Sweat served as board member, head of 7 Yerbaé’s audit committee, management consultant, and president. (Doc. 1 at 10.) On 8 February 8, 2023, Sweat entered into a Board of Directors Services Agreement (“BDSA”); 9 on December 9, 2023, he entered into an Employee Confidentiality and Post-Employment 10 Restrictions Agreement (“ECPRA”); and on December 21, 2023, he entered into a Yerbaé 11 Employment Agreement (“YEEA”).1 (Doc. 1 at 11.) Sweat agreed to certain confidentiality 12 restrictions in each contract. (Doc. 1 at 11-13.) He also agreed that for nine months after 13 leaving Yerbaé, he would not directly or indirectly compete, solicit, or interfere with 14 Yerbaé’s products, business, or partners. (Doc. 1 at 14-15.) 15 Yerbaé’s first college sports-themed product launched in the fall of 2023. (Doc. 1 at 16 9.) Over the course of this launch, Yerbaé claims it developed confidential and trade secret 17 intellectual property (“IP”) including business techniques, marketing materials, pre-launch 18 product designs, final can design, and beverage flavor selection. (Doc. 1 at 10.) In 19 December 2023, Sweat was elevated to serve as Yerbaé’s president, with the NIL program 20 as his “primary mission.” (Doc. 1 at 16.) Yerbaé then began a partnership with the 21 University of Georgia (“UGA”) and CCC, its NIL collective. (Doc. 1 at 16-17.) Sweat had 22 no prior relationship with CCC. (Doc. 1 at 16.) Yerbaé and CCC agreed Yerbaé would 23 design, develop, and distribute a UGA-themed Yerbaé beverage which CCC would 24 promote. (Doc. 1 at 17.) During the first quarter of 2024, Yerbaé and CCC developed 25 promotional and can design materials, ultimately branding the UGA beverage “Red &

26 1 The BDSA, ECPRA, and YEEA are attached as exhibits to the complaint and are incorporated by reference into it. See Turner v. Nuance Commc’ns, Inc., 735 F. Supp. 3d 27 1169, 1179 (N.D. Cal. 2024) (incorporation by reference allows documents to be considered as if they are part of the complaint and is appropriate when “the plaintiff refers 28 extensively to the document or the document forms the basis of the plaintiff’s claim”) (simplified). 1 Black” or “Red & Black Rush” and registering the domain name “redandblack.win.” (Doc. 2 1 at 17-18.) Sweat assisted Yerbaé in securing a deal with Kroger to sell Yerbaé products. 3 (Doc. 1 at 21.) And on April 6, 2024, Yerbaé launched an initial promotion of the UGA 4 beverage with one of its “R&B Designs” at a UGA gala. (Doc. 1 at 20-21.) 5 Around when the Georgia Project began, Yerbaé alleges “Sweat engaged a third 6 party website development and online company CTRL+ALT+Digital” (“CAD”) without 7 Yerbaé’s knowledge or authority under a “highly unfavorable” agreement with “vaguely 8 defined” terms. (Doc. 1 at 22.) Yerbaé states Sweat “actively concealed” why he made this 9 agreement considering Yerbaé already had its own website and online marketer, and 10 suggests he did so “for purposes of his own personal and/or business interests.” (Doc. 1 at 11 22.) Yerbaé promptly terminated the contract once it was discovered, after which CAD 12 filed a lawsuit against Yerbaé for breach of the agreement. (Doc. 1 at 22.) 13 Sweat was terminated on April 8, 2024. (Doc. 1 at 22.) Yerbaé alleges he conspired 14 with CCC shortly afterwards to “unlawfully exploit[ ] Yerbaé’s intellectual property 15 rights[ ]” by launching “Red & Black Raw Sportswater” to replace Yerbaé’s “Red & Black 16 Rush” product. (Doc. 1 at 23.) Sweat formed Elite on April 10. (Doc. 1 at 23.) That same 17 month, he launched a website called redandblack.win—the same domain name he had 18 registered for Yerbaé—which advertises the competing product. (Doc. 1 at 23.) Yerbaé 19 also alleges the competing product’s design “clearly reveals that Sweat, acting in concert 20 with Elite and CCC and without Yerbaé’s knowledge or approval, took images and designs 21 Sweat obtained during his employment at Yerbaé and used them to develop their ‘Raw 22 Sportswater’ drink[.]” (Doc. 1 at 24.) 23 Yerbaé also alleges Sweat “is exploiting the exact same marketing tactics and 24 distribution networks” from Yerbaé’s R&B program and its general program IP. (Doc. 1 25 at 24.) For instance, Sweat’s and Elite’s store locator page on redandblack.win displays 26 “substantially the same retailers that Yerbaé had identified and met with as its targets for 27 the R&B Design product,” information which was contained on a proprietary spreadsheet 28 which Sweat failed to confirm he deleted post-termination. (Doc. 1 at 24.) In total, Yerbaé 1 alleges Sweat misappropriated seven distinct IP assets: (1) the R&B Design; (2) Yerbaé’s 2 “Design Brief” which contained “Georgia Project strategies, including its target customer 3 pool, potential branding themes, selections of creative UGA-specific slogans and plans for 4 exploiting them, key messaging for the target NIL market, and executional strategies”; (3) 5 Yerbaé’s “NIL Tracker” spreadsheet “which contained all the information Yerbaé had 6 selectively compiled for tracking its timelines and efforts with potential NIL collectives 7 and schools”; (4) Yerbaé’s “Supply University Can Workflow Timeline” spreadsheet that 8 “outlined the entire commercialization process and timeline for implementing the Yerbaé 9 Product and Program IP”; (5) Yerbaé’s “NIL Playbook” PowerPoint, which focused on 10 Yerbaé’s UGA-related IP as well as “all the necessary tools for the company to have a 11 successful partnership with a school’s NIL collective, serving as an instruction manual on 12 how to successfully implement the Yerbaé Program IP”; (6) information on the “R&B 13 Program,” i.e., Yerbaé’s plans regarding the UGA product; and (7) Yerbaé’s “Store List” 14 spreadsheet “that contained a list of all of Yerbaé’s customer stores and retail targets for 15 the Georgia Project.” (Doc.

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Yerbaé, LLC v. Carl Sweat, et al., Counsel Stack Legal Research, https://law.counselstack.com/opinion/yerbae-llc-v-carl-sweat-et-al-azd-2026.