W.W. v. Orlando Health, Inc.

CourtDistrict Court, M.D. Florida
DecidedMarch 6, 2025
Docket6:24-cv-01068
StatusUnknown

This text of W.W. v. Orlando Health, Inc. (W.W. v. Orlando Health, Inc.) is published on Counsel Stack Legal Research, covering District Court, M.D. Florida primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
W.W. v. Orlando Health, Inc., (M.D. Fla. 2025).

Opinion

UNITED STATES DISTRICT COURT MIDDLE DISTRICT OF FLORIDA ORLANDO DIVISION

W.W.,

Plaintiff,

v. Case No: 6:24-cv-1068-JSS-RMN

ORLANDO HEALTH, INC.,

Defendant. ___________________________________/ ORDER Defendant moves to dismiss Plaintiff’s complaint for failure to state a claim. (Dkt. 17.) Plaintiff opposes the motion. (Dkt. 20.) Upon consideration, for the reasons outlined below, the motion is granted in part and denied in part. BACKGROUND1 Defendant is a healthcare organization that operates over one hundred medical facilities throughout Florida and maintains a website at www.orlandohealth.com,2 “which [Defendant] encourages patients to use for booking medical appointments, locating specific physicians and treatment facilities, [and] communicating medical

1 The court accepts the well-pleaded factual allegations in the complaint as true and construes them in the light most favorable to Plaintiff. See Harry v. Marchant, 291 F.3d 767, 769 (11th Cir. 2002) (en banc). 2 It is unclear from Defendant’s motion whether it requests the court take judicial notice of its website. (See Dkt. 17 at 4 n.2.) But Defendant does not cite or meet the standard for taking judicial notice. (See id.) See Fed. R. Evid. 201(b)(2). As a result, the court does not judicially notice Defendant’s website. See Lodge v. Kondaur Cap. Corp., 750 F.3d 1263, 1273 (11th Cir. 2014) (stating that “the taking of judicial notice of facts is a highly limited process” because it “bypasses the safeguards which are involved with the usual process of proving facts by competent evidence” (quotation omitted)). symptoms, conditions, and treatments via the search bar and related webpages.” (Dkt. 1 at 2, 7–8.) Defendant’s patients can also use its website to access the MyChart Patient Portal, through which they can schedule medical appointments, review their

medical records, pay bills, communicate with their providers, order prescription refills, and complete forms. (Id. at 2.) Plaintiff is one of Defendant’s patients. (Id. at 34.) Allegedly, without informing its patients, Defendant “installed tracking technologies . . . onto its [w]ebsite.” (Id. at 2.) These technologies include tools developed by Meta, Facebook’s parent company, Google, and other social media

companies. (Id. at 3.) Plaintiff alleges that the tools can be used to “gather, identify, target, and market products and services to Defendant’s patients” and to “intercept, record, and disseminate patients’ communications with Defendant.” (Id. at 3, 15.) According to Plaintiff, Meta and Google offer these tracking tools “as software that

advertisers can integrate into their webpages, . . . thereby enabling the interception and collection of user communications and activity on those platforms.” (Id. at 15.) Essentially, in Plaintiff’s view, these tools intercept and transmit users’ “communications with the host webpage,” Defendant’s website, to a third party like Meta or Google. (Id. at 16.) Plaintiff explains: “For example, the Facebook Pixel on

Defendant’s [w]ebsite causes the user’s web browser to instantaneously duplicate the contents of the communication with the [w]ebsite and send the duplicate from the user’s browser directly to Facebook’s server.” (Id.) Plaintiff describes this software as hidden from users’ view and difficult to avoid, even for the “particularly tech-savvy user.” (Id. at 13–14, 17; see id. at 17 (discussing the “Conversions Application Programming Interface,” or CAPI, which “functions as a redundant measure to circumvent any ad blockers or other denials of consent by the website user”).) Because of these tracking tools, Plaintiff claims, Meta and Google gained access to information

regarding her status as a medical patient, her health conditions, her desired treatment, and her preferred physician or specialist, as well as any information included in phrases and search queries she entered into Defendant’s website. (Id. at 19.) Moreover, because information was attached to her Facebook and Google identifiers, those third parties were allegedly able to associate the specific information entered into

Defendant’s website with Plaintiff’s identity. (Id. at 19–20.) In exchange for providing access to user information, hosts like Defendant obtain “enhanced advertising services and more cost-efficient marketing” on social media platforms. (Id. at 47–48.) Plaintiff brings this complaint on behalf of herself and others similarly situated.

(Id. at 51.) She has used Defendant’s website and its MyChart Patient Portal “to communicate [p]rivate [i]nformation to Defendant on numerous occasions to receive healthcare services from Defendant or [its] affiliates.” (Id. at 34.) Specifically, Plaintiff used Defendant’s website to identify gastroenterologists and cardiologists for treatment of her ileostomy, heart pains, fatty liver disease, and other ailments. (Id. at

35.) In seeking this treatment, Plaintiff used “Defendant’s [w]ebsite and/or MyChart Patient Portal” to complete forms to book medical appointments, authorize treatments, and request medical records and invoices, to communicate with providers, and to conduct general research regarding her symptoms and possible treatment options. (Id. at 34–35.) While Plaintiff “never consented to the use of her [p]rivate [i]nformation by [u]nauthorized [p]arties or to Defendant enabling [u]nauthorized [p]arties to access or interpret such information,” she reports that after using Defendant’s website, she “observed advertisements on her Facebook account for

ileostomy bags, products or services related to strokes, aortic stenosis, and heart failure, neuropathy doctors from Orlando Health, and spinal decompression.” (Id. at 37–38.) Citing the tracking tools and the advertisements she received for products and services related to her medical conditions, Plaintiff alleges that Defendant unlawfully shared her protected health information and private information with unauthorized

third parties. (Id.)3 Plaintiff alleges that Defendant shared her private information with Meta and Google, among other companies, and that this data sharing constitutes a breach of her privacy and violates state and federal law. (Id. at 38–39.) Accordingly, Plaintiff brings

six claims against Defendant: violation of the Florida Security of Communications Act (FSCA), Fla. Stat. § 934.01 (Count I), violation of the Wiretap Act as amended by the Electronic Communications Privacy Act (ECPA), 18 U.S.C. § 2511(1) (Count II), breach of confidence (Count III), invasion of privacy—intrusion upon seclusion (Count IV), unjust enrichment (Count V), and breach of implied contract (Count VI).

3 In this context, “[p]rotected health information [generally] means individually identifiable health information . . . that is . . . [t]ransmitted by electronic media . . . or . . . in any other . . . medium.” 45 C.F.R. § 160.103.

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Bluebook (online)
W.W. v. Orlando Health, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/ww-v-orlando-health-inc-flmd-2025.