World's Dispensary Medical Ass'n v. Collier

86 Misc. 217, 148 N.Y.S. 405
CourtNew York Supreme Court
DecidedJune 15, 1914
StatusPublished
Cited by1 cases

This text of 86 Misc. 217 (World's Dispensary Medical Ass'n v. Collier) is published on Counsel Stack Legal Research, covering New York Supreme Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
World's Dispensary Medical Ass'n v. Collier, 86 Misc. 217, 148 N.Y.S. 405 (N.Y. Super. Ct. 1914).

Opinion

Wheeler, J.

The above entitled actions are for an alleged libel. On the 20th day of January, 1912, there was published in Colliers Weekly Journal an article written by the defendant Adams, which it is claimed constituted a libel on each of the plaintiffs above named. Mr. Collier, as proprietor, Mr. Hapgood, as managing editor, and Mr. Adams, as the writer, are made parties defendant. The entire article is long, consisting of several columns of matter headed, “ Fraud Medicines Own Up,” and among other things, contains the following statement:

“ Under the high-sounding title of the World’s Dispensary Medical Association, Dr. B. V. Pierce and his associate quacks deal in a variety of nostrums.”

The plaintiffs in their complaint set forth this statement, and in connection therewith allege: (meaning thereby that this plaintiff was an association of quack doctors, to wit: persons who were not duly qualified, licensed and registered to practice medicine, and who [219]*219had not the knowledge and training necessary to practice medicine; that the plaintiff’s medical and surgical work in said hospital and sanatorium was being conducted by such quack doctors for and under the name and authority of plaintiff; and that this plaintiff was employing as physicians in prescribing for and treating patients in its said hospital and sanatorium, persons who were not qualified and licensed to practice medicine, and who had not the knowledge and training necessary to practice medicine, and no others); intending thereby to injure the plaintiff’s credit, reputation and good name in its said business, and to expose plaintiff to public hatred, contempt and obloquy in and about its said business.”

The defendants in their answers, and by way of justification of the matter complained of, allege:

“ 8. That a'll the allegations, contained in the alleged libel were and are true;
9. That it is true that the said Dr. R. V. Pierce, was President of the plaintiff corporation, and certain other persons were associated with the said Pierce in the employ of plaintiff under the corporate title of The World’s Dispensary Medical Association, and that they are and were quacks prior to and at the time of the publication of the alleged libel and at all times mentioned in the amended complaint in that they were engaged in advertising, vending and dealing in a variety of nostrums or so-called ‘ patent medicines ’ or ‘ quack medicines ’ and medicines publicly recommended by plaintiff, particularly medicines the formulas and processes of compounding of which were kept secret by plaintiff, and especially so-called alleged medical compounds, positively recommended as cures for various ills of mankind and generally known as ‘ cure-alls ’ ; and further in that the said World’s Dispensary Medical Association, Dr. R. V. Pierce and [220]*220those associated with him, in the employ of the plaintiff, who were •connected with the advertising and vending and dealing in the particular nostrums or so-called proprietary medicines, hereinafter mentioned, were boastful pretenders, publicly, offensively exploiting fop sale, alleged ‘ cure-alls ’ and making extravagant and false claims for the products of plaintiff, advertising, with fraudulent boasts, and engaged in the unprofessional, undignified and unethical alleged medical treatment of patients by mail, without personal observation or examination of said patients; and further in that they were unlawfully engaged in the practice of medicine as a corporation and not in their individual professional capacities, and were engaged in making unfounded claims with respect to the healing properties of such compounds tending to mislead persons and thereby to induce the purchase and consumption of such patent medicines regardless of the physical condition of the individual purchasing the same, of the fitness of the compound for the ailment or supposed raiment of the purchaser thereof, and in spite of the fact that said compounds are destitute of curative powers for the diseases for which they are recommended and sold and that serious results would follow their consumption in the manner recommended by plaintiff, as will hereinafter be more particularly described; and further in that they were vendors of nostrums and inordinately boasted of their ability to do what other people may or may not be able to accomplish, and in that they advertised and exploited the said products of the World’s Dispensary Medical Association as possessing greater therapeutic efficacy than they really do; and further in that the said Dr. R. V. Pierce vaunted himself and his alleged medical skill as above and superior to the medical profession at large and in that he and his said associates [221]*221resorted to vulgar devices to promote the sale of the said products of the World’s Dispensary Medical Association and to obtain patrons of their system of alleged medical treatment by mail; and further in that they were quacks by reason of other facts and circumstances hereinafter set forth in this answer.”

The answers then proceed at great length, but in separate paragraphs, to specify alleged facts and specific acts and instances by which it is claimed the plaintiffs were guilty of the conduct and practices alleged generally in the portion of the answer quoted above.

The plaintiffs contend that the matter set forth constitutes no justification of the charge made; and therefore move to strike out the allegations made, as irrelevant to the issue tendered.

Whether the allegations of the answers are to be deemed relevant or irrelevant turns on-the meaning of the word “ quacks,” as used in the published article.

The plaintiffs contend, in substance, that the word quack,” as.so used, was intended to characterize the plaintiffs as unqualified, incompetent and unlicensed physicians.

The defendants disclaim any purpose or intention to make such a charge, and allege, in substance, that the plaintiffs were quacks ” in the sense that they dealt in a variety of nostrums manufactured by them, and for years made false and fraudulent claims concerning the efficacy and curative powers of these nostrums or patent medicines, and were guilty of other unethical and unprofessional acts, and that they were “ quacks ” by reason thereof, and that the word was so used, employed and understood in the article which is made the subject matter of these actions.

There can be no question that the words “ quack ” [222]*222and “ quackery ” have been variously defined and used. While undoubtedly the word ‘ ‘ quack ’ ’ has the meaning claimed for it by the plaintiffs, such is not the sole and only meaning of the word. We need only quote the definition of the words given in various standard works and publications:

Lippincott’s New Medical Directory (2d ed., 1911), defines the word “quack” as follows: “One who brags inordinately of his ability to do what other people may or may not be able to accomplish, but which does not necessarily imply want of knowledge or skill. A medical charlatan; a quack solver. Q. medicine, a secret medicine exploited as expressing greater therapeutic efficacy than it really does. Quackery. Mean or bad acts in physic, comprehending not only the absurd impostures of ignorant pretenders, but also unbecoming acts of professional men themselves.”

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Related

World's Dispensary Medical Ass'n v. Collier
159 N.Y.S. 1150 (Appellate Division of the Supreme Court of New York, 1916)

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Bluebook (online)
86 Misc. 217, 148 N.Y.S. 405, Counsel Stack Legal Research, https://law.counselstack.com/opinion/worlds-dispensary-medical-assn-v-collier-nysupct-1914.