Words & Data, Inc. v. GTE Communications Services, Inc.

765 F. Supp. 570, 20 U.S.P.Q. 2d (BNA) 1901, 1991 WL 90470, 1991 U.S. Dist. LEXIS 7309
CourtDistrict Court, W.D. Missouri
DecidedMay 23, 1991
Docket89-0175-CV-W-9
StatusPublished
Cited by12 cases

This text of 765 F. Supp. 570 (Words & Data, Inc. v. GTE Communications Services, Inc.) is published on Counsel Stack Legal Research, covering District Court, W.D. Missouri primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Words & Data, Inc. v. GTE Communications Services, Inc., 765 F. Supp. 570, 20 U.S.P.Q. 2d (BNA) 1901, 1991 WL 90470, 1991 U.S. Dist. LEXIS 7309 (W.D. Mo. 1991).

Opinion

ORDER GRANTING DEFENDANT’S MOTION FOR SUMMARY JUDGMENT

BARTLETT, District Judge.

I. Background

On April 18, 1989, Words & Data, Inc. (Words and Data) filed its amended and substituted Complaint against G.T.E. Communications Services, Inc. and U.S. Tele-com, Inc., as partners of and doing business as U.S. Sprint Communications Company (Sprint) alleging copyright infringement pursuant to 17 U.S.C. § 401, et seq. and unfair competition under both 15 U.S.C. § 1125(a) and Missouri common law. Words & Data’s claims relate to forms used by Sprint in its telemarketing activities.

Words and Data obtained copyrights for the “literary and graphic” work in the telemarketing forms. Amended and Substituted Complaint at 1M17, 14. Words & Data alleges Sprint infringed its copyrights in the forms in violation of 17 U.S.C. §§ 501(a) and 106(1), (2) and (5) by 1) removing the copyright notices from the forms; 2) preparing derivative works; 3) reproducing the copyrighted and derivative works; 4) displaying plaintiff’s copyrighted work publicly; and 5) submitting its infringing copies and forms to prospective vendors with a Request for Proposal. Id. at ¶ 11.

In regard to its claim of unfair competition, Words and Data alleges that: “(a) [defendant passed or attempted to pass upon [sic] the public the works of plaintiff *572 as the works of defendant; (b) [defendant inequitably pirated plaintiffs work and the fruits of plaintiffs labors.” Id. at ¶ 18. Words & Data further alleges that “[defendants acts of unfair competition have created a likelihood of, and actual, confusion in the minds of the relevant public as to the authorship, ownership, source, origin, identification, and copyright of plaintiffs works.” Id. at ¶ 19.

Sprint is an international long distance telecommunications company based in Kansas City, Missouri. Words & Data is a direct mail advertising agency and supplier of computer services to the direct marketing industry. In late 1986 and early 1987, Jim Veilleux (Veilleux), Director of Market Management at Sprint, met in person with Carl Zetmeir (Zetmeir), President of Words & Data. Veilleux was looking for an effective way to gather and track information obtained from sales calls made by account representatives, i.e., the prospect’s current carrier (AT & T, MCI, etc.) and usage range (average monthly phone bill).

In 1986, before the meeting between Veilleux and Zetmeir, Words & Data obtained a copyright registration for a form entitled SCRIBE which was an acronym for “Supplemental Capture of Response Information through Barcode Encryption.” Defendant’s Brief in Support of its Motion for Summary Judgment, Exhibits 2, 4.

The SCRIBE form worked basically as follows: A business mailed a letter requesting the recipient to return a document enclosed with the letter, often a coupon. After bringing the coupon to the store, the salesclerk would scan the barcode on the coupon and then scan the barcodes on the SCRIBE form to input the name of the clerk and other information. After scanning a number of coupons, the clerk would transmit the data scanned to the computer at Words and Data by a modem via telephone line.

Words & Data also sold a scanner, the “sword,” a penlike object inserted into a modem, the “stone,” when the “sword” was ready to transmit. The process of scanning and transmitting information via the “sword” and the “stone” was called Startrax. Id., Exhibit 3. Zetmeir had obtained a patent on the “Startrax” system.

At the meeting in December 1986, Zet-meir and Veilleux discussed the use of bar coding for tracking information about prospective customers of US Sprint. Following a subsequent meeting in January 1987, and other contacts between Sprint and Words & Data, forms with printed information, barcodes, boxes and blanks were produced for Sprint to use in its telemarketing activities. Id., Exhibit 1. Sprint supplied information to be included on the forms regarding Sprint products and characteristics of the prospective customer such as sales volume, number of employees, current vendor, usage ranges, etc. Id., Exhibit 15, pp. 36-37, 51-52. Each of these forms (SCRIBE I, II and III) were used by Sprint and Zetmeir obtained copyright registrations on each of them. Complaint, Exhibits 3, 11, 13. These three forms will be referred to throughout the remainder of this order as the Fastfix forms.

Each Fastfix form used by Sprint employees had a different prospective customer name. The prospective customer names were sent to Zetmeir who, in turn, printed hundreds of thousands of forms, each with a different prospective customer name. Zetmeir charged Sprint a fee for formatting the forms from the prospective customer database.

Zetmeir also leased and later sold to Sprint a “sword and stone” scanner and modem. With the “sword and stone,” Sprint employees scanned the returned forms and sent the information via telephone line modem back to Zetmeir where it was inputed into his computer. Zetmeir then produced periodic data reports for Sprint.

Sprint used Zetmeir to print the Fastfix forms and encode the prospective customer information for several months. Sprint then decided to bid the job competitively. This litigation began after Zetmeir was sent a request for bid quotation.

In its Motion for Summary Judgment and Attorney’s Fees and Costs, defendant asserts that plaintiff’s copyright infringement claim must fail because defendant is, *573 at the least, a joint author of the forms and because plaintiff’s copyright notice did not satisfy the statutory requirements. Subsequently, plaintiff also moved for summary judgment on the issue of joint authorship. Defendant argues plaintiffs claim of unfair competition “is not cognizable under the Lanham Act because the Fastfix forms have achieved no secondary meaning, there is no likelihood of confusion, and the forms are functional.” Defendant also moves for an award of costs and attorney’s fees pursuant to 17 U.S.C. § 505.

II. Standard for Summary Judgment

Rule 56(c), Federal Rules of Civil Procedure

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Bluebook (online)
765 F. Supp. 570, 20 U.S.P.Q. 2d (BNA) 1901, 1991 WL 90470, 1991 U.S. Dist. LEXIS 7309, Counsel Stack Legal Research, https://law.counselstack.com/opinion/words-data-inc-v-gte-communications-services-inc-mowd-1991.