Woods v. Google, LLC.

District Court, N.D. California·Decided August 29, 2025·No. 5:11-cv-01263·Unknown

Opinion

RENE CABRERA, et al., Case No. 5:11-cv-01263-EJD Plaintiffs, ORDER GRANTING MOTION FOR FINAL SETTLEMENT APPROVAL; v. GRANTING IN PART MOTION FOR ATTORNEYS' FEES, EXPENSES, Defendant. Re: Dkt. Nos. 889, 890 Before the Court is Plaintiffs’ Motion for Final Approval of Class Action Settlement and Motion for Attorney Fees, Expenses, and Service Awards. Mot. for Final Approval, ECF No. 889; Mot. for Fees, ECF No. 890. The Court held a Fairness Hearing on August 21, 2025, where all parties were heard. ECF No. 895. The Court received no written objections, and no objectors appeared at the Fairness Hearing. The Court also held a status conference on August 25, 2025, to discuss new information discovered regarding financial arrangements with the Class Administrator and the company managing the pre-paid Mastercard payment option. ECF No. 903. The Court will discuss this issue in detail below. Having considered the motions briefing, the terms of the Settlement Agreement, the arguments of counsel, and the other matters on file in this action, the Court GRANTS the Motion for Final Settlement Approval. The Court finds the Settlement Agreement to be fair, adequate, and reasonable. The Court also GRANTS IN PART Class Counsel’s Motion for Attorney Fees, Expenses, and Service Awards. Case No.: 5:11-cv-01263-EJD I. BACKGROUND A. Procedural History This fourteen-year-old case arises from Google’s alleged failure to apply its Smart Pricing discounts to AdWords advertisers’ click costs and charging advertisers for clicks originating from outside of their designated geographic areas. Fifth Am. Compl., ECF No. 567; see also Order Granting in Part and Den. in Part Class Cert. Mot., Den. Daubert Mot., and Den. Mot. for Summ. J., ECF No. 675. The original class representative, Woods, filed the first complaint on March 15, 2011. Compl., ECF No. 1. After extensive motions practice, including several motions to dismiss and a motion for summary judgment, the Court granted Google’s motion to deny class certification on August 23, 2018. Order Den. Class Cert., ECF No. 366. The Court found that Woods’s business entanglement with Class Counsel raised a conflict that rendered him inadequate. Id. Specifically, the Court found that Woods was an equity partner in his firm and that his firm referred this case to Class Counsel with an interest in securing significant fees for Class Counsel and to maintain positive working relationships between the firms in other cases. Id. The Court provided Plaintiffs leave to file an amended complaint, and Cabrera substituted in as the new Class Representative the next day. Third Am. Compl., ECF No. 368. Google soon after filed a motion to dismiss the new complaint, which the Court granted in part on February 26, 2019. Order Granting Mot. to Dismiss, ECF No. 480. The Ninth Circuit reversed the Court’s order and remanded the matter on January 4, 2021. USCA Memo., ECF No. 533. Upon return, Cabrera joined his company RMC as a named plaintiff on June 7, 2021. Order Granting Leave to Am., ECF No. 565. Several new motions were filed after that time, which the Court resolved on August 15, 2023, granting in part and denying in part class certification, and denying Daubert motions and a motion for summary judgment. Order Granting in Part and Den. in Part Class Cert. Mot., Den. Daubert Mot., and Den. Mot. for Summ. J. Over the following year, the parties appeared before Judge DeMarchi to resolve four additional discovery disputes. ECF Nos. 710, 727, 744, 849. During this time, Google also filed a Case No.: 5:11-cv-01263-EJD motion alleging that Plaintiffs and their experts mishandled Google’s proprietary data and source code between November 2017 and March 2024. Mot. Re Mishandling of Proprietary Data, ECF No. 825. Though the Court briefly discussed Google’s allegations during a different hearing on November 19, 2024, the parties settled this case prior to the Court formally hearing the matter. ECF No. 831. Plaintiffs had also filed a motion to strike Google’s expert report which was pending when the parties reached settlement. Mot. to Strike, ECF No. 818. B. Reaching Settlement At different stages in this litigation, the parties participated in six unsuccessful mediation sessions facilitated by four different mediators. Mot. for Final Approval 3. The parties finally reached settlement after attending two settlement conferences with Judge DeMarchi in 2024. ECF Nos. 771, 861. Following these conferences, the parties accepted Judge DeMarchi’s double-blind mediator’s proposal on December 24, 2024, seven weeks before trial. Status Report, ECF No. 866. The Court thereafter granted preliminary approval on April 16, 2025. Order Granting Prelim. Approval, ECF No. 822. C. Terms of the Settlement Agreement 1. Class Definition Under the Settlement Agreement, and in accordance with the Court’s order granting class certification, there are two Settlement Classes (together, the “Classes” or “Class”): First, the “Location Targeting Class” is defined as: All persons and entities located in the United States who, between January 1, 2004 and March 22, 2011, advertised through Google’s AdWords Program and paid for clicks on their Google AdWords advertisement(s), where such clicks did not originate from the location selected by the advertiser. Excluded from the Location Targeting Class are Google and its affiliates, officers, and directors, as well as members of the judiciary, their staff and jurors in this case. Also excluded are (i) the individuals and entities who requested exclusion from the Location Targeting Class pursuant to Class Notice (as listed on Appendix 1 hereto) and do not opt back into the Location Targeting Class in connection with the Settlement; and (ii) the individuals and entities who submit timely and valid request. Settlement Agreement § 1.21, ECF No. 877-1. Case No.: 5:11-cv-01263-EJD Second, the “Search Bundled Clicks Class” is defined as: All persons and entities located in the United States who, between June 1, 2009 and December 13, 2012, advertised through Google’s AdWords Program and paid for clicks on ads on Google’s Display Network where the advertiser’s settings allowed its ads to show on both the Search and Display Networks and did not set a Display Network bid different from the Search Network bid. Excluded from the Search Bundled Clicks Class are Google and its affiliates, officers, and directors, as well as members of the judiciary, their staff and jurors in this case. Also excluded are (i) the individuals and entities who requested exclusion from the Search Bundled Clicks Class pursuant to Class Notice (as listed on Appendix 1 hereto) and do not opt back into the Search Bundled Clicks Class in connection with the Settlement; and (ii) the individuals and entities who submit timely and valid requests for exclusion from the Search Bundled Clicks Class in connection with the Settlement. Id. § 1.38. 2. Class Relief Google agrees to a non-reversionary $100 million common settlement fund to cover all costs associated with the Notice Plan, monetary benefits to Settlement Class Members, incentive awards for the Class Representatives, and Class Counsel’s attorneys’ fees and expenses. Id. § 2.1.1. Should a balance remain after payment of these costs, Class Counsel may redistribute the settlement funds to Class Members who claimed their previous settlement payments. Id. § 2.3. If unused settlement funds are not economically feasible to redistribute, the funds will be given in substantially equal amounts to cy pres recipients Consumer Federation of America, National Consumer Law Center, and The Public Justice Foundation, or another organization mutually agreed to by the parties and approved by the Court. Id. In consideration of the Class Relief, the Settlement Class releases all claims against Google arising from the facts of this case and dismisses this case with prejudice. Id., at 3. 3. Attorneys’ Fees and Expenses The Settlement Agreement provides that

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Woods v. Google, LLC., (N.D. Cal. 2025).

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