Wisconsin Liquor Co. v. Peckarsky

32 N.W.2d 249, 252 Wis. 503, 1948 Wisc. LEXIS 316
CourtWisconsin Supreme Court
DecidedApril 13, 1948
StatusPublished
Cited by1 cases

This text of 32 N.W.2d 249 (Wisconsin Liquor Co. v. Peckarsky) is published on Counsel Stack Legal Research, covering Wisconsin Supreme Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Wisconsin Liquor Co. v. Peckarsky, 32 N.W.2d 249, 252 Wis. 503, 1948 Wisc. LEXIS 316 (Wis. 1948).

Opinion

Rosenberry, C. J.

The plaintiff commenced these actions seeking decrees perpetually restraining and enjoining the defendants from using any corporate name which inducted the words “Wisconsin Liquor Company,” and from doing any act or thing or using any name calculated to induce the belief that plaintiff was in any way associated with defendants, and seeking also an accounting for damages alleged to have been sustained by the plaintiff.

The actions arose out of agreements dated May 18, 1945, June 30, 1945, and October 11, 1945. Prior to May 18, 1945, Sam Pokrass, Sylvia Pokrass, his wife, and Carl Dietze, and the defendants Hyman Peckarsky and Sophie Peckarsky were the owners of substantially all of the outstanding shares of the capital stock of the plaintiff Wisconsin Liquor Company. Prior to May 18, 1945, the plaintiff was engaged in the business of merchandising liquor and beverages in the state of Wisconsin, and then owned more than fifty per cent of the outstanding shares of the capital stock of the Racine Beverage Company, Sheboygan Liquor Company, and the Badger Liquor Company, Wisconsin corporations.

In order to accomplish the separation of the interests of Sam Pokrass and Sylvia Pokrass and Carl Dietze from those of the defendants Peckarsky an agreement was entered into between them for the transfer of the interests of Hyman *505 Peckarsky and Sophie Peckarsky, and the Wisconsin Liquor Company to Sam Pokrass and his associates, and the sale to Hyman Peckarsky and Sophie Peckarsky of the interests of the Wisconsin Liquor Company in the Racine Beverage Company, Sheboygan Liquor Company, and Badger Liquor Company. , ,

On or about May 21,1945, a partnership was formed by the individual defendants Hyman Peckarsky, Sophie Peckarsky, C. Irvin Peckarsky, and Joseph Lubar, to operate the business at Oshkosh, Wisconsin, commencing July 1, 1945, under the name of Wisconsin Liquor Company of Oshkosh. 'At the same time a similar partnership including Kenneth J. Biskner in place of Joseph Lubar, was formed to operate the business at Green Bay, Wisconsin, under the name of Wisconsin Liquor Company of Green Bay. Thereafter the agreements of May 18 and June 30, 1945, were canceled, rescinded, .and terminated by agreements dated October 11, 1945, in which, among other things, it was agreed that the plaintiff in this action would make no objection to the use of the name Wisconsin Liquor Company of Oshkosh in the sale of merchandise in Outagamie, Winnebago, Calumet, Fond du Lac, and Manitowoc counties, and in intercompany transactions only, and in the case of the Green Bay Company the plaintiff would make no objection to the use of the name Wisconsin Liquor Company of Green Bay in the sale of merchandise in Florence, Marinette, Oconto, Brown, Door, Kewaunee, and Manitowoc counties, and in intercompany transactions only.

In the month of April, 1946, the partners doing business under the name of Wisconsin Liquor Company of Oshkosh, and under the name of Wisconsin Liquor Company of Green Bay, took steps to organize the respective defendant corporations. Certificates of incorporation were issued for each of the defendant corporations on May 13, 1946, and on or about July 6, 1946, the respective corporations acquired title to the property and business which had previously been conducted by the partners.

*506 Gravamen of the plaintiff’s complaint rriay be stated as follows: It is alleged, among other things, that at the time of the incorporation of the defendant corporations the individual defendants knew the value of the name Wisconsin Liquor Company, and knew that the public would be deceived by incorporation of companies bearing similar names, and that the adoption of the similar names was for the purpose of deceiving and defrauding the public and to obtain the use of the good will of plaintiff, as well as the right to do business generally throughout the state of Wisconsin and elsewhere. It is alleged also that the acts of the defendant corporations have confused, deceived, and defrauded the public, and damaged plaintiff’s good will, and brought plaintiff’s name into disrepute, which injury would be continuing. After the commencement of the actions it is alleged that the president of the plaintiff corporation learned of additional breaches of the contract and a supplemental complaint was served and filed pursuant to leave of court alleging the facts discovered subsequent to the commencement of the actions. The 'defendants' answered and in response to the allegations of the complaint denied that any business was formally conducted in Oshkosh by the individual defendants but that the same was continued by them as a. partner ship lawfully operating under the name of Wisconsin Liquor Company of Oshkosh from July 1, 1945, to June 30, 1946. It is further alleged that by the agreement of May 18, 1945, referred to in the complaint, there was included as a part of the purchase of plaintiff’s Green Bay and Oshkosh branches by Hyman Peckarsky and associates for a sum exceeding $127,000 in cash, a stipulation and agreement that Sam Pokrass did cause the Wisconsin Liquor Company to enter into a contract with Hyman Peckarsky, containing among other things the following provisions:

“The term ‘Peckarsky Companies’ as used herein shall include, and the contract shall bind, not only the Racine Beverage Company, the Sheboygan Liquor Company and the Badger Liquor Company, but any partnership, sole proprietorship or *507 any other form of business enterprise which may succeed to the business conducted by said companies and by the present Green Bay and Oshkosh branches of*,the Wisconsin Liquor Company. . . .
“The Wisconsin Liquor Company agrees that it will make' no objection to the use by the Peckarsky Companies of the name ‘Wisconsin Liquor Company of Oshkosh’ and ‘Wisconsin Liquor Company of Green Bay.’ ”

It is further alleged that thereafter the plaintiff requested of the defendant Hyman Peckarsky that a modification of said agreements of May 18th and June 30th be made, including, among other things, a territorial limitation of the right of said defendant and his associates to use the names Wisconsin Liquor Company of Green Báy, and Wisconsin Liquor Company of Oshkosh. That pursuant to said request a supplemental agreement dated October 11, 1945, being the agreement referred to in paragraph 5 of the plaintiff’s complaint, was entered into, which contained the following clauses :

“Wisconsin Liquor Company agrees that it will make no objection to the use by the Peckarsky Companies of the names Wisconsin Liquor Company of Oshkosh and Wisconsin Liquor Company of Green Bay provided the Peckarsky Companies use the names, Wisconsin Liquor Company of Oshkosh and Wisconsin Liquor Company of Green Bay only in inter-company transactions among the various Peckarsky Companies and in the sale of merchandise in the following territories, to wit:
“The name Wisconsin Liquor Company of Green Bay in the counties of Florence, Marinette, Oconto, Brown, Door, Kewaunee, and Manitowoc, and the name Wisconsin Liquor Company of Oshkosh in the cóunties of Outagamie, Winnebago, Calumet, Fonddu Lac, and Manitowoc.”

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McChain v. City of Fond Du Lac
96 N.W.2d 607 (Wisconsin Supreme Court, 1959)

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Bluebook (online)
32 N.W.2d 249, 252 Wis. 503, 1948 Wisc. LEXIS 316, Counsel Stack Legal Research, https://law.counselstack.com/opinion/wisconsin-liquor-co-v-peckarsky-wis-1948.