Williams v. Apple, Inc.

District Court, N.D. California·Decided November 17, 2020·No. 3:19-cv-04700·Unknown

Opinion

NORTHERN DISTRICT OF CALIFORNIA SAN JOSE DIVISION

ANDREA M WILLIAMS, et al., Case No. 19-CV-04700-LHK

Plaintiffs, ORDER GRANTING IN PART AND DENYING IN PART MOTION TO v. DISMISS

APPLE, INC., Re: Dkt. No. 39 Defendant. Plaintiffs bring this putative class action against Defendant Apple, Inc. (“Apple”). Plaintiffs’ First Amended Complaint (“FAC”) alleges breach of contract, violations of California’s False Advertising Law (“FAL”), and violations of California’s Unfair Competition Law (“UCL”). Before the Court is Apple’s motion to dismiss Plaintiffs’ prayer for injunctive relief and FAL and UCL claims (“motion to dismiss”). ECF No. 39. Having considered the submissions of the parties, the relevant law, and the record in this case, the Court GRANTS in part and DENIES in part Apple’s motion to dismiss. Specifically, the Court GRANTS Apple’s motion to dismiss Plaintiffs’ FAL and UCL claims with prejudice but DENIES Apple’s motion to dismiss Plaintiffs’ prayer for injunctive relief. I. BACKGROUND A. Factual Background Apple is a corporation incorporated under the laws of California and has its principal place of business in Cupertino, California. FAC ¶ 8, ECF No. 38. Apple provides cloud storage services to Apple device users through iCloud, Apple’s cloud service. See id. ¶¶ 2, 13–17. iCloud allows subscribers to “utilize certain Internet services, including storing your personal content (such as contacts, calendars, photos, notes, reminders, documents, app data, and iCloud email) and making it accessible on your compatible devices and computers, and certain location based services.” FAC ¶ 53. According to Plaintiffs, “[o]wners of Apple devices are granted up to 5 GB of iCloud storage for free. If an Apple device user wishes to store more than 5 GB of data on the cloud through iCloud, then that user must subscribe to iCloud’s paid service.” FAC ¶ 26. Plaintiffs allege that “[i]n order to subscribe to iCloud, a user must agree to the iCloud Terms of Service Agreement.” Id. ¶ 28. The relevant portion of the iCloud Terms of Service Agreement (“iCloud Agreement”) provides the following: Apple is the provider of the Service, which permits you to utilize certain Internet services, including storing your personal content (such as contacts, calendars, photos, notes, reminders, documents, app data, and iCloud email) and making it accessible on your compatible devices and computers, and certain location based services, only under the terms and conditions set forth in this Agreement. iCloud is automatically enabled when you are running devices on iOS 9 or later and sign in with your Apple ID during device setup, unless you are upgrading the device and have previously chosen not to enable iCloud. You can disable iCloud in Settings. When iCloud is enabled, your content will be automatically sent to and stored by Apple, so you can later access that content or have content wirelessly pushed to your other iCloud-enabled devices or computers. ¶ Id. ¶ 28 (emphasis in FAC). This language appears in a September 16, 2015 version of the iCloud Agreement and a September 19, 2019 version of the iCloud Agreement. Id. ¶ 29; FAC, Exs. 1–2. Named Plaintiffs Andrea M. Williams and James Stewart bring the suit on behalf of a putative class of United States iCloud subscribers (excluding Apple, its employees, and its directors) who during the Class Period from August 20, 2015 to the present paid for an Apple iCloud subscription (collectively, “Plaintiffs”). FAC ¶ 44. Williams is a resident and citizen of Florida who, in January 2016, “subscribed to Apple’s iCloud service, paid money to Apple for her iCloud subscription, and used iCloud to store her data on the cloud.” Id. ¶ 11. Stewart is a resident and citizen of California who, in August 2015, “subscribed to Apple’s iCloud service, paid money to Apple for his iCloud subscription, and used iCloud to store his data on the cloud.” Id. ¶ 15. Both Williams and Stewart continue to subscribe to iCloud. Id. ¶¶ 11, 15. Moreover, Williams and Stewart “expect to continue [subscribing] for the immediate foreseeable future, given that they have concerns as to the fate of their already stored data if they were to terminate their paying subscriptions.” Id. ¶ 50. The FAC alleges that Williams and Stewart were not informed by Apple that their data was being stored on “non-Apple remote servers and facilities” despite alleged assurances to the contrary. Id. ¶¶ 12–13. Specifically, Plaintiffs allege that they “bargained for, agreed, and paid to have Apple—an entity they trusted—store their data.”1 Id. ¶ 38. According to the FAC, however, Apple’s representations were false. “Apple lacked the facilities needed to readily provide the cloud storage space being sold to class members through iCloud.” Id. ¶ 33. “Unable to provide the cloud storage space . . . , Apple breached its iCloud agreement with its subscribers and had these users’ data stored not by Apple on Apple facilities, but instead turned the users’ digital files to other entities, like Amazon and Microsoft[,] for them to store on their facilities.” Id. ¶ 34. The FAC alleges that “[h]ad Apple disclosed that, contrary to its contractual representation, Apple was not the provider of the cloud storage,” putative class members “would not have subscribed to Apple’s iCloud service or would have not agreed to pay as much as [they] did for the service.” Id. ¶¶ 12–13. The FAC claims that other companies, such as Microsoft and Google, offer cheaper cloud storage services than Apple and that Apple’s “price premium” harmed putative class 1 Elsewhere, however, the FAC contradicts Plaintiffs’ allegation that they “bargained for” this specific provision. Specifically, the iCloud Agreements that Plaintiffs attached to the FAC are form contracts that could not be modified and merely allowed Plaintiffs to click an “AGREE” button. FAC, Ex. 1 at 1; FAC, Ex. 2 at 1. Nowhere do the FAC or the iCloud Agreements allege or establish that the iCloud Agreements could be modified. members who would have otherwise utilized these cheaper cloud storage alternatives. Id. ¶¶ 40– 43. B. Procedural History On August 12, 2019, Plaintiffs filed the instant putative class action. ECF No. 1 (“original complaint”). Plaintiffs’ original complaint, like the operative FAC, alleged three causes of action against Apple: (1) breach of contract, (2) violations of the FAL; and (3) violations of the UCL. Compare Original Compl. ¶¶ 45–66 (three causes of action), with FAC ¶¶ 51–75 (same). Plaintiffs allege that Apple agreed to be the “provider of the [iCloud] Service” and to store putative class members’ content on Apple’s servers. FAC ¶¶ 48–50. According to Plaintiffs, however, Apple breached this promise because “storage was provided by non-Apple third parties with whom neither [Named] Plaintiffs nor class members had bargained.” Id. ¶¶ 55–57. Plaintiffs also claim that Apple violated the FAL and UCL by making the following “false and misleading” claim: “Apple was the provider of the iCloud cloud storage service and [] class members’ data would be stored on the cloud by Apple.” Id. ¶ 62. Plaintiffs seek relief at law and equity. At law, Plaintiffs seek monetary damages for breach of contract. See FAC at 21 (Prayer for Relief). At equity, Plaintiffs seek restitution under the FAL and UCL and an injunction “to enjoin Apple from continuing to falsely represent that it is the provider of the iCloud cloud storage service and requiring Apple to disclose to class members all entities who store class members’ data on the cloud as part of their iCloud subscription.” Id.; see Section III-B, infra (discussing equitable nature of FAL and UCL relief). On October 4, 2019, Apple moved to dismiss Plaintiffs’ original complaint. ECF No. 15. Plaintiffs filed an opposition on October 18, 2020, and Apple filed a reply on October 25, 2019. ECF Nos. 19, 22. Apple made three arguments especially relevant here. First, Apple argued that Plaintiff

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