Wildseed Mobile, LLC v. Google LLC

Court of Appeals for the Federal Circuit·Decided April 30, 2026·No. 24-1846·Unpublished

Opinion

NOTE: This disposition is nonprecedential.

United States Court of Appeals for the Federal Circuit

WILDSEED MOBILE, LLC,

Appellant

v.

GOOGLE LLC,

Appellee

2024-1846

Appeal from the United States Patent and Trademark Office, Patent Trial and Appeal Board in No. IPR2023- 00248.

Decided: April 30, 2026

DAVID ALBERTI, Alberti Lim & Tonkovich LLP, Foster City, CA, argued for appellant. Also represented by SAL LIM, MICHELE R. WOODRUFF LYONS; RICHARD M. BEMBEN, RICHARD CRUDO, JASON A. FITZSIMMONS, STEVEN PAPPAS, MICHAEL D. SPECHT, Sterne Kessler Goldstein & Fox PLLC, Washington, DC.

TARA LAUREN KURTIS, Perkins Coie LLP, Chicago, IL, argued for appellee. Also represented by DAN L. BAGATELL, Hanover, NH; JONATHAN IRVIN TIETZ, Washington, DC.

2 WILDSEED MOBILE, LLC v. GOOGLE LLC

Before PROST, HUGHES, and STARK, Circuit Judges.

STARK, Circuit Judge.

Wildseed Mobile, LLC (“Wildseed”) appeals from a final written decision of the Patent Trial and Appeals Board (“Board”) holding claims 1-7 and 9-14 of its U.S. Patent No. 7,376,414 (the “’414 patent”) unpatentable as obvious over a combination of three prior art references. Wildseed challenges the Board’s construction of two claim terms and additionally contends that the Board’s analysis violates the Administrative Procedure Act (“APA”), 5 U.S.C. §§ 551-59. We affirm.

I

A

Wildseed owns the ’414 patent, entitled “Method and System for Inserting Advertisements into Broadcast Content ,” which is “directed to providing advertisements for playing on a mobile device based on previously provided information regarding the mobile device user.” J.A. 70. The patent purports to allow advertisers “to differentiate advertisements for cellular telephone users versus other types of users,” enabling targeted advertising. ’414 pat. at 1:42-44. The claimed methods involve selecting a targeted advertisement based on information collected from a user’s mobile device and inserting such an advertisement into user- selected audio content by stopping the playback of user-selected audio, playing the ad, recording user-selected content while the ad plays, and, when the ad is finished, playing back the recorded content. The issues presented on appeal relate to how the system obtains information about a user in order to determine his or her interests.

WILDSEED MOBILE, LLC v. GOOGLE LLC 3

An embodiment depicted in Figure 5 of the ’414 patent (reproduced below) is “a functional block diagram generally illustrating an overview of system 500 for inserting advertisements provided by advertisement server 506 into streamed or broadcast content playing on a mobile device 502.” Id. at 9:12-15. “Advertisement client 504 is located on mobile device 502 and determines the information about the user . . . and provides this information to advertisement server 508.” Id. at 9:24-27. That information “may include any combination of physical location, preference, 4 WILDSEED MOBILE, LLC v. GOOGLE LLC

user behavior and demographic information.” Id. at 9:28- 30.

The system collects user information via the client advertisement application, which is depicted in Figure 6 below . The client advertisement application “is in communication with several other modules that provide different types of information, which in total are employed to generate information regarding [the] user.” Id. at 9:48- 51. For example, “[d]emographic module 612 enables [collection of] the demographics of a user” and “[b]ehavior module 608” collects information regarding the “type and frequency” of the user’s cellphone use. Id. at 10:7-24 (specification describing six modules: preferences, physical location , recorder, demographic, behavior, and other source). Of particular importance to this appeal is the “other source” module, about which the specification says the following :

Additionally, other source module 606 enables other sources to be used to provide information regarding the user, e.g., a message from another user of another mobile device that identifies characteristics of the current user of the mobile device. Also, information can be provided by others (or the actual user) from a remotely located stationary computing device about the mobile device user.

WILDSEED MOBILE, LLC v. GOOGLE LLC 5

Id. at 10:18-24. Once collected, the totality of information is “used in determining advertisements to be played by the user’s mobile device.” Id. at 11:20-21.

The parties agree claim 1 is representative of the four independent claims at issue here. It recites:

A method for playing content and advertisements on a cellular device, comprising:

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(a) autonomously providing to a server, by the cellular device, information associated with a user of the cellular device, the information taken by the cellular device from a message sent to the cellular device from another user of another cellular device, the message identifying characteristics of the user of the cellular device; (b) receiving from the server, by the cellular device, at least one advertisement to be played on the cellular device, wherein the at least one received advertisement is determined by the server based at least in part on the provided information; (c) if a determined time interval occurs, stopping playing of the content, by the cellular device, and playing the at least one of the determined advertisements, by the cellular device, the playing of the at least one determined advertisement comprising:

recording, by the cellular device, the content which playing was stopped, while the at least one determined advertisement is playing; and when the playing of the at least one determined advertisement is completed , resuming the playing of the stopped content, by the cellular device , from where the stopping of the playing of the content occurred, using the recorded content.

Id. at 12:18-44 (emphasis added).

Claim 2 is illustrative of the challenged dependent claims, each of which adds a requirement that the

WILDSEED MOBILE, LLC v. GOOGLE LLC 7

information provided to the server “additionally include” at least one of the information types listed in the dependent claim. Claim 2 recites:

The method of claim 1, wherein the provided information additionally includes at least one of the group consisting of a preference of a user of the cellular device, a demographic data of the cellular device , content played on the cellular device, or a geographic location of the cellular device. Id. at 12:45-50 (emphasis added).

The ’414 patent belongs to a family of patents, which claims priority to U.S. Provisional Patent Application No. 60/290,592 (the “’592 application”). In connection with prosecution of the ’592 application, the applicant submitted internal company documents describing the purported invention as a “[m]ethod of serving ads to a wireless phone,” by interspersing targeted advertisements during playback of songs recorded from the radio. J.A. 1088. The ’592 application does not indicate from where the claimed system obtains information to create a user profile and enable targeted advertising.

Similarly, original claim 1 of the application that produced the ’414 patent was agnostic as to the source of the user information used to identify targeted ads, referring broadly to “information associated with a user of the mobile device.” J.A. 907-08. The examiner rejected original claim 1 over the prior art reference Owensby. 1 The examiner found Owensby teaches providing, to a server, user-based information from a mobile device, including user preferences , demographic data, user behavior, and content

1 Owensby is U.S. Patent No. 6,647,257, entitled “System and Method for Providing Targeted Messages Based on Wireless Mobile Location.”

8 WILDSEED MOBILE, LLC v. GOOGLE LLC

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