Whitman Publishing Co. v. McLoughlin Bros.

97 F.2d 608, 25 C.C.P.A. 1298, 1938 CCPA LEXIS 135
CourtCourt of Customs and Patent Appeals
DecidedJune 27, 1938
DocketNo. 3982
StatusPublished
Cited by7 cases

This text of 97 F.2d 608 (Whitman Publishing Co. v. McLoughlin Bros.) is published on Counsel Stack Legal Research, covering Court of Customs and Patent Appeals primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Whitman Publishing Co. v. McLoughlin Bros., 97 F.2d 608, 25 C.C.P.A. 1298, 1938 CCPA LEXIS 135 (ccpa 1938).

Opinion

Garrett, Presiding Judge,

delivered the opinion of the court:

This is an interference proceeding involving applications for tlie-registration of a trade-mark in the United States Patent Office. It comes to us by appeal from a decision of the Commissioner of Patents, speaking through the Assistant Commissioner, awarding priority to appellee. The commissioner’s decision reversed that of the-Examiner of Interferences who dissolved the interference without ruling upon the question of priority.

The mark which appellant seeks to register is THE BIG LITTLE BOOK for use on “a series of Books published from time to time.” Its application was filed October 19, 1934, and alleged continuous-use “since about December 12, 1932.”

[1299]*1299It is stated in the briefs for both parties that following the official publication of the mark of appellant an opposition was filed by appellee on the same date, March 29, 1935, that it filed its application for registration, and that opposition proceedings were suspended pending the determination of the interference which was formally-declared July 3, 1935.

The mark for which appellee makes application is THE LITTLE BIG BOOKS, printed in somewhat fanciful type. It is used on the same kind of articles as those upon which the mark of appellant is used, and the application alleges continuous use “since December 26, 1928.”

In both applications there are disclaimers as to the word “Books”' apart from the mark shown, and both state, in substance, that no claim is made to the words “Little” and “Big” except in combination with each other. The record discloses that use of the marks-by both parties so far has been on books for children and that the-•marks are affixed in addition to the individual titles of such books, being applied to the individual book and, in the case of appellee,, to “sets” of such books put up in package form.

Concededly, the marks are confusingly similar and are applied to-articles of the same descriptive properties; also, as we understand it, appellee is conceded to have been the first user, but its ownership of the mark is challenged for reasons hereinafter stated.

Taking up first the activities of appellee, it appears from the record that in 1928 it issued a set of twelve books, each book having an individual title, such, respectively, as “Little Stories for Little-People” ; “Little Rhymes for Little People”; “The House that Danny Built,” etc. In addition to the individual title, each book bore on its front cover the imprint THE LITTLE BIG BOOKS. An exhibit consisting of a set of twelve books, introduced in evidence, shows them contained in a cardboard box with hinged covers, upon which covers the quoted imprint also appears. The books, printed in 1928, began to go on the market in 1929 and it appears that there were reprints in 1929, 1930, and 1931, 120,000 being issued in each of' those years.

In 1932 no edition was issued. In 1933 an edition was issued in which a different type of paper was used. In 1934 and 1935, as we understand the testimony, there were editions in which as many as four of the volumes theretofore bound separately were consolidated in a single volume, and there is a claim that certain textual changes were made, and certain stories added.

The brief for appellant summarizes its activities as follows:

In December, 1932, Whitman prepared a series of books for children which-were unique in subject matter, style and format. These books were short and thick, with small fat pages and were designed to fit the hand of a child. The [1300]*1300subject matter was patterned after tlie familiar newspaper comic strips with an illustration opposite each printed page, and like the comic strips, there is a change in each issue * * *. This creation was unique and the books immediately obtained a large sale. They were designated “The Big Little Books” * * *. The extent of the business in them is indicated by the fact that there has been a total of 26,S61,533 copies sold. The average per year has been 8,750,000‘ copies, * .* *. The subject matter of the books is constantly changing, about three titles a month being put out * * *. All, however, are designated “Big Little Books” which is the trade-mark for the Whitman books as distinguished from the title of the particular volume. The Whitman books are sold generally throughout the country and are always designated as the “Big Little Books.” This is the mark Whitman seeks to register. It is a mark which in fact distinguishes Whitman’s goods.

It may be added that several of the books issued by appellant were filed as exhibits. Each of these bears an individual title. Some of the respective titles are “Dick Tracy,” “Skippy,” “Little Orphan Annie,” “Moon Mullins.” Each volume has on its outside cover the imprint THE BIG LITTLE BOOK. It is shown by another exhibit that more than 100 different books had been issued by appellant up to the time of the taking of its testimony. Whether ever sold in sets packed in the manner in which appellee sometimes packed its books, with the mark affixed to its package, does not appear, nor is this deemed material.

One phase of the case which was not referred to in either of the decisions of the tribunals of the Patent Office (it evidently not being thought necessary by them to consider it under their respective theories as to the law applicable to the controversy) is the subject of a very earnest contention made before us by appellant, and it appears proper for us to consider it.

Briefly stated, it appears that the subject matter of the set of books printed by appellee in 1928, and reprinted in subsequent years as above described, originated in England; that it was the work of English writers, and that it was printed in England by the Oxford University Press. It further appears that the titles of the individual books so issued in England were the same as the titles given them in the print and reprints by appellee in the United States, and, upon the whole (although the evidence is not conclusive upon this point), we think it fairly may be assumed that the individual volumes and the sets issued in England also bore the imprint THE LITTLE BIG BOOKS, applied to them by appellee in its print and reprints in the United States.

There is no evidence that any of the books so printed in England were ever imported into the United States and here sold or offered for sale, nor is there any evidence that the English authors or English publisher ever sought or procured a United States copyright on them. Indeed, there is no evidence that they were ever copyrighted in Eng[1301]*1301land. When appellee issued them it did copyright them in the United States. At least, the volumes filed as exhibits bear a copyright imprint. Based upon these facts, appellant, as its primary contention before us, alleges that appellee is met at the threshold by an “insuperable obstacle * * * which effectively prevents any decision” in its favor. Appellant’s brief says:

* * * Both the name, which McLoughlin is seeking to register, and the hooks to which the name has been applied were appropriated by McLoughlin without authority from a set of books written by Mr. and Mrs. L’Estrang and published by the Oxford University Press. The pirated books were copyrighted by McLoughlin upon an application falsely asserting its employee Miller to be-the author. This is unclean hands as a matter of law and prevents any decision in McLoughlin’s favor.

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Bluebook (online)
97 F.2d 608, 25 C.C.P.A. 1298, 1938 CCPA LEXIS 135, Counsel Stack Legal Research, https://law.counselstack.com/opinion/whitman-publishing-co-v-mcloughlin-bros-ccpa-1938.