Whirlpool Corp. v. Equity Mgmt., Inc.

CourtCourt of Appeals for the Sixth Circuit
DecidedNovember 4, 2021
Docket20-2062
StatusUnpublished

This text of Whirlpool Corp. v. Equity Mgmt., Inc. (Whirlpool Corp. v. Equity Mgmt., Inc.) is published on Counsel Stack Legal Research, covering Court of Appeals for the Sixth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Whirlpool Corp. v. Equity Mgmt., Inc., (6th Cir. 2021).

Opinion

NOT RECOMMENDED FOR PUBLICATION File Name: 21a0505n.06

Case No. 20-2062

UNITED STATES COURT OF APPEALS FOR THE SIXTH CIRCUIT

FILED WHIRLPOOL CORPORATION, ) Nov 04, 2021 DEBORAH S. HUNT, Clerk ) Plaintiff-Appellee, ) ) ON APPEAL FROM THE UNITED v. ) STATES DISTRICT COURT FOR ) THE WESTERN DISTRICT OF EQUITY MANAGEMENT, INC., ) MICHIGAN ) Defendant-Appellant. )

____________________________________/

Before: GUY, COLE, and STRANCH, Circuit Judges.

RALPH B. GUY, JR., Circuit Judge. Equity Management, Inc. (EMI), a company in the

business of corporate trademark licensing, appeals from the entry of judgment in favor of

Whirlpool Corporation declaring—as a matter of law—that EMI did not have a right to share in

royalties from a new 2019 License Agreement between Whirlpool and Nortek Global HVAC,

LLC. On appeal, EMI contends that its rights under its Representation Agreement with Whirlpool

unambiguously reach the 2019 Nortek License or, at a minimum, that its rights could not be

determined on a Rule 12(c) motion for judgment on the pleadings. See FED. R. CIV. P. 12(c). EMI

also argues that, notwithstanding its own cross-motion, it was error for the district court to have

entered judgment against it on its counterclaim for breach of contract. Finding no error, we affirm. Case No. 20-2062, Whirlpool Corp. v. Equity Management, Inc.

I.

Founded by former advertising executive Glen Konkle, EMI is described as “an industry

pioneer” in corporate trademark licensing “representing some of the most recognized brands in the

United States.” EMI began representing the Maytag Corporation and, in 2002, EMI secured a

license agreement between Maytag and Nordyne, Inc. (Nordyne License). With that, in 2003, EMI

and Maytag entered into an integrated Representation Agreement that granted EMI broad

responsibility to develop, negotiate, and manage “relationships with third parties who use Maytag-

owned trademarks to manufacture and distribute licensed products.” (R. 60.)

But in 2006, Whirlpool acquired Maytag. In December 2006, Whirlpool and EMI executed

two agreements: (1) a First Amendment to the Representation Agreement limiting EMI’s

representation to certain licenses (Amendment); and (2) a separate Licensing Representation

Agreement that gave Whirlpool sole discretion whether to use EMI for other licensing projects

(LRA). (R. 61, 62.) The 2003 Agreement had a term of five years, with a renewal for five more

years if certain conditions were met. That term was extended twice—by the First Amendment in

2006 and a Second Amendment in 2010—and the Agreement finally expired on December 31,

2015.1

In the 2010 Amendment, EMI and Whirlpool also agreed “to modify their respective

sharing of the royalties generated by the Nordyne License.” That was followed by an amendment

to the Nordyne License, which, among other things, adjusted its renewal terms again. That is, the

Nordyne License would expire after an “Initial Term,” “unless sooner terminated or renewed as

provided in this LICENSE.” Also, Nordyne could automatically renew the license for two

1 The LRA expired in 2009. Its terms are not directly relevant to this dispute.

-2- Case No. 20-2062, Whirlpool Corp. v. Equity Management, Inc.

successive three-year terms (First and Second Renewal Term) if certain conditions were met. No

further renewal would follow, however:

In any event, this LICENSE shall expire on December 31, 2018 and shall not automatically be renewed pursuant to this LICENSE. If the parties desire to continue licensing the Marks after expiration of this LICENSE, any understandings between the parties regarding the further licensing of the Marks must be set forth in a new license agreement. Neither party is obligated to enter into a new license agreement.

So, as of 2010, the Nordyne License had an expiration date and required that any continuation of

the license would have to be set forth in a “new license agreement.” Those provisions were not

affected by any of the subsequent amendments, the last of which accounted for Nordyne’s name

change to Nortek Global HVAC, LLC. (R. 66, 67, 68.) The Nordyne/Nortek License continued

through both Renewal Terms and was “scheduled to expire at the end of 2018.” (Counterclaim,

Para. 34.) All indications are that, despite the earlier expiration of EMI’s agreement with

Whirlpool, EMI continued to share in the revenues that the Nordyne/Nortek License generated

until December 31, 2018. (Whirlpool Br., p. 11 n.4.) Certainly, EMI has not suggested otherwise.

EMI’s counterclaim alleged that before the Nordyne/Nortek License expired, EMI was

heavily involved in discussions regarding a continuation of the license in the form of another

renewal. All discussions ceased, however, when EMI rejected Whirlpool’s proposed reductions

in revenue sharing and the Nordyne/Nortek License expired by its terms on December 31, 2018.

Instead, Whirlpool and Nortek entered into a new License Agreement for the use of the Maytag

trademarks effective January 1, 2019 (2019 Nortek License). (R.69.) Whirlpool took the position

that EMI had no rights with respect to the new 2019 Nortek License. EMI objected and responded

by retaining and refusing to turn over royalty revenues for Q4 of 2018 and Q1 of 2019. Whirlpool

commenced this declaratory judgment action, which alleged in part that EMI’s retention of those

funds constituted breach of contract, conversion, and/or unjust enrichment (R.45, Counts II-IV).

-3- Case No. 20-2062, Whirlpool Corp. v. Equity Management, Inc.

The district court found in Whirlpool’s favor on those claims, and EMI does not challenge that

portion of the decision on appeal.2

Whirlpool also sought declaration that it was not in breach of its Agreement with EMI

(Count I). EMI’s counterclaim alleged that Whirlpool had breached their Agreement by

negotiating, completing, and refusing to recognize EMI’s right to revenue generated under the

2019 Nortek License (PageID 256-57.) Whirlpool moved for judgment on the pleadings in its

favor, while EMI’s response sought partial summary judgment against Whirlpool on its

counterclaim “with only the issue of damages remaining.” Finding no ambiguity, the district court

determined that EMI’s rights and obligations under its Representation Agreement with

Whirlpool—including a right to continue collecting royalties from Nortek—expired with the

Nordyne/Nortek License on December 31, 2018. Granting Whirlpool’s motion and denying

EMI’s, the district court entered judgment in favor of Whirlpool on both its complaint and EMI’s

counterclaim. This appealed followed.

II.

We review the district court’s grant of judgment on the pleadings under Rule 12(c) under

the same de novo standard that applies to an order of dismissal under Rule 12(b)(6). Poplar Creek

Dev. Co. v. Chesapeake Appalachia, LLC, 636 F.3d 235, 240 (6th Cir. 2011). A Rule 12(c) motion

must be converted to one for summary judgment if “matters outside the pleadings are presented to

and not excluded by the court.” Clark v. Stone, 998 F.3d 287, 296 (6th Cir. 2021). A court may,

however, properly consider documents that are attached to the pleadings, as well as public records,

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