West Valley KB Venture, LLC v. ILKB LLC

CourtDistrict Court, E.D. New York
DecidedSeptember 13, 2021
Docket2:20-cv-03278
StatusUnknown

This text of West Valley KB Venture, LLC v. ILKB LLC (West Valley KB Venture, LLC v. ILKB LLC) is published on Counsel Stack Legal Research, covering District Court, E.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
West Valley KB Venture, LLC v. ILKB LLC, (E.D.N.Y. 2021).

Opinion

UNITED STATES DISTRICT COURT EASTERN DISTRICT OF NEW YORK -------------------------------------X WEST VALLEY KB VENTURE, LLC,

Plaintiff, MEMORANDUM & ORDER -against- 20-CV-3278(JS)(AYS)

ILKB LLC, MICHAEL PARRELLA, SCOTT FERRARI, and RYAN HEALY,

Defendants. -------------------------------------X APPEARANCES For Plaintiff: W. Michael Garner, Esq. Garner, Ginsburg & Johnsen, P.A. 5030 Broadway, Suite 631 New York, New York 10034

For Defendants ILKB LLC and Michael Parrella: Peter G. Siachos, Esq. Gordon & Rees LLP 18 Columbia Turnpike, Suite 220 Florham Park, New Jersey 07932

For Defendants Scott Ferrari & Ryan Healy: No appearances.

SEYBERT, District Judge:

Plaintiff West Valley KB Venture, LLC (“Plaintiff”) commenced this action against defendants for common law fraud, negligent misrepresentation, and violations of the New York Franchise Sales Act (“NYFSA”), arising out of Plaintiff’s purchase of a franchise from defendant ILKB LLC (“ILKB”). (Am. Compl., ECF No. 16.) Before the Court is defendants ILKB and Michael Parrella’s (“Parrella,” and together with ILKB, the “Moving Defendants”) motion to dismiss the Amended Complaint pursuant to Federal Rules of Civil Procedure 12(b)(6) and 9(b).1 For the reasons set forth below, the motion is GRANTED and leave to file a Second Amended Complaint is GRANTED. BACKGROUND2

Defendant Parrella is the founder and Chief Executive Officer of ILKB, a company that franchises kickboxing studios. (Am. Compl. ¶¶ 1, 5-6, 9.) Dedeuc D’Antonoli (“D’Antonoli”), who knew Parrella and that ILKB was offering franchises, spoke to James Lehrer (“Lehrer”) about jointly purchasing franchises located in Arizona. (Id. ¶ 9.) After Lehrer contacted ILKB in fall 2015, defendant Scott Ferrari (“Ferrari”), an officer of ILKB, made certain representations in a series of emails, including that ILKB “had systems and processes that work wonders,” “all you have to do is plug & play, and have fun,” none of the ILKB locations had closed, ILKB’s owners were “ecstatic, happy and thrilled,” ILKB had “rock solid” systems, and ILKB “handle[s] the heavy lifting of

marketing your locations,” among others. (Id. ¶¶ 7, 9.) On December 16, 2015, Ferrari sent Lehrer a Franchise Disclosure Document (“FDD”), dated March 26, 2015. (Id. ¶ 10.) The FDD was

1 (Mot., ECF No. 26; Defs. Br., ECF No. 26-1; Pl. Opp., ECF No. 27; Defs. Reply, ECF No. 28.)

2 The facts are drawn from the Amended Complaint and are assumed to be true for purposes of this Memorandum and Order. not registered with New York state, as required, and contained several false statements and omissions, including that (1) “[n]o bankruptcy is required to be disclosed in this item,” although Parrella filed a bankruptcy petition in 2008 and Parrella or ILKB’s predecessor company was named in a lawsuit for fraud, violations

of franchise laws, and theft of services; and (2) ILKB had not received rebates from suppliers, when it had in fact received rebates. (Id. ¶¶ 10-11.) The FDD also failed to disclose the number of franchised units that closed between 2014 and 2016. (Id. ¶ 11.) The Amended Complaint continues that ILKB, Parrella, Ferrari, and Ryan Healy (“Healy,” and together with ILKB, Parrella, and Ferrari, the “Defendants”), ILKB’s sales person, made numerous misrepresentations in telephone conversations, and during “Discovery Day” held at ILKB’s offices on January 14, 2016, including, among other things, that: ILKB franchises were “ideal” for absentee ownership; franchises were “breaking even” within one

to two months; renewal rates did not matter; marketing was “figured out” and ILKB had no plans to collect a one percent marketing fee; and, ILKB franchise owners generated gross revenue from merchandise sales alone. (Id. ¶¶ 8, 12.) Based upon the FDD and Defendants’ representations in emails and phone calls, D’Antonoli and Lehrer decided to purchase five territories and executed a franchise agreement for one studio in South Jordan, Utah, through their investment vehicle, KB Fitness Ventures, LLC. (Id. ¶ 14.) Prior to opening the South Jordan location, D’Antonoli and Lehrer relied on Defendants’ representations, recited above, and decided to open a second franchise location. (Id. ¶ 15.)

D’Antonoli and Lehrer formed Plaintiff for that purpose and, around August 2016, informed ILKB of their intention to purchase a second location in West Valley, Utah. (Id.) By that time, ILKB had updated the FDD to include material information regarding events that occurred after March 26, 2015, but did not provide the updated FDD to D’Antonoli or Lehrer. (Id.) Moreover, neither D’Antonoli nor Lehrer knew that ILKB was required to furnish them an updated FDD. (Id. ¶ 17.) ILKB agreed to proceed with the West Valley location, and the parties entered into a de facto agreement via email, that: (1) Plaintiff would use ILKB’s trademarks and, in turn, Plaintiff would pay royalties or franchise fees to ILKB; (2) ILKB approved of the location; and (3) ILKB would handle

“virtually all marketing.” (Id. ¶ 16.) Relying on these representations, Plaintiff invested over $300,000 to obtain, build out, and equip the West Valley studio. (Id. ¶ 17.) From February 2017 to May 2019, it operated the West Valley studio, paid royalties to ILKB, and participated in ILKB’s “Rainmaker point-of-sale system.” (Id.) However, within six months after opening the West Valley studio, Lehrer spoke with ILKB employees, including defendant Healy, regarding the studio’s general lack of performance, including the failure to break even, the need for an owner on premises, and the lack of effective marketing, low member renewal rates and merchandise sales, among other problems. (Id. ¶ 18.) At some point, Lehrer permanently

moved from Arizona to Utah to manage the franchises. (Id. ¶ 20.) ILKB representatives “made excuses” and instructed Plaintiff to follow “ILKB’s ‘plan’ for success.” (Id. ¶ 18.) Plaintiff “rigorously” followed the “plan” until late 2019, when D’Antonoli and Lehrer discovered that ILKB made false representations regarding its franchises. (Id. ¶¶ 18, 20–21.) Those representations include: (1) franchised studios were suitable for absentee ownership; (2) ILKB handled marketing; (3) franchised studios “break even” in weeks or months; (4) there was a market to profitably sell ILKB franchise territories; (5) renewal rates were not important; (6) merchandise would comprise fifteen percent of gross income; (7) member conversion

rates were 70 to 80 percent; and, (8) ILKB would not collect the one percent marketing fee.3 (Id. ¶ 20.) Moreover, as alleged, ILKB, Ferrari, and Parrella knew they had a duty to disclose, but failed to disclose, that Parrella had been discharged from bankruptcy in 2008 and an ILKB affiliate was named in a lawsuit

3 The Court refers to the eight alleged misrepresentations as the “Representations” and each a “Representation.” (Am. Compl. ¶ 20.) for violations of the NYFSA. (Id. ¶ 21.) If Plaintiff knew this information, it would not have agreed to the franchise agreement or built the studio. (Id.) In May 2019, Plaintiff stopped paying royalties to ILKB, removed ILKB’s name from its business, and terminated the de facto franchise agreement. (Id. ¶ 22.)

Consequently, Plaintiff lost at least $450,000. (Id. ¶ 23.) DISCUSSION I. Legal Standard To withstand a motion to dismiss, a complaint must contain factual allegations that “state a claim to relief that is plausible on its face.” Ashcroft v. Iqbal, 556 U.S. 662, 678, (2009) (quoting Bell Atl. Corp. v. Twombly, 550 U.S. 544, 570 (2007)).

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West Valley KB Venture, LLC v. ILKB LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/west-valley-kb-venture-llc-v-ilkb-llc-nyed-2021.