WEB DESIGN AND CONSULTING SERVICES INC v. ARAGON

CourtDistrict Court, D. Maine
DecidedMarch 31, 2025
Docket2:24-cv-00249
StatusUnknown

This text of WEB DESIGN AND CONSULTING SERVICES INC v. ARAGON (WEB DESIGN AND CONSULTING SERVICES INC v. ARAGON) is published on Counsel Stack Legal Research, covering District Court, D. Maine primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
WEB DESIGN AND CONSULTING SERVICES INC v. ARAGON, (D. Me. 2025).

Opinion

UNITED STATES DISTRICT COURT DISTRICT OF MAINE

WEB DESIGN AND CONSULTING ) SERVICES INC. and AD.COM ) INTERACTIVE MEDIA INC., ) ) Plaintiffs ) ) v. ) No. 2:24-cv-00249-KFW ) MICHAEL ARAGON, ) ) Defendant )

ORDER ON MOTION FOR PRELIMINARY INJUNCTION Web Design and Consulting Services Inc. and Ad.com Interactive Media Inc. (AdMedia) (collectively, the “Company”) move for a preliminary injunction that would prevent their former employee Michael Aragon from soliciting any of AdMedia’s current customers as well as its prospective customers with whom he had contact while employed, soliciting any of AdMedia’s employees to leave their jobs, or “using, disclosing, sharing and/or transferring” any of the Company’s confidential information, and require Aragon to return all of the Company’s equipment without modifying it or deleting the data contained therein and to send the Company all the confidential information in his possession before immediately and permanently deleting any copies of it. Amended Motion (ECF No. 10) at 1; Fed. R. Civ. P. 65(a). For the reasons below, the Company’s motion for a preliminary injunction is denied.1

1 Because Aragon has appeared and opposed the Company’s motion, I will treat it as a motion for a preliminary injunction notwithstanding the fact that it was styled as a motion for a preliminary injunction and/or temporary restraining order. See 11A Mary Kay Kane, Federal Practice and Procedure § 2951, Westlaw (database updated June 2024). I. Factual Background

Web Design and AdMedia are California corporations with their principal places of business in Los Angeles, California. See Declaration of Daniel E. Bibi (ECF No. 11) ¶¶ 6-7; Affidavit of Michael Aragon (ECF No. 16-1) ¶ 13. Web Design is AdMedia’s parent company. See Bibi Decl. ¶ 7. “AdMedia is a digital marketing company and advertising network providing advertising services to advertisers, publishers, and consumers . . . across online channels, including industry leading email, domain, social and search networks.” See id. ¶ 5. The Company employed Aragon as its Vice President of Sales from August

2018 to March 2024, during which time he sold AdMedia’s products and services, established and maintained relationships with customers and potential customers, and managed AdMedia’s sales representatives. See id. ¶¶ 10, 15. A “significant part” of Aragon’s work for AdMedia involved traveling to industry tradeshows across the country to meet and develop relationships with prospective customers. Id. ¶ 17. When Aragon was first hired by AdMedia, he worked from its office in Los

Angeles, California, but after the COVID-19 pandemic hit, Aragon began working remotely from his home in Silver Lake, California. See Aragon Aff. ¶¶ 13-14. Then in December 2021, Aragon moved to Maine, where he continued to work remotely for AdMedia and regularly travel to attend out-of-state trade shows. See id. ¶¶ 15-17. Through his role, Aragon had access to the Company’s confidential and proprietary information, including its “entire customer relationship management (CRM) database; accounting information; historical pricing data relating to current and former . . . customers; prospective customer data, patented search technologies . . . ; financial [and accounting] data . . . ; and unique advertising and technology methodologies.” Bibi Decl. ¶ 19. Accessing this information required Aragon to log

into the Company’s password-protected system, which tracked what information he accessed and when, and whether he downloaded it. See id. ¶¶ 20-21. In March 2024, Aragon resigned from AdMedia. See id. ¶ 22. It was later discovered that, prior to his resignation, Aragon had accessed the Company’s CRM database, which contained “customer and prospect names and contact information, sources of customer/lead capture, customer purchase and/or inquiry details, sales

interactions and contracts, accounting information, and historical pricing data, including data for numerous customers entirely unrelated to [him].” Second Declaration of Daniel E. Bibi (ECF No. 25-1) ¶ 12; see also Aragon Aff. ¶¶ 20-24. In April 2024, Aragon began working for Ad.net—one of the Company’s direct competitors—as its Vice President of Sales and Strategic Alliances. See Bibi Decl. ¶¶ 34-35. Soon after, seventeen of the Company’s customers, all of whom had direct contact with Aragon before he resigned, took their business

elsewhere, including Autoweb, one of AdMedia’s major customers, which moved its business to Ad.net. See id. ¶ 38; Second Bibi Decl. ¶ 11. Further, several of the advertisers that Aragon worked with directly while employed by AdMedia began to “drastically reduce” the services they typically purchased. See Bibi Decl. ¶ 37. Two of AdMedia’s employees also joined Aragon at Ad.net. See id. ¶¶ 41-44. Sandy Lechner, who attended trade shows on AdMedia’s behalf like Aragon, departed for Ad.net soon after Aragon resigned. See id. ¶¶ 41-42. Then in July 2024, Paul Shuster, AdMedia’s Vice President of Enterprise Sales, resigned and indicated that, “prior to his departure, he had been discussing his resignation” with Aragon.

Id. ¶ 43. Shuster now works as Ad.net’s Vice President of Sales. See id. ¶ 44. II. Confidentiality and Non-Solicitation Agreement When the Company hired Aragon, it required him to execute a confidentiality and non-solicitation agreement (CNSA) containing several provisions protective of its confidential and customer information. See id. ¶¶ 11-12. The CNSA defines “Customer Information” as “all data pertaining or identifiable to a Company customer

including, without limitation, [(1)] name; address; e-mail address; financial information; preferences; demographic data; marketing data; data about technology; and [(2)] any information that reflects use of or interactions with a Company product or service.” CNSA (ECF No. 11-1) at 1. “Confidential Information” is that which pertains to “the Company’s databases, programs, models, displays and manuals, and the selection, coordination, and arrangement of the contents of such materials, unpublished information concerning research activities and plans, marketing or sales

plans, pricing or pricing strategies, operational techniques, strategic plans, Customer Information . . ., and unpublished financial information . . . .”2 Id. The relevant CNSA provisions are as follows, quoted in pertinent part: 1. Confidentiality; Confidential Information; Customer Information

a. Treatment of Confidential Information. . . . Employee agrees that he/she will hold any and all confidential information in the strictest

2 Because the Company’s “Customer Information” is subsumed in its “Confidential Information,” I will refer to the two collectively as “confidential information” throughout this order. confidence and will use and permit use of Confidential Information solely for the benefit of Company in the course of its business dealings.

b. Customer Information. . . . Customer Information (as defined herein) is and will remain the sole and exclusive property of Company.

c. Treatment of Customer Information. During the terms of this Agreement and thereafter in perpetuity, Employee shall not gather, store, or use any Customer Information in any manner and will not disclose, distribute, sell, share, rent or otherwise transfer any Customer Information to any third party, except as Employee may be expressly and reasonably directed in advance in writing by Company.

d. Return of Confidential and Customer Information.

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WEB DESIGN AND CONSULTING SERVICES INC v. ARAGON, Counsel Stack Legal Research, https://law.counselstack.com/opinion/web-design-and-consulting-services-inc-v-aragon-med-2025.