Watson v. Diet Madison Avenue CA2/2

CourtCalifornia Court of Appeal
DecidedFebruary 11, 2025
DocketB332352
StatusUnpublished

This text of Watson v. Diet Madison Avenue CA2/2 (Watson v. Diet Madison Avenue CA2/2) is published on Counsel Stack Legal Research, covering California Court of Appeal primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Watson v. Diet Madison Avenue CA2/2, (Cal. Ct. App. 2025).

Opinion

Filed 2/11/25 Watson v. Diet Madison Avenue CA2/2 NOT TO BE PUBLISHED IN THE OFFICIAL REPORTS

California Rules of Court, rule 8.1115(a), prohibits courts and parties from citing or relying on opinions not certified for publication or ordered published, except as specified by rule 8.1115(b). This opinion has not been certified for publication or ordered published for purposes of rule 8.1115.

IN THE COURT OF APPEAL OF THE STATE OF CALIFORNIA

SECOND APPELLATE DISTRICT

DIVISION TWO

RALPH M. WATSON, B332352

Plaintiff and Appellant, (Los Angeles County Super. Ct. No. BC707278) v.

DIET MADISON AVENUE et al.,

Defendants and Respondents.

APPEAL from an order of the Superior Court of Los Angeles County, Monica Bachner, Judge. Affirmed. Michael W. Ayotte for Plaintiff and Appellant. Gordon Rees Scully Mansukhani, Matthew G. Kleiner, Andrea K. Williams and Hannah Brown Goehring for Defendants and Respondents. _____________________________ Ralph Watson filed an action for defamation against anonymous actors he contends are responsible for posting defamatory statements on social media accounts, leading his employer to fire him. Watson was unable to learn the identities of the anonymous parties or to convince the trial court that they had made general appearances, and the court eventually dismissed Watson’s complaint for failure to serve defendants within three years. Watson appeals the dismissal order, and we affirm. FACTUAL AND PROCEDURAL BACKGROUND A. The Parties and the Dispute In January of 2018, plaintiff Ralph Watson was the Chief Creative Officer in the Boulder, Colorado office of a large advertising agency and an advertising professional with years of experience handling large national accounts. Defendant Diet Madison Avenue (DMA) is an organization whose purpose is “[e]xposing sexual harassment & discrimination in ad agencies . . . cuz HR won’t.” Beginning in January of 2018, DMA’s Instagram account published a series of posts accusing individuals associated with several advertising agencies of sexually harassing female employees. Although the account was private and could only be accessed by those approved by its administrators, DMA’s posts “were published to over 7500 followers of the account and republished to thousands more by the advertising trade press, who were actively reporting on DMA’s actions at the time.” On January 19, 2018, DMA published a post describing Watson as a “predator” who “targeted and groomed [women] . . . because they were young & just starting out their careers.” On January 25, 2018, Watson’s employer held a “town hall” meeting to

2 “address the toxic social media environment” and “discuss the agency’s point of view and response thereto.” That same day, DMA published an Instagram post referring to the agency’s “townhall” and asking whether, to “support the Me Too campaign,” Watson’s employer would be “letting go of Ralph AKA the unrepenting serial predator.” On February 2, 2018, Watson was fired from his job. Prior to being fired, Watson’s employer had assured him it was not aware of any “credible and/or substantiated claims of any sexual harassment” at the firm. For his part, Watson insists he “never sexually harassed anyone and/or created a hostile work environment” anywhere he worked and that he “has never been disciplined for any type of improper behavior, including sexual harassment and/or for creating a hostile work environment.” B. Watson Filed His Complaint On May 22, 2018, Watson filed a complaint against DMA and fictitiously-named defendants “Jane Doe 1,” “Jane Doe 2,” and Does 3 through 100. The complaint alleged causes of action for defamation, intentional interference with contract, intentional and negligent interference with prospective economic relations. The complaint identified Jane Does 1 and 2 as Los Angeles County residents, both employed in advertising, who are among “the 17 individuals directly behind DMA.” The remaining Doe defendants, including defendant Doe 3, were alleged to be “responsible in some manner” for the occurrences described in Watson’s complaint. C. Watson Attempted to Identify Defendants After filing the complaint, Watson’s counsel sent a copy of the summons and complaint to DMA in a message directed to its website and to its Instagram and Twitter accounts. Apparently

3 in response to those messages, DMA deleted its Instagram and Twitter accounts and wiped their content. When contacted by representatives of the trade and general press, DMA stated it knew about the lawsuit and had retained counsel, and it solicited donations to a legal defense fund. On July 12, 2018, Watson filed an unsuccessful ex parte application for an order deeming DMA to have been served with Watson’s summons and complaint. After the application was denied, Watson’s counsel applied ex parte on July 30, 2018, for an order allowing him to serve business records subpoenas on Facebook, Instagram and Google in order “to ascertain the identities of the anonymous individuals behind DMA,” and for leave to serve DMA by publication pursuant to Code of Civil Procedure section 415.50.1 The court denied the application for publication, but granted Watson leave to serve business records subpoenas directed to DMA’s social media accounts. Watson gave DMA notice of the third-party subpoenas by e- mailing DMA and posting a message on its Instagram account. On August 21, 2018, “Defendant Doe 1”2, appearing specially, made an ex parte application for an order extending her time to oppose Watson’s third-party subpoenas. The court granted the application and extended the return date of the subpoenas from August 31 to September 17, 2018. On September 12, “Defendant Doe 3”, specially appearing for herself and on behalf of DMA, filed a motion to quash Watson’s third-party subpoenas and for a

1 Further references to statutes are to the Code of Civil Procedure unless otherwise stated.

2 We assume specially appearing “Defendant Doe 1” is the same individual named in Watson’s complaint as “Jane Doe 1.”

4 protective order. In support of the motion Doe 3 argued that Watson had not shown grounds to invade her first amendment right to anonymous speech, and that DMA was a “non-existent” or “non-jural entity” that was incapable of being sued or entering a general appearance. Watson opposed defendants’ motions to quash, and moved for an order deeming the motions to quash subpoenas to be a general appearance by Doe 3 and DMA. On February 1, 2019, the court denied defendant’s motion to quash, but issued a protective order limiting the scope of Watson’s subpoenas. The court also denied Watson’s motion to deem the motion to quash a general appearance in the action. The court noted that Watson’s expressed purpose in serving the subpoenas was not to discover evidence going to the merits of his claims, but rather to discover the identities of the Doe defendants so he could serve them. Citing 1880 Corporation v. Superior Court (1962) 57 Cal.2d 840, 843, the trial court held that defendants were entitled to object to Watson’s subpoenas to protect their first amendment rights to anonymous speech, and “should not be penalized for . . . invoking the procedural protections enacted to give parties and non-parties an opportunity to object to unmasking subpoenas like those at issue here.” On February 25, 2019, Watson filed a first amended complaint. The substantive difference from the original complaint is that the amended complaint alleged DMA posted an additional defamatory statement on May 24, 2018, and added a new fourth cause of action for civil conspiracy against the individual defendants.

5 On September 9, 2019,Watson also filed a motion for an order modifying the February 1 protective order.

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Watson v. Diet Madison Avenue CA2/2, Counsel Stack Legal Research, https://law.counselstack.com/opinion/watson-v-diet-madison-avenue-ca22-calctapp-2025.