Watson v. Compagnie Financiere Richemont SA

CourtDistrict Court, S.D. New York
DecidedAugust 25, 2020
Docket1:18-cv-00547
StatusUnknown

This text of Watson v. Compagnie Financiere Richemont SA (Watson v. Compagnie Financiere Richemont SA) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Watson v. Compagnie Financiere Richemont SA, (S.D.N.Y. 2020).

Opinion

UNITED STATES DISTRICT COURT SOUTHERN DISTRICT OF NEW YORK

ALBERT WATSON,

Plaintiff,

- against - ORDER

COMPAGNIE FINANCIÉRE RICHMONT 18 Civ. 547 (PGG) SA, and RICHEMONT NORTH AMERICA INC.,

Defendants.

PAUL G. GARDEPHE, U.S.D.J.:

In this action, Plaintiff Albert Watson brings claims for copyright infringement against Defendants Compagnie Financiére Richemont SA (“CFR”) and Richemont North America Inc. (“RNA”). Plaintiff – a professional photographer – alleges that Defendants used one of his photographs in an advertisement without his permission. Pending before the Court are Plaintiff’s motion to file a second amended complaint (“SAC”) adding Richemont International S.A. (“RI”) as a defendant (Pltf. Mot. Am. (Dkt. No. 67); Proposed SAC (Dkt. No. 68-1), and Defendants’ motion to dismiss the Amended Complaint for failure to state a claim. (Dkt. No. 29) For the reasons stated below, this Court will grant in part and deny in part Plaintiff’s motion to file the proposed SAC, and will grant in part and deny in part Defendants’ motion to dismiss. BACKGROUND I. FACTS1 Plaintiff is a professional photographer who resides in New York. (Proposed SAC (Dkt. No. 68-1) ¶¶ 2, 6) The SAC alleges that he is “one of the world’s most successful

and prolific photographers” and has been named “one of the 20 most influential photographers of all time.” (Id. ¶¶ 6, 9) Defendant CFR is a Swiss company with its principal place of business in Geneva. It is “one of the world’s leading luxury goods groups.” (Id. ¶¶ 3, 19) Defendant RNA is a Delaware corporation with its principal place of business in New York, New York, and is a wholly-owned subsidiary of CFR. (Id. ¶¶ 5, 21) Cartier is one of the luxury good brands owned by Defendants. (Id. ¶¶ 19, 22) RI is a wholly-owned subsidiary of CFR, which licenses the Cartier brand to RI. (Id. ¶¶ 20, 23) RI is “responsible for [worldwide] production and marketing of the Cartier brand,” while RNA is “responsible for the sale and marketing of the Cartier brand in North America.” (Id. ¶¶ 24-25)

This action concerns an image Plaintiff created in 1992 (the “Work”), depicting “a photograph of a celebrity superimposed over a photograph of a leopard.” (Id. ¶ 10) The Work was registered with the United States Copyright Office in 1994. (Id. ¶ 11) Plaintiff owns all rights, title, and interest in the Work. (Id. ¶ 17) The proposed SAC alleges that

1 The following facts are drawn from the proposed SAC and are presumed true for purposes of resolving Plaintiff's motion to amend. See Gary Friedrich Enterprises, LLC v. Marvel Enterprises, Inc., No. 08 Civ. 1533 (BSJ) (JCF), 2011 WL 1142916, at *4 (S.D.N.Y. Mar. 22, 2011); see also Kassner v. 2nd Ave. Delicatessen, Inc., 496 F.3d 229, 237 (2d Cir. 2007). “Because determinations of futility on a motion for leave to amend are subject to the same standards as motions under Rule 12(b)(6), ‘[f]utility is generally adjudicated without resort to any . . . evidence [outside the face of the complaint].’” Gary Friedrich Enterprises, LLC, 2011 WL 1142916, at *4 (quoting Wingate v. Gives, No. 05 Civ. 1872 (LAK) (DF), 2009 WL 424359, at *5 (S.D.N.Y. Feb. 13, 2009)). Plaintiff’s Work is famous and iconic, is a part of Plaintiff’s private collection and has never been used for commercial purposes. Plaintiff has sold single framed and signed versions of Plaintiff’s Work to collectors for as much as $100,000. Plaintiff has received and rejected numerous highly lucrative offers for use of Plaintiff’s Work for advertising campaigns. Plaintiff has consistently rejected any offers for use of Plaintiff’s Work for commercial purposes because such offers would diminish the exclusive nature of his works and thus ultimately destroy the value of Plaintiff’s Work and other works of Plaintiff that are not available for commercial purposes. (Id. ¶¶ 12-15) In August and September of 2016, Defendants sponsored the St. Moritz Arts Masters art festival in St. Moritz, Switzerland. (Id. ¶¶ 27-28) Plaintiff allowed the festival to reproduce the Work, along with his image and name, for display at the festival.2 (Id. ¶¶ 30-31) Defendants inquired about using the Work for a Cartier advertisement, but “[t]hese requests were unambiguously rejected and Defendants were duly informed that Plaintiff’s Work was not available for commercial use at any price.” (Id. ¶ 34) “Plaintiff did not grant permission to anyone to use Plaintiff’s Work or Plaintiff’s name and likeness for any purpose other than the [a]rt [f]estival.” (Id. ¶ 33) “Without receiving any authorization, consent or approval from Plaintiff, Defendants CFR, RI and RNA copied Plaintiff’s Work and reproduced and published Plaintiff’s Work in print advertisements [(the “Advertisement”)] for Defendants.” (Id. ¶ 35) The Advertisement – which featured the Work, Plaintiff’s name and image, and the Cartier logo – appeared on the back cover of Ideabooks magazine “from February 2017 through the summer of 2017.” (Id. ¶¶ 37-39)

2 In connection with the festival, Defendant CFR produced about ten posters of the Work without Plaintiff’s permission. (Id. ¶ 32) “Plaintiff was upset about CFR’s actions, but given the limited quantity and the low resolution of the posters, Plaintiff reluctantly agreed to sign a few posters to be given to attendees as prizes.” (Id.) “Ideabooks is a globally recognized and very prominent publication in [a]rt and [p]hotography,” and “issues bearing the [Advertisement] were circulated throughout the world,” including the United States. (Id. ¶¶ 40, 42) For example, issues containing the Advertisement were circulated and distributed in New York, including through the Rizzoli bookstore in

Manhattan on May 13 and 14, 2017. (Id. ¶¶ 43-44) Moreover, digital copies of Ideabook with the Advertisement were e-mailed to readers in the United States, and were uploaded to the internet and made available for download by readers in the United States. (Id. ¶¶ 45-46) The SAC alleges that Plaintiff demanded that Defendants cease and desist use of the Work, and that Defendants admit that they used the Work without Plaintiff’s permission. (Id. ¶¶ 47-48) II. PROCEDURAL HISTORY The Complaint was filed on January 22, 2018. The Amended Complaint was filed on May 31, 2018, and raises claims for (1) copyright infringement and (2) violation of Sections 50 and 51 of the New York Civil Rights Law. (Dkt. Nos. 1, 23) On September 28, 2018, Defendants CFR and RNA moved to dismiss for failure

to state a claim, while CFR moved to dismiss for lack of personal jurisdiction. (Def. Mot. (Dkt. No. 29)) On September 30, 2019, this Court denied without prejudice CFR’s motion to dismiss for lack of personal jurisdiction, and directed the parties to conduct jurisdictional discovery for thirty days. (Sept. 30, 2019 Order (Dkt. No. 41) at 1)3 As to Defendants’ motion to dismiss for failure to state a claim, this Court requested supplemental briefing regarding the issues of contributory copyright infringement and the New York Civil Rights Law. (Id. at 2)

3 All references to page numbers in this Order are as reflected in this District’s Electronic Case Files (“ECF”) system. The supplemental briefing was fully submitted on November 4, 2019. (Def. MTD Supp. Br. (Dkt. No. 43); Pltf. MTD Supp. Br. (Dkt. No. 46)) On December 9, 2019, the parties submitted a joint letter summarizing the results of jurisdictional discovery. CFR sought to renew its motion to dismiss for lack of personal

jurisdiction. (Dec. 9, 2019 Joint Ltr. (Dkt. No. 61) at 3) In a December 5, 2019 letter, Plaintiff sought leave to file a motion to amend (Pltf. Dec. 5, 2019 Ltr. (Dkt. No. 58)), for which this Court issued a briefing schedule on December 23, 2019. (Dkt. No. 64) DISCUSSION I. LEGAL STANDARDS A. Motion to Amend Standard Under Fed. R. Civ. P.

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