Wankyu Choi v. Mario Badescu Skin Care, Inc.

248 Cal. App. 4th 292, 203 Cal. Rptr. 3d 379, 2016 WL 1754236, 2016 Cal. App. LEXIS 484
California Court of Appeal·Decided June 21, 2016·No. No. B257480·Published

Opinion

Opinion

ALDRICH, J.—

INTRODUCTION

Jae K. Lee and Wankyu Choi sued Mario Badescu Skin Care, Inc., and Mario Badescu for marketing and labeling two face creams without disclosing all of the ingredients. Plaintiffs sought economic damages and equitable relief on behalf of themselves and a nationwide class of face cream purchasers. Before the class was certified, defendants agreed to settle the action. Nine class members, who timely objected, appeal raising numerous contentions. In the unpublished portion of this opinion, we hold that the objectors have not demonstrated error. In the published portion of this opinion, we hold that the one-time publication of the notice of settlement did not violate the Consumers Legal Remedies Act (Civ. Code, § 1750 et seq.; CLRA). Accordingly, we affirm the judgment.

[295] FACTUAL AND PROCEDURAL BACKGROUND

1. The complaint

In December 2012, the Korean Ministry of Food and Drug Safety suspended the sales of defendants’ Healing Cream after testing revealed the product contained two unlabeled corticosteroids, hydrocortisone and triamci-nolone acetonide. The recall advised consumers to cease using the cream and warned that long-term use of steroids could lead to skin atrophy and enlarged capillaries.

Plaintiffs Lee and Choi (together plaintiffs, the named plaintiffs, or class representatives) purchased defendants’ Healing Cream and used it.1 Their attorneys had the purchased creams tested by an independent laboratory and discovered the presence of 2610 pg/g of hydrocortisone and 1899 pg/g of triamcinolone acetonide. The named plaintiffs filed this consumer class action against defendants on behalf of all persons residing in the United States who purchased defendants’ Healing Cream.

The operative complaint alleged that defendants represented through marketing, advertising, labeling, and other forms of promotion, that the Healing Cream prevented acne scars and speeded up the healing process for irritated or acne-erupted skin,2 but “failed to disclose that [defendants’] Healing Cream products contain levels of Hydrocortisone and Triamcinolone Ac-etonide, which are steroid substances with serious side effects. [¶] . . . [¶] Triamcinolone is a synthetic corticosteroid used to treat various skin conditions. . . . Triamcinolone Acetonide ... is a DOCTOR’S PRESCRIPTION ONLY medicated cream . . . .” The complaint alleged that the class overpaid for the product because its value was diminished at the time it was sold to consumers. Had the class members been aware that the cream contained hydrocortisone and triamcinolone acetonide, they would not have purchased the product, would have paid less for it, or would have purchased another competing product.

The complaint asserted causes of action for violation of the CLRA; fraudulent concealment; false advertising in violation of Business and Professions Code section 17500, all of which violated Business and Professions Code section 17200; breach of express and implied warranties; [296] and false and misleading advertisement in violation of the Magnuson-Moss Warranty—Federal Trade Commission Improvement Act (15 U.S.C. § 2301 et seq.). Plaintiffs sought an order certifying a nationwide class and a California subclass, and sought injunctive relief, restitution, monetary damages, punitive damages, and attorney fees. Defendants stopped selling the creams after the complaint was filed.

[[2. The litigation]]*

3. The settlement

The parties underwent mediation and conducted settlement discussions that continued after mediation. The parties reached a settlement of the action on behalf of the class (the settlement agreement). On November 20, 2013, they moved the trial court for preliminary certification of the class and approval of the stipulation of settlement.

[[a., b.]]*

4. The notification

The trial court provisionally certified the class for settlement purposes and preliminarily approved the settlement. The court modified the proposed notice methodology to require that e-mail notices include hyperlinks to the long form notice and the claim form. The court approved appointment of the settlement administrator agreed to by the parties, and ordered that notice of pendency and settlement be given to the proposed class according to the agreement.

After notice as approved by the trial court was sent, the named plaintiffs moved for final approval of the class settlement. Plaintiffs’ attorney declared that based on available information, approximately 36,954 class members purchased about 65,495 units of the creams through defendants’ website or at their New York spa during the class period, indicating a purchasing pattern under which each member bought 1.8 units of the cream. The settlement administrator received from defendants the names and addresses or e-mails for class members who purchased products through defendants’ website or at [297] their spa. After culling duplicates, the settlement administrator identified 33,331 valid e-mail addresses to which it sent summary notices, and 3,623 valid street addresses to which it sent long form notices, pursuant to the trial court’s preliminary approval order. The settlement administrator sent 32,092 reminder notices in March 2014. After tracking 248 addressees whose mail was undeliverable, the administrator sent new notices by April 2014. The administrator established a post-office box address and a website to answer questions and provide additional information about the settlement.

In addition to the website and spa sales, another approximately 91,000 units of the creams were shipped by defendants to retailers around the country. On January 26, 2014, the settlement administrator published the summary notice in Parade Magazine, which has a circulation of more than 32 million and is distributed to 600 newspapers nationwide. The administrator also activated a toll-free telephone number.

As of April 29, 2014, two months after the deadline for opting out of the class, the parties estimated the class size to be around 86,000 members of which 42 requested exclusion, nine filed objections to the settlement, and two others objected but filed nothing with the court. All but three objectors are parties to this appeal.3

Of the 11,942 submitted claim forms, the settlement administrator determined that 11,620 were valid. This yielded a claim rate of nearly 14 percent, or almost three times the typical consumer class action claim-rate of 5 percent, according to the parties. The total estimated value of the claims was $895,365. Coupled with the costs charged by the settlement administrator and attorney fees, the total economic value of the settlement, plaintiffs asserted, was $2,413,338.40.

5. The objections

Two groups filed objections to the preliminary approval of the class and of the settlement agreement.

[[a. The Restaino Objectors]]*

Free access — add to your briefcase to read the full text and ask questions with AI

Wankyu Choi v. Mario Badescu Skin Care, Inc., 248 Cal. App. 4th 292, 203 Cal. Rptr. 3d 379, 2016 WL 1754236, 2016 Cal. App. LEXIS 484 (Cal. Ct. App. 2016).

248 Cal. App. 4th 292 (Wankyu Choi v. Mario Badescu Skin Care, Inc.) — published by Counsel Stack Legal Research, free access to 12M+ legal documents.

Related

Rebney v. Wells Fargo Bank
220 Cal. App. 3d 1117 (California Court of Appeal, 1990)
Gainey v. Occidental Land Research
186 Cal. App. 3d 1051 (California Court of Appeal, 1986)
California Insurance Guarantee Ass'n v. Workers' Compensation Appeals Board
12 Cal. Rptr. 3d 12 (California Court of Appeal, 2004)
Cellphone Termination Fee Cases
186 Cal. App. 4th 1380 (California Court of Appeal, 2010)
Powerhouse Motorsports Group, Inc. v. Yamaha Motor Corp., USA
221 Cal. App. 4th 867 (California Court of Appeal, 2013)
7-Eleven Owners For Fair Franchising v. Southland Corp.
85 Cal. App. 4th 1135 (California Court of Appeal, 2000)