Walker v. U-Haul

CourtCourt of Appeals of Arizona
DecidedFebruary 15, 2018
Docket1 CA-CV 16-0366
StatusUnpublished

This text of Walker v. U-Haul (Walker v. U-Haul) is published on Counsel Stack Legal Research, covering Court of Appeals of Arizona primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Walker v. U-Haul, (Ark. Ct. App. 2018).

Opinion

NOTICE: NOT FOR OFFICIAL PUBLICATION. UNDER ARIZONA RULE OF THE SUPREME COURT 111(c), THIS DECISION IS NOT PRECEDENTIAL AND MAY BE CITED ONLY AS AUTHORIZED BY RULE.

IN THE ARIZONA COURT OF APPEALS DIVISION ONE

SUSAN WALKER, et al., Plaintiffs/Appellants,

v.

U-HAUL INTERNATIONAL INC, et al., Defendants/Appellees.

No. 1 CA-CV 16-0366 FILED 2-15-2018

Appeal from the Superior Court in Maricopa County No. CV2012-005444 No. CV2013-005508 (Consolidated) The Honorable Christopher T. Whitten, Judge

AFFIRMED

COUNSEL

McFadden, Ticen & Beam PLC, Chandler By Garrick A. McFadden, Paul D. Ticen, Henry H. Beam Co-Counsel for Plaintiffs/Appellants Ahwatukee Legal Office, P.C., Phoenix David L. Abney Co-Counsel for Plaintiffs/Appellants

The Ward Firm, Sacramento, CA By Justin L. Ward Co-Counsel for Plaintiffs/Appellants appearing Pro Hac Vice

Snell & Wilmer L.L.P., Phoenix By Patrick X. Fowler, Nicole E. Sornsin, Kelly A. Kszywienski Counsel for Defendants/Appellees

MEMORANDUM DECISION

Judge Randall M. Howe delivered the decision of the Court, in which Judge Kent E. Cattani joined. Presiding Judge James P. Beene specially concurred.

H O W E, Judge:

¶1 Susan Walker, doing business as Diamondback Movers, and 13 other moving-related service companies (collectively the “service providers”) appeal the trial court’s grant of summary judgment in favor of Defendants eMove, Inc., and U-Haul (collectively “U-Haul”). For the following reasons, we affirm.

FACTS AND PROCEDURAL HISTORY

¶2 Starting in 2002, U-Haul, through its subsidiary eMove, created a website that it called the Moving Help Marketplace (the “Marketplace”), which allowed moving-related companies to advertise their services in exchange for a fee. The service providers gave information to eMove to advertise on the Marketplace, including rate information, services offered, policies, and procedures. Without the service providers’ knowledge or express permission, however, U-Haul used the service providers’ information to create profiles for advertising on third-party websites. Although these advertisements used the service providers’ trade names and addresses, they used phone numbers that led to U-Haul’s call center. These advertisements also included hyperlinks to U-Haul’s web pages, www.movinghelp.com and www.uhaul.com. After each plaintiff’s participation in the Marketplace was terminated at various times, U-Haul

2 WALKER, et al. v. U-HAUL, et al. Decision of the Court

continued to leave the hyperlinks and phone numbers active on the third- party websites.

¶3 After learning of this practice, some of the service providers used the phone numbers provided on the advertisements to call the U-Haul call center to see if the employees were representing themselves to potential consumers as the service providers. The call center employees identified themselves as “Moving Help” and not as any of the service providers. Additionally, when asked if they represented the service providers, the employees stated that they did not.

¶4 Walker sued U-Haul alleging that it had misappropriated her trademark, which allowed U-Haul to illegally obtain business using Diamondback Movers’ trade name. She claimed this action violated A.R.S. § 44–7202 (2014),1 which prohibits using the internet to induce someone to provide identifying information by misrepresenting that the information is for an on-line business that has not authorized the solicitation. The other moving-related service companies filed a separate lawsuit against U-Haul, also alleging that U-Haul had violated § 44–7202. The court consolidated the cases, combining the claims of all 14 plaintiffs against U-Haul.

¶5 U-Haul moved for summary judgment on all claims, arguing that § 44–7202 was inapplicable because it was designed to prohibit “phishing,” which is the impersonation of an online business or financial institution for the purpose of stealing a victim’s personal identifiable or financial information. The trial court granted U-Haul’s motion, finding § 44–7202 inapplicable because the third-party web pages (on which the service providers’ names were used) did not solicit, request, or induce another person to provide identifying information. The trial court noted that on the website that requested identifying information, U-Haul did not refer to the service providers, and thus did not violate § 44–7202. The court reasoned that “[w]hile misrepresenting yourself as a different company without their permission may be a basis for civil, or even criminal action, that misrepresentation alone does not result in a violation of [§ 44–7202].” After concluding that U-Haul’s conduct did not violate § 44–7202, the trial court noted that its conclusion was consistent with the statute’s legislative history, which evidenced an intent to criminalize phishing. The service providers timely appealed.

1 This statute was amended in 2015. See H.B. 2413, 52d Leg., 1st Reg Sess. (Ariz. 2015). However, the amendment was not made retroactive, and therefore, the 2014 statute applies in this case.

3 WALKER, et al. v. U-HAUL, et al. Decision of the Court

DISCUSSION

¶6 The service providers argue that summary judgment was inappropriate because whether U-Haul violated § 44–7202 was a disputed issue of fact. Entry of summary judgment is proper “if the moving party shows that there is no genuine dispute as to any material fact and the moving party is entitled to judgment as a matter of law.” Ariz. R. Civ. P. 56(a). We determine de novo whether any genuine issue of material fact exists and whether the trial court erred in applying the law. Sign Here Petitions LLC v. Chavez, 243 Ariz. 99, 104 ¶ 13 (App. 2017). We construe the evidence and reasonable inferences in the light most favorable to the non- moving party. Sanders v. Alger, 242 Ariz. 246, 248 ¶ 2 (2017).

¶7 Issues of statutory construction and interpretation are reviewed de novo. Green Cross Med., Inc. v. Gally, 242 Ariz. 293, 295 ¶ 5 (App. 2017). The Court’s primary goal in interpreting statutes is to effectuate the legislature’s intent. Stambaugh v. Killian, 242 Ariz. 508, 509 ¶ 7 (2017). A statute’s language is the most reliable indicator of its meaning. See Sempre Ltd. P’ship v. Maricopa Cty., 225 Ariz. 106, 108 ¶ 5 (App. 2010). When the plain text of a statute is clear and unambiguous the court need not resort to secondary methods of statutory interpretation to determine the legislative intent because its intent is readily discernable from the face of the statute. State v. Christian, 205 Ariz. 64, 66 ¶ 6 (2003).

¶8 The relevant statute here, section 44–7202, states:

A person shall not by means of a web page or electronic mail message or otherwise using the internet solicit, request or take any action to induce another person to provide identifying information by representing that the person, either directly or by implication, is an on-line business without the authority or approval of the on-line business.

Section 44–7202’s language is clear and unambiguous.2 This statute prohibits a person from (1) using a web page, email, or the internet (2) to

2 The service providers claim that the trial court improperly considered the statute’s legislative history in ruling that U-Haul’s conduct did not violate the statute. The service providers argue that the trial court should not have consulted the legislative history because the statute was unambiguous. We agree that the statute was unambiguous, but we disagree with their assertion that the trial court examined the legislative history to

4 WALKER, et al. v. U-HAUL, et al. Decision of the Court

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Walker v. U-Haul, Counsel Stack Legal Research, https://law.counselstack.com/opinion/walker-v-u-haul-arizctapp-2018.