Vulcan Golf, LLC v. Google Inc.

726 F. Supp. 2d 911, 97 U.S.P.Q. 2d (BNA) 1071, 2010 U.S. Dist. LEXIS 56786, 2010 WL 2363620
CourtDistrict Court, N.D. Illinois
DecidedJune 9, 2010
Docket07 C 3371
StatusPublished
Cited by7 cases

This text of 726 F. Supp. 2d 911 (Vulcan Golf, LLC v. Google Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. Illinois primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Vulcan Golf, LLC v. Google Inc., 726 F. Supp. 2d 911, 97 U.S.P.Q. 2d (BNA) 1071, 2010 U.S. Dist. LEXIS 56786, 2010 WL 2363620 (N.D. Ill. 2010).

Opinion

MEMORANDUM AND ORDER

BLANCHE M. MANNING, District Judge.

Plaintiffs Vulcan Golf, LLC, John B. Sanfílippo & Son, Inc. (“JBSS”), Blitz Realty Group, Inc., and, Vincent E. “Bo” Jackson, have sued Google (the other defendants have been dismissed pursuant to settlement agreements) alleging that it engaged in a wide-ranging scheme whereby it receives “billions of dollars in ill-gotten advertising and marketing revenue” by knowingly and intentionally registering, licensing and monetizing purportedly deceptive domain names at the expense of the plaintiff-mark owners. The plaintiffs alleged numerous claims based on these general allegations and the court dismissed some of the claims after two motions to dismiss. In addition, the court has denied the plaintiffs’ motion for class certification.

Defendant Google has filed a motion asserting that it is entitled to judgment on the Anticybersquatting Consumer Protection Act (“ACPA”) count. For the reasons stated below, the motion is denied.

I. Facts

The court assumes familiarity with the facts of this case based on its prior orders, but will provide a brief overview. The plaintiffs’ cybersquatting count as it now stands focuses on Google’s advertising product AdSense for Domains (“AFD”). According to Google, the AFD product “is designed to provide relevant search results and advertisements to website owners, who typically display those results on. websites that have been registered but not yet developed.” Google’s Memorandum in Support of Summary Judgment, Dkt. # 287, at 3. A simplified description of the AFP product follows. Historically, when one typed into a search engine a web address or a domain name that did not have a developed website associated with it, the user would generally see an error message or simply a placeholder page indicating that the site was “under, construction.” However, for participants in the AFD program, Google will generate search results, advertising (known at Google as “Sponsored Links”), related searches and common search terms for display on the undeveloped webpage which are relevant to the web address entered by the user. Google sends back this “content” to the AFD partner 1 , which plugs it into the webpage and presents it to the user who is conducting the search. According to Google, this all occurs in less than a second millions of times a day. If the user clicks on an advertisement (ie., Sponsored Link) for that webpage, the advertiser is billed a few cents which Google and the AFD partner share.

*914 The plaintiffs contend that certain individuals or companies intentionally register or license domain names that are the same as or substantially and confusingly similar to the plaintiffs’ distinctive trade names or marks. If the user types in the confusingly similar domain name into the web browser, the user is faced with a webpage (created using the AFP program) with search results and advertisements for companies that offer products and services similar to those of the domain name that was entered but which are not actually offered by the company that the user may have been looking for. For example, the Third Amended Complaint (“TAC”) alleges that an entity might register the domain name “wwwVuleanGolf.com.” TAC ¶ 26. This domain name is obviously very similar to the domain name “www.VulcanGolf. com,” which is registered to and has been used by plaintiff Vulcan since May 1997.

According to the plaintiffs’ theory, the registrant of “wwwVulcanGolf.com” intentionally registered this domain name without the period after the “www” expecting that a certain number of internet users will mistype the name and land on another “deceptive” webpage that the registrant or parking company has created with the assistance of the AFD product. This webpage will contain links and advertisements to other websites that offer products or services similar to those offered by Vulcan Golf, LLC but are not Vulcan Golf products. Thus, while the user may have initially been seeking out products specifically offered by Vulcan Golf, the simple misstep in typing could divert the user to look at and buy products offered by a competitor of Vulcan Golf. Google and the AFD partner profit if the internet user clicks on the advertising that is placed on the “deceptive” webpage that has been created using the AFD program. Accordingly, the plaintiffs’ allege that Google and the AFD partner profit from the misuse of the plaintiffs’ trademarks.

II. Summary Judgment Standard

Summary judgment is proper when the “pleadings, depositions, answers to interrogatories, and admissions on file, together with the affidavits, if any, show that there is no genuine issue of any material fact.” Fed.R.Civ.P. 56(c); Celotex Corp. v. Catrett, 477 U.S. 317, 322, 106 S.Ct. 2548, 91 L.Ed.2d 265 (1986). The party opposing the summary judgment motion “may not rest upon the mere allegations or denials of the adverse party’s pleading”; rather, it must respond with “specific facts showing that there is a genuine issue for trial.” Fed.R.Civ.P. 56(e). “The evidence of the non-movant is to be believed, and all justifiable inferences are to be drawn in his favor.” Valenti v. Qualex, Inc., 970 F.2d 363, 365 (7th Cir.1992).

III. Google’s Objections to the Plaintiffs Exhibits

Google objects on various grounds, including hearsay and lack of authentication, to the exhibits which the plaintiffs have attached to their responses to Google’s statement of undisputed facts. The plaintiffs’ exhibits A through E appear to be printouts of webpages while the remaining exhibits appear to documents produced by Google to the plaintiffs during discovery.

As to the webpages, the court has not considered these in deciding the instant motion and thus need not resolve any objections related to these documents.

As to the documents that were apparently produced by Google, these also are not supported by affidavit. Generally, “ ‘[t]o be admissible [on summary judgment], documents must be authenticated by and attached to an affidavit that meets the requirements of Rule 56(e) and the affiant must be a person through whom *915 the exhibits could be admitted into evidence.’ ” Article II Gun Shop, Inc. v. Gonzales, 441 F.3d 492, 496 (7th Cir.2006) (citation omitted). However, as noted by the Seventh Circuit, “[authentication relates only to whether the documents originated from [their purported source]; it is not synonymous to vouching for the accuracy of the information contained in those records.” U.S. v. Brown, 688 F.2d 1112, 1116 (7th Cir.1982).

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726 F. Supp. 2d 911, 97 U.S.P.Q. 2d (BNA) 1071, 2010 U.S. Dist. LEXIS 56786, 2010 WL 2363620, Counsel Stack Legal Research, https://law.counselstack.com/opinion/vulcan-golf-llc-v-google-inc-ilnd-2010.