Vuagniaux v. Department of Professional Regulation

Procedural entryThis page is a short order in Vuagniaux v. Department of Professional Regulation. Read the opinion of the Court — 208 Ill. 2d 173
Illinois Supreme Court·Decided November 20, 2003·No. 94073 Rel·Published

Opinion

Docket No. 94073–Agenda 8–May 2003.

THAD VUAGNIAUX, Appellee, v. THE DEPARTMENT OF PROFESSIONAL REGULATION et al. , Appellants.

Opinion filed November 20, 2003.

JUSTICE RARICK delivered the opinion of the court:

Dr. Thad Vuagniaux, a licensed chiropractic physician, was reprimanded by the Department of Professional Regulation (the Department) and fined the sum of $2,500 for violating the advertising provisions set forth in section 26 of the Medical Practice Act of 1987 (225 ILCS 60/26 (West 1998)). On administrative review of the Department’s decision, the circuit court of Madison County reversed. In so doing, it found various sections of the Medical Practice Act, including section 26’s advertising restrictions, to be unconstitutional and void. The Department appealed. Because the circuit court’s judgment held statutes of the State of Illinois to be invalid, the appeal was taken directly to our court. 134 Ill. 2d R. 302(a). For the reasons that follow, we affirm in part, reverse in part and remand for further proceedings.

Although the record in this case is voluminous, the facts necessary to the disposition are straightforward. Thad Vuagniaux graduated from Logan Chiropractic College in 1993 and was licensed as a chiropractor by the State of Illinois in 1994. At all relevant times, Vuagniaux has maintained a practice in Madison County, Illinois, located in the St. Louis, Missouri, metropolitan area.

Two years after receiving his license, Vuagniaux published a series of advertisements for his practice in the St. Louis Post-Dispatch. The advertisements, which ran throughout 1996, appeared in editions of the paper circulated in Illinois. Each ad addressed a different ailment. The ailments discussed were migraine headaches, asthma, fibromylagia, carpal tunnel syndrome, Crohn’s Disease/irritable bowel syndrome, learning disorders, “TMJ Dysfunction,” whiplash and vertebral subluxations, and Meniere’s Disease/vertigo.

Vuagniaux’s ads described the causes and symptoms of the foregoing conditions and linked each of them to interference with the brain stem. The ads stated that a procedure termed “Specific Chiropractic” corrects or removes interference to the brain stem, enabling sufferers to recover normal function and achieve their “fullest health potential without the use of drugs or surgery.”

Vuagniaux’s ads publicized that he employed “Specific Chiropractic” in his practice. In fact, the first two ads represented that he was one of only two “Certified Brain Stem Specialists” in the St. Louis metropolitan area. Those ads included, under his photo, the notation that he is a “Kale Certified Brain Stem Specialist” and an officer of the “Kale International Research Council.” Vuagniaux’s third ad deleted the references to his being certified or a specialist and indicated simply that he was one of only two “Specific Chiropractors” in the St. Louis area. The same claim appeared in the fourth ad, but was deleted from the fifth and all subsequent ads.

Publication of Vuagniaux’s ads elicited complaints from other chiropractors. After investigating the matter, the Department initiated disciplinary proceedings against Vuagniaux pursuant to section 22 of the Medical Practice Act of 1987 (225 ILCS 60/22 (West 1998)). The Department’s complaint, which contained three counts, asked that Vuagniaux’s license be suspended, revoked, or otherwise disciplined on the grounds that his ads violated the provisions of the Medical Practice Act governing advertising.

Advertising by persons licensed under the Medical Malpractice Act is subject to section 26 of the statute (225 ILCS 60/26 (West 1998)). Section 26 permits licensees to advertise the availability of their professional services in the public media or on the premises where the services are rendered. The statute provides, however, that any such advertising is limited to certain types of information. Information that may be published under the statute includes the licensee’s “name, title, office hours, address and telephone number” (225 ILCS 60/26(a) (West 1998)); his “usual and customary fees for routine professional services” (225 ILCS 60/26(c) (West 1998)); his “areas of specialization, including appropriate board certification or limitation of professional practice” (225 ILCS 60/26(b) (West 1998)); announcement of the “opening of, change of, absence from, or return to business” (225 ILCS 60/26(d) (West 1998)); announcement of changes in professional licensed staff (225 ILCS 60/26(e) (West 1998)); and issuance of business or appointment cards (225 ILCS 60/26(f) (West 1998)).

Counts I and III of the Department’s complaint both charged violations of the foregoing provisions. Count III made a general allegation that Vuagniaux’s ads all contravened the Medical Practice Act because they are “not limited in the information provided to the information permitted in [section 26].” Count I focused specifically on the ads representing Vuagniaux as a “Certified Brain Stem Specialist” and a “Kale Certified Brain Stem Specialist.” According to the Department, those ads violated the Act because the specialties identified in the ad were not legitimate. In the words of the complaint, “[t]here is no appropriate board certification as a Certified Brain Stem Specialist or a Kale Certified Brain Stem Specialist in Chiropractic medicine.”

In addition to limiting the types of information a licensee may include in his advertising, section 26 of the Medical Practice Act also forbids a licensee from using statements in his advertising that contain “false, fraudulent, deceptive or misleading material or *** statements which play upon the vanity or fears of the public.” 225 ILCS 60/26 (West 1998). Count II of the Department’s complaint was premised on that prohibition. It alleged that Vuagniaux’s claims that chiropractic treatment of the brain stem will treat asthma, Meniere’s disease, learning disorders and the other conditions mentioned in the various ads “are deceptive or misleading and play upon the fears of the public.”

After the Department served Vuagniaux with its administrative complaint, Vuagniaux sought declaratory and injunctive relief from the circuit court of Madison County to prevent the disciplinary proceedings against him from going forward. Vuagniaux’s complaint, as amended, raised a variety of issues regarding the fairness and constitutionality of the process by which chiropractors in Illinois are subject to discipline and the standards by which their conduct is judged.

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