Vizcarra v. Unilever United States, Inc.

CourtDistrict Court, N.D. California
DecidedJuly 16, 2020
Docket4:20-cv-02777
StatusUnknown

This text of Vizcarra v. Unilever United States, Inc. (Vizcarra v. Unilever United States, Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Vizcarra v. Unilever United States, Inc., (N.D. Cal. 2020).

Opinion

1 2 3 UNITED STATES DISTRICT COURT 4 NORTHERN DISTRICT OF CALIFORNIA 5 6 LISA VIZCARRA, CASE NO. 4:20-cv-02777-YGR

7 Plaintiff, ORDER DENYING MOTION TO DISMISS AND GRANTING MOTION TO FILE A STATEMENT 8 vs. OF RECENT DECISION 9 UNILEVER UNITED STATES, INC., Re: Dkt. Nos. 7, 20 10 Defendant. 11

12 13 Plaintiff Lisa Vizcarra brings this putative class action against defendant Unilever United 14 States, Inc. (“Unilever”) for claims arising out of Unilever’s labeling and marketing of Breyers 15 Natural Vanilla Ice Cream as containing vanilla flavor derived exclusively from the vanilla plant. 16 Vizcarra alleges that the labeling and marketing for this product is false and misleading because 17 laboratory testing of the ice cream revealed that its vanilla flavor primarily is derived from 18 substances other than the vanilla plant. 19 Pending before the Court is Unilever’s motion under Federal Rules of Civil Procedure 20 12(b)(6) and 12(b)(1) to dismiss Vizcarra’s claim for damages under the Consumer Legal 21 Remedies Act (“CLRA”), her claim under the unlawful prong of California’s Unfair Competition 22 Law (“UCL”), and her request for injunctive relief. Also pending is Unilever’s motion to file a 23 statement of recent decision. Having carefully considered the pleadings and the parties’ briefs, 24 and for the reasons set forth below, the Court GRANTS the motion to file a statement of recent 25 decision and DENIES the motion to dismiss. 26 I. BACKGROUND 27 Unilever sells Breyers Natural Vanilla Ice Cream in cartons that state “natural vanilla” on 1 Docket. No. 1. The front of the carton depicts two vanilla beans and vanilla flowers and a scoop 2 of the ice cream with noticeable vanilla-bean specks. Id. Vizcarra alleges that she interpreted this 3 labeling and marketing as indicative that the ice cream’s vanilla flavor is derived from the vanilla 4 plant and that she relied on this labeling and marketing when purchasing the ice cream. Id. The 5 ice cream’s ingredient list states that the ice cream contains “natural flavor,” which Vizcarra 6 alleges could be interpreted by a reasonable consumer as consistent with the ice cream’s vanilla 7 flavor being derived from the vanilla plant. Id. ¶¶ 37, 46-47, 62. 8 Laboratory testing performed on Breyers Natural Vanilla Ice Cream revealed that most of 9 its vanilla flavor is derived from sources that are not the vanilla plant. Id. ¶ 29. Vizcarra alleges 10 that the labeling used for Breyers Natural Vanilla Ice Cream does not comply with applicable 11 food-labeling regulations, which require that the ice cream be labeled as “artificially flavored 12 vanilla” in light of the near-absence of vanilla flavor in the ice cream that is actually derived from 13 the vanilla plant. Id. ¶¶ 26, 43. 14 Vizcarra alleges that she would not have purchased or paid more for Breyers Natural 15 Vanilla Ice Cream had she realized that much, if not all, of its vanilla flavor comes from non- 16 vanilla-plant sources. Id. ¶ 7. Vizcarra would purchase Breyers Natural Vanilla Ice Cream again 17 in the future if the product reflected its labeling and marketing. Id. ¶ 12. 18 In the complaint, Vizcarra asserts the following claims on her own behalf and on behalf of 19 a proposed class of consumers in California who purchased Breyers Natural Vanilla Ice Cream for 20 personal use from April 21, 2016, to the present: (1) claims under the unlawful, unfair, and 21 fraudulent prongs of the UCL, Cal. Bus. & Prof. Code § 17200 et seq.; (2) a claim for false and 22 misleading advertising in violation of California’s False Advertising Law (“FAL”), Cal. Bus. & 23 Prof. Code § 17500 et seq.; and (3) a claim for violations of the CLRA, Cal. Civ. Code § 1750 et 24 seq. Vizcarra seeks damages, restitution, and an injunction to stop Unilever’s allegedly false and 25 misleading marketing practices with respect to Breyers Natural Vanilla Ice Cream, among other 26 remedies. 27 // 1 II. LEGAL STANDARD 2 A. Motion to dismiss under Rule 12(b)(6) 3 Under Federal Rule of Civil Procedure 12(b)(6), an action may be dismissed for “failure to 4 state a claim upon which relief can be granted.” Dismissal is appropriate where the complaint 5 lacks a cognizable legal theory or sufficient facts to support a cognizable legal theory. Balistreri 6 v. Pacifica Police Dep’t, 901 F.2d 696, 699 (9th Cir. 1990). The complaint must allege “more 7 than labels and conclusions, and a formulaic recitation of the elements of a cause of action will not 8 do.” Bell Atl. Corp. v. Twombly, 550 U.S. 544, 555 (2007). When considering a motion to 9 dismiss, a court must accept all material allegations in the complaint as true and construe them in 10 the light most favorable to plaintiff. NL Indus., Inc. v. Kaplan, 792 F.2d 896, 898 (9th Cir. 1986). 11 B. Motion to dismiss under Rule 12(b)(1) 12 Under Rule 12(b)(1), a defendant may challenge the plaintiff’s jurisdictional allegations in 13 one of two ways. A “facial” attack accepts the truth of the plaintiff’s allegations but asserts that 14 they “are insufficient on their face to invoke federal jurisdiction.” Safe Air for Everyone v. Meyer, 15 373 F.3d 1035, 1039 (9th Cir. 2004). The district court resolves a facial attack as it would a 16 motion to dismiss under Rule 12(b)(6), namely by determining whether the allegations are 17 sufficient to invoke the court’s jurisdiction while accepting the plaintiff’s allegations as true and 18 drawing all reasonable inferences in the plaintiff’s favor. Pride v. Correa, 719 F.3d 1130, 1133 19 (9th Cir. 2013). 20 A “factual” attack, by contrast, contests the truth of the plaintiff’s factual allegations, 21 usually by introducing evidence outside the pleadings. Safe Air for Everyone, 373 F.3d at 1039. 22 “When the defendant raises a factual attack, the plaintiff must support her jurisdictional allegations 23 with ‘competent proof’ . . . under the same evidentiary standard that governs in the summary 24 judgment context.” Leite v. Crane Co., 749 F.3d 1117, 1122 (9th Cir. 2014) (citations omitted). 25 “The plaintiff bears the burden of proving by a preponderance of the evidence that each of the 26 requirements for subject-matter jurisdiction has been met.” Id. (citation omitted). “[I]f the 27 existence of jurisdiction turns on disputed factual issues, the district court may resolve those 1 federal court’s] limited jurisdiction[.]” Kokkonen v. Guardian Life Ins. Co. of America, 511 U.S. 2 375, 377 (1994) (citation omitted). 3 III.

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Vizcarra v. Unilever United States, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/vizcarra-v-unilever-united-states-inc-cand-2020.