Vitamins Online v. Heartwise

CourtDistrict Court, D. Utah
DecidedJune 24, 2020
Docket2:13-cv-00982
StatusUnknown

This text of Vitamins Online v. Heartwise (Vitamins Online v. Heartwise) is published on Counsel Stack Legal Research, covering District Court, D. Utah primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Vitamins Online v. Heartwise, (D. Utah 2020).

Opinion

IN THE UNITED STATES DISTRICT COURT

FOR THE DISTRICT OF UTAH

VITAMINS ONLINE, INC., a Delaware corporation, MEMORANDUM DECISION Plaintiff, AND ORDER v. Civil Case No. 2:13-cv-00982-DAK HEARTWISE, INC., an Oregon corporation d/b/a NATUREWISE, Judge Dale A. Kimball

Defendant.

This matter is before the court on Defendant HeartWise, Inc.’s Motion in Limine No. 1 to Preclude Mr. Stan Smith from Offering Testimony Outside the Scope of His Expert Report per FRCP 26(a)(2) [ECF No. 483]; Motion in Limine No. 2 to Exclude Late Produced Documents [ECF No. 484]; Motion in Limine No. 3 to Preclude Norman Howe from Offering Testimony Outside the Scope of His Expert Report and Other Testimony [ECF No. 485]; Motion in Limine No. 4 to Exclude Testimony Regarding Injury from Mr. Michael Belch [ECF No. 486]; Motion in Limine No. 5 to Preclude Mr. Tommy Noonan and Dr. Julian McAuley from Offering Testimony Outside the Scope of Their Expert Report per FRCP 26(a)(2) [ECF No. 487]; and the parties’ objections to pre-trial disclosures, including deposition designations and trial exhibits. On June 17, 2020, the court telephonically held oral argument on Defendant’s motions in limine. Defendant was represented by Joseph R. Trojan, and Plaintiff was represented by James E. Magleby, Geoffrey Kris Biehn, Edgar R. Cataxinos, and Yevgen Kovalov. The court took the motions in limine under advisement. The court considered carefully the memoranda and other materials submitted by the parties, as well as the law and facts relating to the motions. Now being fully advised, the court issues the following Memorandum Decision and Order. BACKGROUND Plaintiff Vitamins Online, Inc. (“Vitamins Online”) commenced this action back in 2013, alleging that Defendant HeartWise, Inc. d/b/a NatureWise (“NatureWise”) had engaged in false

advertising in violation of the Lanham Act. Specifically, Vitamins Online alleged false advertising based on two types of conduct: (1) manipulating Amazon’s customer review system; and (2) falsely advertising and misrepresenting the content and characteristics of its green coffee and garcinia cambogia products (“Ingredients Claims”). Now, after multiple rounds of motions for summary judgment and nearly seven years of litigating this case, the parties have filed their pre-trial disclosures, and NatureWise has filed several motions in limine in preparation for the bench trial, which is set to take place next month. DISCUSSION I. Motions in Limine

NatureWise filed five separate motions in limine. Four of the motions seek to confine the testimony of Vitamins Online’s experts to their respective expert reports. The remaining motion seeks to exclude documents that NatureWise argues were inappropriately produced well after the deadline for doing so. The court will address each motion in turn. 1. Motion in Limine No. 1: Vitamins Online’s Expert Stan Smith NatureWise moves to preclude Vitamins Online’s economics expert Stan Smith (“Smith”) from offering testimony at trial beyond the scope of his expert report. Specifically, NatureWise seeks to prohibit Smith from testifying on causation and damages that are not presented in his expert report. Federal Rule of Civil Procedure 26(a)(2) requires an expert witness to set forth a report that contains, among other things, “a complete statement of all opinions the witness will express and the basis and reasons for them” and “the facts or data considered by the witness in forming them.” Fed. R. Civ. P. 26(a)(2). In this case, Smith offered an expert report on Vitamins Online’s alleged damages. NatureWise contends, however, that Smith’s calculation of damages

was predicated on various presumptions of injury that the court has rejected in this case. Furthermore, NatureWise argues that Smith’s report fails to address causation entirely. As such, NatureWise contends that Smith’s testimony should be circumscribed accordingly. To start, the court notes that, in his report, Smith explicitly states that his assignment was “to value the sales revenues by HeartWise subsequent to the unfair competition and false advertising by defendant HeartWise, d/b/a NatureWise.” Expert Report of Stan V. Smith at 1, ECF No. 287-15. In light of this articulated purpose, Smith goes on to analyze the revenue that NatureWise made from the sale of its green coffee and garcinia cambogia products. Id. at 9. Following that calculation, Smith notes that since he has established NatureWise’s profits, the

burden then shifts to NatureWise to account for any possible deductions. Id. Thus, considering NatureWise’s arguments in its motion, it seems that Vitamins Online never tasked Smith with analyzing or establishing causation. The court, however, is apprehensive to grant NatureWise’s motion. First, although establishing causation does not appear to be the purpose of Smith’s report, his report necessarily relies on various assumptions which relate to causation. For example, Smith’s report is based on the assumption that NatureWise is liable for false advertising—that is, Vitamins Online has established all of the elements of its false advertising claim, including that NatureWise’s actions caused injury to Vitamins Online. As such, it would be improper to preclude Smith from discussing causation entirely, because to do so would result in him being unable to testify regarding the bases of his opinions. Second, the relief that NatureWise seeks from its motion appears to be something of a moving target. In its motion, under the section entitled “RELIEF SOUGHT AND SPECIFIC GROUNDS FOR THE MOTION,” NatureWise states that it is specifically moving to preclude

Smith from testifying on alleged damages. Def.’s Mot. in Lim. No. 1 at 1, ECF No. 483. However, NatureWise’s motion goes on to argue that Smith should be precluded from testifying regarding what caused Vitamins Online’s alleged injury. Id. at 4–10. Given that the valuation of damages is a separate inquiry from whether a plaintiff has established the injury element of his false advertising claim, see Mem. Decision and Order at 28–29, ECF No. 444, it is unclear as to what testimony NatureWise specifically seeks to preclude. Third, the court disagrees with one of the main premises of NatureWise’s motion—that Smith’s report is based entirely on the presumptions of injury that this court has rejected. See Def.’s Mot. in Lim. No. 1 at 1–4. As this court explained in its most recent summary judgment

order, there exists a presumption of injury in false advertising cases involving comparative advertising or direct competitors in a two-player market. Mem. Decision and Order at 25–28, ECF No. 444. Yet, in that order, the court determined that neither of those presumptions are applicable in this case. Id. Here, NatureWise avers that Smith’s report relies wholly on these presumptions of injury, but the court believes that NatureWise is misconstruing Smith’s report. Smith’s report merely assumes that Vitamins Online has established all of the elements of its false advertising claim; the report makes no assertion that that assumption relies exclusively on one of the presumptions of injury. In light of the foregoing analysis, the court is concerned that restricting Smith’s prospective testimony in the manner requested by NatureWise would be improper and lead to confusion at trial. As such, the court believes that the most efficient way for NatureWise to challenge portions of Smith’s testimony would be through raising objections at trial.

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Vitamins Online v. Heartwise, Counsel Stack Legal Research, https://law.counselstack.com/opinion/vitamins-online-v-heartwise-utd-2020.