Vital Pharmaceuticals, Inc. v. Monster Energy Company

Court of Appeals for the Eleventh Circuit·Decided August 3, 2022·No. 21-13264·Unpublished

Opinion

[DO NOT PUBLISH]

In the

United States Court of Appeals For the Eleventh Circuit

No. 21-13264

Non-Argument Calendar

VITAL PHARMACEUTICALS, INC., A Florida Corporation d.b.a. VPX Sports, Plaintiff-Counter Defendant-Appellant, versus MONSTER ENERGY COMPANY, A Delaware Corporation, REIGN BEVERAGE COMPANY, LLC, A Delaware Limited Liability Company,

Defendants-Counter Plaintiffs-Appellees,

2 Opinion of the Court 21-13264

JHO INTELLECTUAL PROPERTY HOLDINGS, LLC,

Cross Defendant.

Appeal from the United States District Court for the Southern District of Florida D.C. Docket No. 0:19-cv-60809-RKA

Before WILSON, ROSENBAUM, and ANDERSON, Circuit Judges. PER CURIAM:

Vital Pharmaceuticals, Inc. (“VPX”), appeals the district court’s decision to strike its claim for actual damages—and, as a result, its jury demand—as a discovery sanction in this trademark and trade dress infringement action against Monster Energy Company (“Monster”) and Reign Beverage Company, LLC (“Reign”). The court found that VPX violated its discovery obligations by failing to disclose the amount of damages it was seeking or how those damages might be computed, and that its failure was neither substantially justified nor harmless. After the court conducted a bench trial and ruled against VPX on its remaining claims, VPX appealed the sanctions ruling. Because the district court’s decision to impose sanctions was amply supported by the record and its choice of sanction was reasonable under the circumstances, we affirm.

21-13264 Opinion of the Court 3

I.

In March 2019, VPX filed a complaint against Monster and Reign seeking injunctive relief, damages, and disgorgement of profits for trade dress infringement, trademark infringement, and unfair competition. VPX and Monster are competitors in the energydrink marketplace. The gist of VPX’s complaint was that Monster created Reign to market a line of energy drinks that blatantly infringed the trade dress VPX used on its “Bang” line of energy drinks to confuse consumers. We refer to the defendants collectively as “Monster.”

VPX served its initial disclosures under Rule 26, Fed. R. Civ.

P., in May 2019. In a section of that filing regarding “Computation of Damages,” VPX wrote that it sought “monetary relief as set forth in its Complaint, including Defendants’ profits,” but that it “has not yet made a computation of its damages because it requires discovery from Defendants in order to do so.”

In July 2019, Monster served a second set of interrogatories requesting more information about “the form of damages (e.g., lost profits, some other form of damage, etc.)” and “the method and the basis for computing those damages,” among other things. In its October 2019 response, VPX objected to the request as “premature ” and indicated that the information would be provided through “[e]xpert reports and testimony.” Later that month, it filed an amended response stating that it sought damages including (1) disgorgement of profits, (2) lost sales, and (3) damage to goodwill and reputation. It advised that the amount of such damages 4 Opinion of the Court 21-13264

was “presently unknown,” but that “[e]xpert reports and testimony ” will be served “in support of this damages claim.” “In the meantime,” VPX stated, it “will produce appropriate native format financial records relating to the sales of the BANG product.”

Despite these promises, though, the expert deadline in November 2019 came and went without any expert report on VPX’s damages. 1 And VPX’s CEO, whom VPX had proffered as a witness on the issue of damages, evaded nearly all of Monster’s damagesrelated questions during his January 2020 deposition, and instead suggested that the issue was for an expert. At best, the CEO provided some limited information about the remedy of disgorgement , but not lost sales or loss of goodwill.

On March 19, 2020, about two months before the scheduled trial date in May 2020, Monster moved to strike the claim for actual damages on the ground that VPX had failed to disclose “any calculation of the amount of damages it claims to have incurred, or the bases for any belief it may have that it has suffered damages in that undisclosed amount.” Monster also contended that the district court should strike VPX’s jury demand because the other remedies requested, including disgorgement of profits, were equitable in nature and provided no right to a jury trial.

1 VPX later moved to extend the deadline for serving expert reports, arguing that it had missed the deadline due to a docketing error. The district court denied the motion, and VPX does not challenge that ruling on appeal.

21-13264 Opinion of the Court 5

In response, VPX responded that sanctions were not appropriate because expert testimony was not required to establish actual damages and because it had identified its theories of damages and “produced considerable financial-related documents” to quantify those damages. For the same reasons, it opposed striking the jury demand. Monster replied in part that the production of the financial documents did nothing to alleviate VPX’s failure to provide a computation of its actual damages and the factual and legal grounds for that computation.

The district court held a hearing in May 2020. The court began the hearing by outlining its general views on the matter. On the one hand, the court stated, sanctions were appropriate based on VPX’s failure to offer a computation of its damages and the methodology it used. But on the other hand, the court observed, Monster never filed a motion to compel, which could have “nipped this in the bud,” and instead sought sanctions on “the eve of trial,” which suggested “a little bit of gamesmanship and gotcha.” The court then questioned the parties.

Monster explained that, after VPX failed to produce the promised expert report on damages or to “put together an actual damages case,” it believed VPX was going to “rely on simply disgorgement ,” which was relatively easy to prove. For its part, VPX repeated arguments from its briefing but failed to offer any clarification of its computation of damages or the methodology it would use to prove actual damages to the jury.

6 Opinion of the Court 21-13264

Ultimately, the district court granted the motion to strike VPX’s claim for actual damages under Rule 37, Fed. R. Civ. P. The court found that VPX had “entirely failed to disclose its computation of damages as required by Rule 26(a) and (e).” VPX, the court noted, rebuffed Monster’s interrogatories on damages as “premature ” and then failed to provide the promised expert report on damages. The court further concluded that the failure was neither substantially justified nor harmless. It observed that VPX had offered no justification for its failure, and that Monster would be prejudiced because it “had no opportunity to test the Plaintiff’s theory in discovery” and would have to “guess at both the amount of the Plaintiff’s actual damages and the methodology.” Because VPX’s remaining claims were equitable, not legal, in nature, the court struck the jury demand as well.

The district court conducted a lengthy bench trial and ruled against VPX on its remaining claims in an extremely thorough 128- page order. VPX appeals, arguing solely that the court abused its discretion by striking VPX’s claim for actual damages.

II.

Our review of a district court’s decision to impose sanctions under Rule 37 for discovery violations is “sharply limited to a search for an abuse of discretion and a determination that the findings of the trial court are fully supported by the record.” Mee Indus . v. Dow Chem. Co., 608 F.3d 1202, 1211 (11th Cir. 2010) (quotation marks omitted). “A district court abuses its discretion when it misconstrues its proper role, ignores or misunderstands the 21-13264 Opinion of the Court 7

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