Vishal Shah, et al. v. Hilton Worldwide Holdings Inc.

District Court, N.D. California·Decided January 7, 2026·No. 5:25-cv-01018·Unknown

Opinion

VISHAL SHAH, et al., Case No. 25-cv-01018-EKL

Plaintiffs, ORDER GRANTING MOTION TO v. TRANSFER

HILTON WORLDWIDE HOLDINGS Re: Dkt. No. 52 INC., Defendant.

This putative class action arises from a dispute regarding online tracking of personal data. Plaintiffs Vishal Shah, Jonathan Gabrielli, and Christine Wiley (collectively, “Plaintiffs”) sued Defendant Hilton Worldwide Holdings Inc. for causing third-party cookies and other similar tracking technologies to be placed on devices that accessed www.Hilton.com (“Website”), even after users opted out of tracking. See First Am. Compl. ¶¶ 1-2, 40 (“Compl.”). After nearly seven months of litigation, Plaintiffs’ counsel disclosed information sufficient for Defendant to determine that all three named Plaintiffs are members of the Hilton Honors Members Rewards Program (“Honors Program”), the terms of which provide that the “venue for all suits will be in the Eastern District of Virginia[.]” Ord Decl., Ex. D at 1-6, ECF No. 52-1; Anderson Decl., Ex. J at 1, ECF No. 52-2.1 Before the Court is Defendant’s motion to transfer the case pursuant to this venue-selection clause. Mot. to Transfer, ECF No. 52 (“Mot.”). The Court carefully reviewed the parties’ briefs and heard argument on November 21, 2025. For the following reasons, the motion to transfer is GRANTED.2

1 Citations use pagination from the Electronic Case Filing system if the original document lacks pagination. Defendant Hilton Worldwide Holdings Inc. (“Defendant”) is the parent company of Hilton Domestic Operating Company Inc. and Hilton Honors Worldwide, LLC. See Anderson Decl. ¶ 32; Ex. P at 281, 283. Defendant’s subsidiaries own and operate well-known Hilton branded hotels and properties such as Hilton Garden Inn, Waldorf Astoria, and DoubleTree by Hilton. See Barton Decl., Ex. C at 135-36, 263-66, ECF No. 69-1. Prospective guests frequently use the Website to find information about hotels and make reservations. See Compl. ¶¶ 26-27. When accessing the Website, users located in California are shown a pop-up consent banner allowing them to “Opt Out” of “cookies and other similar tracking technologies,” which allow Defendant and third parties to track and collect users’ data in real time. See id. ¶¶ 2-3, 61. Plaintiffs, who are California residents, allege that the Website enabled tracking technologies to be placed on their devices even after Plaintiffs opted out of tracking via the pop-up consent banner. See id. ¶¶ 2, 116, 125, 134. Plaintiffs allege that these tracking technologies allowed Defendant and third parties “to surreptitiously track in real time and collect Website users’ personal information,” including “browsing history, visit history, website interactions, user input data and search parameters . . . [,] demographic information, interests and preferences, shopping behaviors, device information,

Court. Mot. to Dismiss, ECF No. 33. Although the question of personal jurisdiction is “typically decided in advance of venue,” the Court may “reverse the normal order of considering personal jurisdiction and venue” when there is a “sound prudential justification for doing so[.]” Leroy v. Great W. United Corp., 443 U.S. 173, 180 (1979)); see also Sinochem Int’l Co. Ltd. v. Malaysia Int’l Shipping Corp., 549 U.S. 422, 432 (2007) (“A district court . . . may dispose of an action by a forum non conveniens dismissal, bypassing questions of subject-matter and personal jurisdiction, when considerations of convenience, fairness, and judicial economy so warrant.”). Such reasons exist here. The recent decision in Briskin v. Shopify, Inc. greatly impacts the personal jurisdiction inquiry for e-commerce cases in the Ninth Circuit. 135 F.4th 739 (9th Cir. 2025). As a result, whether the Court has personal jurisdiction over Defendant is a close question, and Plaintiffs’ amended complaint may or may not be subject to dismissal. Sinochem Int’l Co. Ltd., 549 U.S. at 436 (“But where subject-matter or personal jurisdiction is difficult to determine, and forum non conveniens considerations weigh heavily in favor of dismissal, the court properly takes the less burdensome course.”). Additionally, Plaintiffs delayed disclosing that they are in fact Honors Members, which caused unnecessary delay in the filing of a motion to transfer and related expense. Stipulation re: Award of Sanctions on Hilton Holdings’ Mot. for Sanctions, ECF No. 80. Thus, the Court finds that considerations of “fairness[] and judicial economy” warrant the referring URLs, session information, user identifiers, and/or geolocation data.” Id. ¶¶ 56, 120, 128. The user input data that was allegedly tracked included “[t]he information the user entered into the Website’s form fields and/or search interface, including search queries, dates of visits, number of people, the user’s name, age, gender, email address, location, location preferences within a city, and/or payment information.” Id. ¶ 56. The named Plaintiffs are members of the Honors Program (“Honors Members”), a free loyalty program for Hilton guests. See Ord Decl., Ex. D at 1-6. To enroll in the Honors Program, users must click a button labeled “Join for Free” on the Website. Anderson Decl., Ex. I. This button is located directly below a warning stating that “[b]y clicking Join I agree to the Hilton Honors Program Terms and Conditions and I agree to the collection, use, sharing and transfer of information as set out in the Hilton Global Privacy Statement.” Id. The Hilton Honors Terms and Conditions (“Honors Terms”) include a section titled “Your Agreement to Our Use of Information About You,” which provides that “by participating in the Hilton Honors Program, we may collect additional personal information from you[] [that] [w]e may [] use and share . . . in the ways described below, in addition to what is described in the Privacy Policy.” Id., Ex. J at 18. The Hilton Global Privacy Statement,3 in turn, provides detailed explanations about what personal information is collected from Honors Members and Website users. See Barton Decl., Ex. A. It also discloses that Hilton “partner[s] with certain third-party service providers to collect information . . . [and] [t]hese parties may use server logs, web beacons, tags, pixels, and similar technologies, and they may set and access cookies on your computer or device.” Id. at 12. The Honors Terms also contain a venue-selection clause, which provides that “Members consent that venue for all suits will be in the Eastern District of Virginia[.]” Anderson Decl., Ex. J at 1. Defendant contends that this forum-selection clause applies to Plaintiffs’ lawsuit and moves to transfer accordingly. See Mot. at 3. Because the Court finds that transfer is proper pursuant to the venue-selection clause, the Court does not address Defendant’s alternative argument that the

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