Virginia Hauf v. Life Extension Foundation

454 F. App'x 425
CourtCourt of Appeals for the Sixth Circuit
DecidedDecember 27, 2011
Docket09-1938
StatusUnpublished
Cited by2 cases

This text of 454 F. App'x 425 (Virginia Hauf v. Life Extension Foundation) is published on Counsel Stack Legal Research, covering Court of Appeals for the Sixth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Virginia Hauf v. Life Extension Foundation, 454 F. App'x 425 (6th Cir. 2011).

Opinion

OPINION

THOMAS L. LUDINGTON, District Judge.

Virginia Hauf, the mother of a child diagnosed with brain cancer, purchased shark cartilage supplements from the Life Extension Foundation. Several years later, Hauf contacted the Foundation and offered to endorse its products. The Foundation sent her a proposed “Testimonial” and a “Standard Release of Testimonials & Photos.” Hauf revised the proposed testimonial and returned it to the Foundation. She also signed and returned *427 the release, which provides that Hauf grants the Foundation the “irrevocable right” to use her “name (or any fictional name)” and her image “in all manners, including composite or distorted representations, for advertising, trade, or any other legal purposes.” It further provides that Hauf releases “any right to inspect or approve the finished product, including written copy.”

After the Foundation ascribed a variety of testimonials to Hauf, she brought suit alleging false endorsement, false advertising, and misappropriation of name and likeness under the Lanham Act, the Michigan Consumer Protection Act, and Michigan common law. Based on the unambiguous language of the release, the district court summarily dismissed all of Haufs claims. We affirm.

I.

Virginia Hauf, formerly Virginia Gorka, is the mother of Stephen Barrow. As a child, Barrow was diagnosed with brain cancer; doctors found a tumor in the base of his brain in 1991. After Barrow underwent surgery to remove the tumor, Hauf sought alternative treatments for her son. In May 1991, mother and son traveled from Michigan, where they resided, to Mexico for “immune augmentative therapy.” Hauf also started providing her son with shark cartilage supplements.

In 1993, Hauf contacted the Foundation to purchase shark cartilage supplements. The Foundation, a non-profit Florida corporation, supports itself through membership dues, donations, and royalties from products sold through its “Life Extension Buyers’ Club.” One of its founders, William Faloon, spoke with Hauf about why she was placing the order. After learning her reasons, Faloon asked Hauf whether she would be willing to publish a letter to-the editor in the Life Extension Magazine recounting her son’s story. Hauf agreed. In 1994, Hauf stopped purchasing shark cartilage from the Foundation; she has not purchased any since. Haufs letter to the editor was published in 1994. Sometime later, she was asked and agreed to publish an updated letter to the editor. The updated letter was published in 1995.

In 2001, Hauf contacted the Foundation again and offered to endorse its products. She wrote: “i would like to get with you on the life extension foundation, i feel your products are wonderful .... i would like to work out something with you in regards to recommending your products.” A Foundation employee, Steven Stahl, faxed Hauf two documents, a proposed “Testimonial” based on Haufs earlier letters to the editor and a “Standard Release of Testimonials & Photos.” Believing that the proposed testimonial contained several errors, Hauf crossed out inaccuracies (struck through below), interlineated additions (bracketed below), and faxed the following back to the Foundation:

In my search for-a-way-to- save my son’s life, someone referred-me to Life Extension
The People at your organization supported my search—for--different treatment-regimens we could try. My thirteen year old son was diagnosed with brain cancer (astrocytoma grade 3) on January 21, 1991, however, they were not able to remove all of it. I sent his records to Sloan Kettering, Mayo Clinic, and several specialists. I also sent his records to a world renowned brian surgeon and his reply was the same as everyone else, “I’m sorry, but there is nothing more to be done. Besides radiation or experimental chemotherapy, this may only give him a little extra time. Just take your son home, make him comfortable, and love him for the remainder of his time.” *428 Steve’s prognosis was very grim, six months at the most. I started him on high doses of vitamin C, E, beta carotene, shark cartilage, garlic, selenium, and other nutrients and minerals. I found out about a clinic called the IAT West Clinic [Dr. Gustavo Andrade] which pioneered a treatment called Immuno Augmentative Therapy. Finally, I decided to take him to Mexico to undergo this type of treatment. Steve has been tumor free for the last year [0 yrs.]. Steve is doing very well. He is [was] back on the track team, wrestling team and football team ... Steve has no limitations at all [and leads a very productive life.]
EPILOGUE: The tumor was eradicated completely within two [1] years. Steve has been free from cancer for the last 8 [9] years. The IAT West Clinic is listed in LIFE EXTENSION’S Directory of Innovative Medical Clinics.

These revisions were necessary, Hauf asserts, to accurately recount her son’s story. 1

In a phone conversation with Stahl, Hauf alleges, she also explained that she was supplying the testimonial for publication in a single issue of Life Extension Magazine arid that it was not to be used for monetary gain. According to Hauf, Stahl assured her that her requests would be respected and that she would be allowed to view and approve the testimonial before it was published. Hauf then signed and returned the following release:

STANDARD RELEASE OF TESTIMONIALS & PHOTOS
I ... do hereby give LIFE EXTENSION FOUNDATION AND ALL ITS BUSINESS AFFILIATES, its assigns, licensees, and legal representatives the irrevocable right to use my name (or any fictional name), picture, portrait, digital •image, or photograph in all forms and media and in all manners, including composite or distorted representations, for advertising, trade or any other legal purposes, and I waive any right to inspect or approve the finished product, including written copy, that may be created in connection therewith.
I am over eighteen (18) years of age and have read the above release and authorization prior to its execution.

Instead of being published in a single issue of Life Extension Magazine, the testimonial was published more than forty times in various Foundation materials between 2001 and 2005. Its language was modified as well. For example, the following sentence was added: “Through your organization I found out about a treatment called Immuno Augmentative Therapy.” Additionally, notwithstanding Plaintiffs striking through “In my search for a way to save my son’s life, someone referred me to Life ExtensionTM” and “The People at *429 your organization supported my search for different treatment regimens we could try,” these sentences were included in several versions of the testimonial. At Haufs request in 2005, the Foundation ceased publishing testimonials bearing Haufs name.

In 2006, Hauf and Barrow brought suit against the Foundation and Faloon, alleging several claims arising from the publication of the testimonials. Specifically, Hauf and Barrow brought: (1) a false-endorsement claim under the Lanham Act, 15 U.S.C.

Free access — add to your briefcase to read the full text and ask questions with AI

Related

Bavelis v. Doukas (In re Bavelis)
571 B.R. 278 (S.D. Ohio, 2017)
Rogers v. Internal Revenue Service
822 F.3d 854 (Sixth Circuit, 2016)

Cite This Page — Counsel Stack

Bluebook (online)
454 F. App'x 425, Counsel Stack Legal Research, https://law.counselstack.com/opinion/virginia-hauf-v-life-extension-foundation-ca6-2011.