Vijuve Inc v. Kaspien Inc

CourtDistrict Court, E.D. Washington
DecidedOctober 14, 2022
Docket2:21-cv-00192
StatusUnknown

This text of Vijuve Inc v. Kaspien Inc (Vijuve Inc v. Kaspien Inc) is published on Counsel Stack Legal Research, covering District Court, E.D. Washington primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Vijuve Inc v. Kaspien Inc, (E.D. Wash. 2022).

Opinion

1 2 FILED IN THE U.S. DISTRICT COURT EASTERN DISTRICT OF WASHINGTON 3 Oct 14, 2022 4 SEAN F. MCAVOY, CLERK 5 6 UNITED STATES DISTRICT COURT 7 EASTERN DISTRICT OF WASHINGTON 8 9 VIJUVE INC., a Florida corporation, No. 2:21-CV-00192-SAB 10 Plaintiff, 11 v. ORDER DENYING MOTION 12 KASPIEN INC., a Washington FOR SUMMARY JUDGMENT, 13 corporation, DISMISSING MOTION TO 14 Defendant. STRIKE AS MOOT 15 16 Before the Court are Plaintiff’s Motion for Partial Summary Judgment as to 17 Liability, ECF No. 28, and Defendant’s Motion to Strike, ECF No. 72. The Court 18 held a hearing on the motions by videoconference on October 3, 2022. Defendant 19 was represented by Charles Hausberg and Zaine Yzaguirre, who both appeared by 20 video—Mr. Hausberg presented on behalf of Defendant. Plaintiff/Counterclaim 21 Defendant was represented by Jesse Mondry, who appeared by video. 22 The Court took the motions under advisement. Having considered the 23 briefing, the caselaw, and the parties’ arguments, the Court denies Plaintiff’s 24 Motion for Partial Summary Judgment and dismisses Defendant’s Motion to Strike 25 as moot. 26 // 27 // 28 // 1 Facts 2 The following facts are drawn from the parties’ respective Statements of 3 Material Facts, ECF Nos. 30, 51, and are construed in the light most favorable to 4 Defendant. 5 Plaintiff, Vijuve Inc. is a company that sells skincare products. Defendant, 6 Kaspien Inc. is an e-commerce company, helping companies provide products to 7 customers through online marketplaces, direct websites, and brick and mortar 8 stores. 9 Vijuve and Kaspien (formerly known as “etailz”) first entered into a 10 contractual agreement on June 6, 2018. The parties agreed that Kaspien would 11 have the exclusive right to market and sell Vijuve’s Anti-Aging Face Massager 12 (“Massager”) and Serum (“Serum”) products on Amazon. 13 On September 1, 2020, Adeel Imrani, the co-founder of Vijuve, emailed 14 Kunal Chopra, the CEO of Kaspien. In Mr. Imrani’s email, he stated that Vijuve 15 had “recently worked on evaluating over 20 months of partnership with etailz,” 16 ECF No. 54-1 at 2. Mr. Irani noted that, though the partnership had been going 17 well overall, “since these past few months, our sales were not on the levels like the 18 end of 2019.” Id. Mr. Imrani noted several factors that Vijuve believed had 19 contributed to the decline in sales and stated that he had “a proposition to make to 20 etailz, in which etailz and VIJUVE can profit mutually and remarkably.” Id. 21 Specifically, Mr. Imrani proposed that Vijuve would (1) commit to Kaspien being 22 the sole BUY BOX seller of the Massager and Serum on Amazon; (2) “implement 23 the marketing tactics by pushing traffic from our curated audience via social media 24 channels and our email lists”; and (3) “spend on launching strategies to give sales a 25 solid further lift.” Id. at 3. In return, Mr. Imrani requested that Kaspien commit to a 26 new formula for placing its purchase orders for Vijuve’s Massagers and Serum that 27 was based on the past two weeks’ sales velocity. 28 The parties engaged in negotiations regarding Mr. Imrani’s proposal from 1 September 1 to September 18, 2020. As part of these negotiations, Vijuve and 2 Kaspien discussed what marketing tactics Vijuve would use to increase sales of the 3 products. Kaspien alleges that, during these negotiations, Mr. Imrani stated that 4 Vijuve’s marketing plans involved advertisements on social media as well as to 5 individuals on Vijuve’s email list. However, Kaspien alleges that Mr. Imrani never 6 mentioned that Vijuve planned on offering any rebates or refunds as part of its 7 marketing plan, let alone doing so on a widespread basis. 8 On September 18, 2020, Vijuve and Kaspien executed their Retail 9 Partnership and Addendum agreement (“Contract”), formalizing their agreement. 10 The parties agreed to the following terms in the Contract, which are relevant to the 11 present dispute. 12 First, Kaspien was subject to a Minimum Order Commitment to Vijuve. 13 Specifically, under the Minimum Order Commitment, if Kaspien’s stock of Vijuve 14 products was less than the last two weeks’ sales velocity (which the Contract 15 defined as confirmed orders plus pending orders), then Kaspien was required to 16 place an order based on the previous two weeks’ sales velocity. 17 Second, the Contract included a Marketing Budget provision, which stated: 18 “The Parties agree to develop a mutually agreeable Amazon marketing plan . . . to 19 be paid by Partner [Vijuve]. Partner must provide thirty (30) days advance written 20 notice to terminate marketing services.” However, the Contract did not provide any 21 definition of “agreeable Amazon marketing plan.” 22 Finally, the Contract included a Buy Back policy, laying out the 23 circumstances under which Kaspien could return inventory to Vijuve. The policy 24 stated that, if (1) a product did not trend as anticipated, thereby leading to stagnant 25 inventory (i.e., Kaspien holding onto a product for six months or longer) or (2) an 26 additional Amazon seller entered a listing for an exclusive Vijuve product, then 27 Vijuve “shall reimburse Kaspien at 100% of wholesale cost of such Returned 28 Merchandise,” including any removal fees and shipping. 1 After the parties executed their Contract, Vijuve launched its first marketing 2 campaign in the fall of 2020. Specifically, Vijuve contracted with Surkus, Inc., a 3 third-party company, agreeing that—for a two-week period from September 28 to 4 October 11, 2020— Surkus members would receive full reimbursements for 5 approximately 1,000 Massagers and 500 Serums. Kaspien alleges that it did not 6 know about the contract with Surkus or about Vijuve’s plan to offer full 7 reimbursements for these products. However, Kaspien does not dispute that (1) it 8 was aware that Vijuve was engaged in marketing efforts at this time; and (2) based 9 on the increased sales velocity, it encouraged Vijuve to engage in more 10 promotional marketing activities. 11 On November 11, 2020, Vijuve told Kaspien that it intended to run another 12 two-week marketing campaign from January 25 to February 7, 2021. Vijuve stated 13 that its goal was to sell 3,000 Massagers and 1,500 Serums in those two weeks. 14 However, Kaspien once again alleges that Vijuve failed to disclose that this 15 marketing campaign would involve giving out 100% refunds for the specified 16 quantity of product. 17 As a result of this marketing campaign, Kaspien’s sales velocity once again 18 increased. But this time, Kaspien alleges that both the amount and the speed of the 19 increase began to cause concern—concern both about running out of stock and 20 about the sustainability of the increased velocity. Thus, on or about January 25, 21 2021, Kaspien emailed Vijuve, requesting a phone call so that Kaspien could 22 “better understand the marketing you are doing so that we can get a feel for the 23 longevity of the performance.” 24 Vijuve responded to Kaspien on January 25, 2021, explaining that Vijuve 25 was doing “25% FREE GIVEAWAYS” as part of its marketing.1 Kaspien alleges 26

27 1 Kaspien alleges that this was still a misrepresentation, given the fact that Vijuve 28 was offering 100% rebates during its two marketing campaigns. 1 this was the first time Vijuve had disclosed its use of widespread rebates as part of 2 its marketing tactics. Kaspien alleges that the only time that Vijuve had previously 3 mentioned using “giveaways” was on a phone call in October 2020, after the first 4 marketing campaign. But Kaspien alleges that, on this phone call, Vijuve stated 5 that it was only offering an extremely limited number of giveaways to Amazon 6 purchasers through limited email blasts to individuals on Vijuve’s email list. 7 Kaspien alleges that, after Vijuve’s disclosure of its use of 25% free giveaways, 8 this caused significant concern at the company and led to Kaspien’s senior 9 executives getting involved.

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Vijuve Inc v. Kaspien Inc, Counsel Stack Legal Research, https://law.counselstack.com/opinion/vijuve-inc-v-kaspien-inc-waed-2022.