VHT, Inc. v. Zillow Group, Inc.

District Court, W.D. Washington·Decided May 8, 2020·No. 2:15-cv-01096·Unknown

Opinion

UNITED STATES DISTRICT COURT WESTERN DISTRICT OF WASHINGTON AT SEATTLE

VHT, INC., CASE NO. C15-1096JLR Plaintiff, ORDER ON THE PARTIES’ v. CROSS-MOTIONS ZILLOW GROUP, INC., et al., Defendants.

I. INTRODUCTION Before the court are: (1) Defendant Zillow Group, Inc., and Zillow, Inc.’s (collectively, “Zillow” or “Defendants”) motion for judgment on the pleadings, or in the alternative, partial summary judgment (Zillow Mot. (Dkt. # 339)); and (2) Plaintiff VHT, Inc.’s (“VHT”) cross-motion for partial summary judgment (VHT Mot. (Dkt. # 343).)1

1 VHT’s cross-motion for partial summary judgment includes VHT’s response to Zillow’s motion for partial summary judgment. For simplicity’s sake, the court cites to the parties’ motions respectively as “Zillow Mot.” and “VHT Mot.” Both motions are opposed. (See VHT Mot.; Zillow Reply (Dkt. # 345).)2 The court has considered the motions, the parties’ submissions in support of and in opposition to the

motions, the relevant portions of the record, and the applicable law. Being fully advised,3 the court construes Zillow’s motion for judgment on the pleadings as a portion of Zillow’s motion for partial summary judgment, DENIES Zillow’s motion for partial summary judgment, and GRANTS VHT’s motion for partial summary judgment. A. Factual Background

1. VHT’s and Zillow’s Businesses This action arises from Zillow’s use of VHT’s copyrighted real estate photographs. (See PTO (Dkt. # 244) at 2-3; Ex. 600 (Dkt. # 272) ¶ 2.) VHT is a real estate photography company that commissions photographs from professional photographers. (10/25/16 Hensley Decl. (Dkt. # 140) ¶ 2, Ex. A (“Balduf Dep.”) at

2 Zillow filed a combined response to VHT’s cross-motion for partial summary judgment and reply in support of Zillow’s motion for partial summary judgment. For simplicity’s sake, the court cites to this filing as “Zillow Reply.”

3 VHT and Zillow both request oral argument. (See Zillow Mot. at 1; VHT Mot. at 1.) Oral argument is not necessary where the non-moving party suffers no prejudice. See Houston v. Bryan, 725 F.2d 516, 517-18 (9th Cir. 1984); Mahon v. Credit Bureau of Placer Cty. Inc., 171 F.3d 1197, 1200 (9th Cir. 1999) (holding that no oral argument was warranted where “[b]oth parties provided the district court with complete memoranda of the law and evidence in support of their respective positions,” and “[t]he only prejudice [the defendants] contend they suffered was the district court’s adverse ruling on the motion.”). “When a party has an adequate opportunity to provide the trial court with evidence and a memorandum of law, there is no prejudice [in refusing to grant oral argument].” Partridge v. Reich, 141 F.3d 920, 926 (9th Cir. 1998) (quoting Lake at Las Vegas Investors Grp., Inc. v. Pac. Malibu Dev. Corp., 933 F.2d 724, 729 (9th Cir. 1991)) (alterations in Partridge). Here, the issues have been thoroughly briefed by the parties, and oral argument would not be of assistance to the court. See Local Rules W.D. Wash. LCR 7(b)(4). Accordingly, the court DENIES the parties’ requests for oral argument. 20:13-15; id. ¶ 3, Ex. B (“Bosch Dep.”) at 39:6-9, 51:9-52:8; id. ¶ 15, Ex. N (“VHT Contractor Agmt.”) at VHT005555-58.) VHT creates and curates photographs of

residential real estate properties listed for sale and the licenses those photographs to real estate brokers and agents. (PTO at 5.) VHT’s clients, which include real estate brokerages and real estate agents, use VHT’s photographs to market their properties and listings. (Balduf Dep. at 20:18-21:2.) When a broker or agent requests that VHT obtain and license photos of a residential real estate property, VHT dispatches one of the photographers in the VHT Photographer Network to shoot photographs of that property.

(Id.) VHT maintains its photographs in a database and licenses the photographs in its database either collectively or individually to third parties. (TAC (Dkt. # 123) ¶ 23.) A typical shoot results in approximately 16 photographs of a property. (Id. ¶ 27.) Customers pay on either a per-property or per-photograph basis. (Id.) Zillow operates Zillow.com, a large real estate website. (10/25/16 Kutner Decl.

(Dkt. # 130) ¶ 2.) Since February 2013, Zillow’s website has included a content area called Zillow “Digs,” which is themed around the topic of home design and renovation. (Id.; see generally TAC.) Digs “includes a searchable set of images of home interiors classified by room type and tagged with information about the room contents, as well as ‘boards’ where users can save and share images they are interested in.” (10/25/16 Kutner

Decl. ¶ 4.) Zillow obtains the photographs that it uses on Digs from two main sources: (1) public records; and (2) real estate listings received from agents, brokers, and Multiple Listing Services (“MLSs”). (Id. ¶ 5.) Zillow contracts with each agent, broker, and MLS to clarify the terms under which Zillow may use the contents of each listing. (Id.) Some of those contracts restrict how Zillow may use the photos after a property is sold; Zillow

calls these contracts “deciduous.” (Id. ¶ 6.) However, the majority of the contracts are “evergreen,” meaning they do not restrict Zillow’s ability to use data or images after a property sells. (Id.) 2. Zillow’s Use of VHT’s Images In this lawsuit, VHT alleges that Zillow infringed upon 28,125 of VHT’s photographs (“the VHT Photos”). (See PTO at 2-3; Ex. 600 ¶¶ 6, 9-10; Summ. Image SS

(Dkt. # 256-1); Final JIs (Dkt. # 275) at 20.) Zillow used 28,124—all but one—of the VHT Photos in conjunction with the Digs section of Zillow’s website. (See Summ. Image SS; Ex. 600 ¶ 11; Ex. 512 at Column N.) Zillow also used one of those 28,124 VHT Photos in an email. (1/27/17 Trial Tr. (Dkt. # 291) at 98-100, 112; Ex. 293; Ex. 512 at Row 17,744, Column AV.)4 Zillow used the final VHT Photo exclusively in a blog

post. (1/27/17 Trial Tr. at 100, 112; Ex. 243; Ex.512 at Row 28,127, Column AV.)5 // // // //

4 All citations beginning with “Ex.” without reference to a declaration or other filing refer to trial exhibits.

5 Because of the voluminous number of VHT Photos at issue, the parties tried the case by stipulating to the accuracy of an electronic spreadsheet that provided pertinent details regarding all 28,125 VHT Photos. (See Ex. 600 ¶ 12; Ex. 512; see also Ex. 600 ¶ 13; Ex. 513 (displaying each VHT Photo from VHT’s copyright registrations and the mirror image from Digs).) B. Procedural Background 1. VHT’s Copyright Applications and Registrations

VHT maintains its images in a database. (See Rummage Decl. (Dkt. # 344) ¶ 2, Ex. A.) On a quarterly basis, VHT registers its images with the United States Copyright Office (the “Copyright Office”) through a group registration procedure that allows large volumes of photographs to be registered using a single form. (See id. Exs. 1-9.) VHT filed this lawsuit on July 8, 2015. (See id.) At the time VHT filed its initial complaint, it had filed applications to register photographs in its database created from

the beginning of 2010 through the end of the first quarter of 2015. (Id.) Attached to VHT’s initial complaint are copies of nine applications VHT has submitted as of the time of its initial complaint. (See id. ¶ 27, Exs. 1-9.) Zillow answered VHT’s initial complaint on August 27, 2015. (See Answer (Dkt. # 22).) On September 22, 2015, the Copyright Office rejected eight of VHT’s ten

pending applications for failure to establish the element of “compilation authorship” required for the form of registration that VHT had chosen. (See Crosby Decl. (Dkt. # 340) ¶ 3, Ex. 2 at TX405.) On that basis, the Copyright Office refused to register VHT’s images and closed its files. (Id.) VHT asked the Copyright Office to reconsider its decision in a December 14, 2015, letter. (See Crosby Decl. ¶ 2, Ex. 1 at TX 244.005.)

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