Velicer v. Falconhead Capital LLC

CourtDistrict Court, W.D. Washington
DecidedMarch 11, 2020
Docket2:19-cv-01505
StatusUnknown

This text of Velicer v. Falconhead Capital LLC (Velicer v. Falconhead Capital LLC) is published on Counsel Stack Legal Research, covering District Court, W.D. Washington primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Velicer v. Falconhead Capital LLC, (W.D. Wash. 2020).

Opinion

1 2

3 4 5 6 7 UNITED STATES DISTRICT COURT WESTERN DISTRICT OF WASHINGTON 8 AT SEATTLE

9 10 MARK VELICER, et al., CASE NO. C19-1505JLR 11 Plaintiffs, ORDER ON DEFEINDANT’S v. MOTION TO DISMISS 12 FALCONHEAD CAPITAL, LLC, 13 Defendant. 14

15 I. INTRODUCTION 16 Before the court is Defendant Falconhead Capital, LLC’s (“Falconhead”) motion 17 to dismiss Plaintiffs Mark Velicer, Velicer Ice, Inc., Velicer Ice Mariners, LLC, and 18 Velicer Ice Kent, LLC’s (collectively, “Plaintiffs”) complaint. (See MTD (Dkt. # 9); see 19 also Compl. (Dkt. # 1-1).) The court has reviewed the motion, Plaintiffs’ opposition to 20 the motion (see Resp. (Dkt. # 17)), other relevant portions of the record, and the 21 //

22 // 1 applicable law. Being fully advised,1 the court GRANTS in part and DENIES in part 2 Falconhead’s motion as more fully described herein.

3 II. BACKGROUND 4 This lawsuit arises out of four franchise agreements and an Area Development 5 Agreement (“ADA”) that Mr. Velicer and non-party Rita’s Water Ice Franchise Company 6 (“Rita’s”) executed in September 2015. (See Compl. ¶¶ 4, 8, 16; see also Oates Decl. 7 (Dkt. # 10) ¶ 4, Exs. 5-9 (attaching copies of the franchise agreements and the ADA).) 8 Plaintiffs’ allege that Mr. Velicer signed the franchise agreements and the ADA after

9 Falconhead—“acting through Rita’s”—made fraudulent representations or omissions to 10 Mr. Velicer. (See Compl. ¶¶ 2-3, 16-17, 40.) 11 Plaintiffs own and operate several franchised Rita’s Water Ice locations and part 12 of a franchised chain of frozen dessert stores. (Id. ¶ 1.) Falconhead is a former part- 13 owner of non-party Rita’s Holdings, LLC (“Rita’s Holdings”) with a majority interest

14 therein. (Id. ¶ 8.) In turn, Rita’s Holdings is the corporate parent of Rita’s. (Id.) Rita’s 15 is a former franchisor of Rita’s Water Ice stores. (Id. ¶¶ 1, 8.) 16 In 2015, Mr. Velicer approached Rita’s to inquire about purchasing one or more of 17 Rita’s franchise outlets in Washington State. (See id. ¶¶ 1, 16.) Mr. Velicer was also 18 interested in acquiring an ADA, which would permit him to open multiple locations in a

19 larger territory. (See id. ¶¶ 11, 16.) Plaintiffs allege that Rita’s provided Mr. Velicer 20 //

21 1 Neither party requests oral argument (MTD at title page; Resp. at title page), and the court concludes that oral argument would not assist its disposition of the motion, see Local Rules 22 W.D. Wash. LCR 7(b)(4). 1 with copies of its franchise disclosure document (“FDD”) for a single franchise and its 2 FDD for an area development agreement. (Id. ¶ 17; see also Oates Decl. ¶ 2, Exs. 1-2

3 (attaching copies of the FDD for a single franchise and the FDD for an ADA that Rita’s 4 provided to Mr. Velicer on or about April 30, 2015).) An FDD is a document that all 5 franchisors are required to provide to prospective franchisees pursuant to Federal Trade 6 Commission (“FTC”) regulations, known as the “Franchise Rule.” See 16 C.F.R. § 436 7 (setting forth the Franchise Rule). In addition to the original FDDs, on September 10, 8 2015, Rita’s provided Mr. Velicer two addenda to the FDDs, which disclosed a consumer

9 class action against Rita’s alleging violations of the Telephone Consumer Protection Act 10 (“TCPA”), 47 U.S.C. § 227. (See Oates Decl. ¶ 3, Exs. 3-4 (attaching copies of the 11 addenda).) 12 On September 10, 2015, Mr. Velicer executed an ADA and four franchise 13 agreements with Rita’s for locations in Washington State. (See id. ¶ 4, Exs. 5-9

14 (attaching copies of the franchise agreements and the ADA).) In conjunction with those 15 agreements, Mr. Velicer signed a release of all claims that he may have had against Rita’s 16 and its affiliated entities prior to that date. (See id. ¶ 5, Ex. 10 (attaching a copy of the 17 release).) 18 The franchise agreements and the ADA were originally between Mr. Velicer and

19 Rita’s only. (See id. ¶ 4, Exs. 5-9.) On March 22, 2016, Mr. Velicer transferred the 20 franchise agreements and the ADA to his corporations, which are also plaintiffs in this 21 lawsuit. (See Compl. ¶¶ 4-7; Oates Decl. ¶ 6, Exs. 11-12 (attaching copies of the signed 22 transfer agreements for the ADA and franchise agreements).) On the same day, Mr. 1 Velicer executed two additional releases “discharg[ing]” Rita’s and its “affiliates” “of 2 and from all claims, obligations, actions or causes of action (however denominated),

3 whether in law or in equity, and whether known or unknown, present or contingent, for 4 any injury, damage, or loss whatsoever arising from any acts or occurrences occurring as 5 of or prior to the date of this Agreement . . . .” (See Oates Decl. ¶ 7, Ex. 13 at 997, Ex. 14 6 at 999.)2 Plaintiffs also agreed “not to sue any of the Releasees,” which included Rita’s 7 and its “affiliates,” “regarding any of the claims being released under this Agreement.” 8 (Id.)

9 Rita’s, Rita’s Holdings, and Falconhead are no longer involved with the Rita’s 10 franchise system. (See Compl. ¶¶ 8, 34; Resp. at 3 (acknowledging that “this implication 11 is accurate”).) 12 On August 15, 2019, more than four years after receiving the FDDs, Plaintiffs 13 filed this lawsuit against Falconhead in Washington state court. (See generally Compl.)

14 Plaintiffs allege that the FDDs omitted the following facts: 15 a. That Falconhead owned a majority interest in Rita’s Holdings, the parent company of [Rita’s]; 16 b. The position and employment history for all individuals required to be listed in Item 2 [of the FDD], including Mr. [Mo] Boutara,3 and others 17 directly involved in the sales process with management responsibilities; c. That Mr. Velicer would be required to register as a sub-franchisor; 18 d. That the “confidential systems manuals” provided guidance and operational standards for the Rita’s Water Ice Franchise and that there 19 was no operations manual specific to a Rita’s Area Developer; and 20 2 The court cites to the page numbers generated by its electronic filing system.

21 3 Plaintiffs allege that Mr. Boutara is the salesperson who sold Mr. Velicer the franchises. (Compl. ¶ 24.) Plaintiffs allege that Mr. Boutara was not a Senior Director of Franchise 22 Development, but rather a contract salesperson who was not employed by Rita’s. (Id.) 1 e. The lack of training, systems manual, and promised sales support.

2 (Id. ¶ 40 (footnote added).) The complaint is devoid of allegations that Falconhead made 3 any direct representations to Plaintiffs. (See generally id.) Nevertheless, based on the 4 foregoing alleged omissions in the FDDs Rita’s provided to Mr. Velicer, Plaintiffs assert 5 (1) a claim for violation of Washington’s Franchise Investment Protection Act (“FIPA”), 6 RCW 19.100.080, in the sale of the franchises and ADA (Compl. ¶¶ 39-40); (2) a second 7 claim for violation of FIPA, RCW 19.100.170(2), for omitting material facts in the FDDs 8 (Compl. ¶¶ 41-45); (3) a third claim for violation of FIPA, RCW 19.100.170(4), for

9 engaging in a deceptive business practice (Compl. ¶¶ 46-49); (4) a claim for violation of 10 Washington’s Consumer Protection Act (“CPA”), RCW 19.86.020 (Compl. ¶¶ 50-51); 11 (5) a claim for common law fraud (id. ¶¶ 52-54); and (6) a claim for negligent 12 misrepresentation (id.

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Velicer v. Falconhead Capital LLC, Counsel Stack Legal Research, https://law.counselstack.com/opinion/velicer-v-falconhead-capital-llc-wawd-2020.