Varney Entertainment Grp. v. Avon Plastics

CourtCalifornia Court of Appeal
DecidedFebruary 23, 2021
DocketG058903
StatusPublished

This text of Varney Entertainment Grp. v. Avon Plastics (Varney Entertainment Grp. v. Avon Plastics) is published on Counsel Stack Legal Research, covering California Court of Appeal primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Varney Entertainment Grp. v. Avon Plastics, (Cal. Ct. App. 2021).

Opinion

Filed 2/23/21

CERTIFIED FOR PUBLICATION

IN THE COURT OF APPEAL OF THE STATE OF CALIFORNIA

FOURTH APPELLATE DISTRICT

DIVISION THREE

VARNEY ENTERTAINMENT GROUP, INC., G058903 Plaintiff and Respondent. (Super. Ct. No. 30-2017-00958507) v. OPINION AVON PLASTICS, INC.,

Defendant and Appellant,

Appeal from a judgment of the Superior Court of Orange County, Sheila Fell, Judge. Affirmed. Klein & Wilson, Mark B. Wilson; Cates Peterson and Mark D. Peterson for Defendant and Appellant. Foley, Bezek, Behle & Curtis, Roger N. Behle, Jr., Kevin D. Gamarnik, and Jordan A. Liebman for Plaintiff and Respondent. * * * This appeal arises from the trial court’s denial of the defendant’s motion for attorney fees and costs. The plaintiff’s operative complaint alleged claims for breach of contract and for unauthorized commercial use of name or likeness in violation of Civil Code section 3344 (§ 3344). The defendant served a statutory offer to compromise under Code of Civil Procedure section 998 (§ 998), offering to have a $250,000 judgment entered against it on both claims, plus attorney fees and costs through the date of the offer. Less than a week later, while its section 998 offer was still pending, the defendant offered to enter into a stipulated judgment for $191,626.03 on the contract claim only, and further offered that the plaintiff would be the prevailing party on that claim for purposes of awarding attorney fees and costs. The plaintiff accepted the second offer and never responded to the section 998 offer. Two months later, at the beginning of trial, the plaintiff dismissed its remaining section 3344 claim without prejudice so it could refile that claim in a different jurisdiction. The defendant moved for attorney fees and costs based on section 3344’s fee shifting provision and its unaccepted section 998 offer. The trial court denied its motion, and we affirm. Section 3344 does not provide a basis for awarding the defendant its fees or costs here because the defendant was not the prevailing party on that claim within the meaning of section 3344. And section 998 does not provide a basis for shifting fees or costs to the defendant because the defendant’s offer to enter into a stipulated judgment extinguished its prior section 998 offer.

FACTS Jason Varney is a master dock builder and was the star of a cable television show called “Docked Out.” He is also the president and sole shareholder of plaintiff Varney Entertainment Group, Inc. (Varney). Defendant Avon Plastics Inc., d/b/a/ Master Mark Plastic Products (Avon), manufactures products used to build docks.

2 In 2016, Varney and Avon entered into a written endorsement agreement, under which Mr. Varney agreed to promote Avon’s brand and products and allow Avon to use his name and likeness for two years in exchange for payment. The contract allowed Avon to terminate the contract early if “Docked Out” was no longer broadcast on television. It also contained a prevailing party attorney fee provision. Midway through the contract term, “Docked Out” was cancelled. Avon then unilaterally terminated the agreement and stopped paying Varney. Varney challenged the termination because “Docked Out” reruns remained available for viewing on the internet. In late 2017, Varney filed a complaint against Avon, asserting a single cause of action for breach of contract. The parties litigated the claim for over a year. On April 5, 2019, Varney filed a first amended complaint, which alleged that Avon had used Mr. Varney’s name and likeness without permission, and which added a cause of action for unauthorized commercial use of name, voice, signature, photograph, or likeness in violation of section 3344. Five days later, on April 10, Avon served Varney with a section 998 offer to compromise. We discuss the offer’s terms in greater detail below, but generally speaking, Avon offered to have judgment entered in Varney’s favor in the amount of $250,000, plus statutory costs including attorney fees through the date of the offer. On April 16, while its section 998 offer was still pending, Avon sent Varney’s counsel a letter explaining that Avon was tendering the full amount owed under the contract, plus interest, for a total payment of $191,626.03, and stating that if Varney accepted the tender as satisfaction of the full amount owed under the contract, Avon would stipulate that Varney was the prevailing party on the contract claim so it could seek statutory attorney fees and costs (the second offer). Varney accepted the second offer, and Avon wired $191,626.03 to Varney. The parties then filed a stipulation for entry of judgment for Varney in the amount of

3 $191,626.03 on Varney’s contract cause of action. The stipulated judgment specified that Varney was the prevailing party on that claim so it could seek statutory costs, including attorney fees. Over the next seven weeks, the parties prepared for trial on Varney’s remaining section 3344 claim; they engaged in expert discovery and filed various pretrial motions. Varney’s damages expert testified at deposition that Varney would be seeking more than $16 million on that cause of action. The parties answered ready for trial on June 18. That morning, the trial court granted Avon’s pretrial motion for an order declaring that Tennessee law would apply to Varney’s section 3344 claim, effectively cutting off Varney’s ability to recover statutory damages under section 3344. The court also granted Avon’s motion to exclude the testimony of Varney’s expert witness, finding his testimony was “not reliable.” Later that day, just as jury selection was about to commence, Varney orally dismissed its section 3344 claim without prejudice. It later filed a new action against Avon in Tennessee, asserting a claim for unauthorized commercial use of name, voice, signature, photograph, or likeness. Both parties subsequently moved for attorney fees and costs. Citing the contract’s fee shifting provision and the stipulated judgment on the contract cause of action, Varney argued it was the prevailing party in the overall litigation because it achieved its litigation goals of (1) stopping Avon from using Mr. Varney’s name, image, and likeness, and (2) securing payment from Avon for what it owed; thus, asserted Varney, as the prevailing party it was entitled to the $271,244 in attorney fees and the $32,022 in costs it incurred through July 2019. Avon argued it was entitled to attorney fees on two grounds. First, citing section 998’s cost shifting provision, Avon asserted it was entitled to the $242,808 in attorney fees it incurred after serving its section 998 offer, because Varney recovered only $191,626.03 total, which was less than the $250,000 amount offered in Avon’s

4 section 998 offer. Second, citing section 3344’s fee shifting provision, Avon claimed it was the prevailing party on the section 3344 claim because Varney dismissed that claim without prejudice; Avon therefore argued it was entitled to the additional $22,690 in attorney fees it incurred on the section 3344 claim before it served the section 998 offer. Avon also sought over $31,000 in costs. The trial court granted Varney’s motion for fees and costs, finding Varney was the prevailing party on the contract claim and was entitled to $125,000 in attorney 1 fees and $10,000 in costs. The court denied Avon’s motion. It reasoned there was no prevailing party on the section 3344 claim because there was no resolution on the merits, and thus no basis to award fees under section 3344. It also declined to shift costs to Avon under section 998, reasoning that “[b]ecause Avon Plastics is not a prevailing party, the ‘more favorable judgment’ analysis of CCP §998 does not apply.” The trial court entered judgment for Varney on the first cause of action, awarding $191,626.03 in damages, $125,000 in attorney fees, and $10,000 in costs, for a total judgment of $326,626.03.

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Varney Entertainment Grp. v. Avon Plastics, Counsel Stack Legal Research, https://law.counselstack.com/opinion/varney-entertainment-grp-v-avon-plastics-calctapp-2021.