Varney Entertainment Group v. Avon Plastics CA4/3

CourtCalifornia Court of Appeal
DecidedJanuary 17, 2023
DocketG060870
StatusUnpublished

This text of Varney Entertainment Group v. Avon Plastics CA4/3 (Varney Entertainment Group v. Avon Plastics CA4/3) is published on Counsel Stack Legal Research, covering California Court of Appeal primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Varney Entertainment Group v. Avon Plastics CA4/3, (Cal. Ct. App. 2023).

Opinion

Filed 1/17/23 Varney Entertainment Group v. Avon Plastics CA4/3

NOT TO BE PUBLISHED IN OFFICIAL REPORTS California Rules of Court, rule 8.1115(a), prohibits courts and parties from citing or relying on opinions not certified for publication or ordered published, except as specified by rule 8.1115(b). This opinion has not been certified for publication or ordered published for purposes of rule 8.1115.

IN THE COURT OF APPEAL OF THE STATE OF CALIFORNIA

FOURTH APPELLATE DISTRICT

DIVISION THREE

VARNEY ENTERTAINMENT GROUP, INC., G060870 Plaintiff and Appellant, (Super. Ct. No. 30-2017-00958507) v. OPI NION AVON PLASTICS, INC.,

Defendant and Respondent.

Appeal from a postjudgment order of the Superior Court of Orange County, Fred W. Slaughter, Judge. Reversed and remanded with directions. Foley, Bezek, Behle & Curtis, Roger N. Behle, Jr., Kevin D. Gamarnik, and Jordan A. Liebman for Plaintiff and Appellant. Klein & Wilson, Mark B. Wilson and Joseph V. Miceli for Defendant and Respondent. * * * This is our second opinion in this case. This appeal involves a written endorsement agreement between Avon Plastics, Inc. (Avon) and Varney Entertainment Group, Inc. (Varney) that contains the following attorney fee provision: “In the event of any arbitration or litigation, including breach, enforcement or interpretation, arising out of this Agreement, the prevailing party of such litigation shall be entitled to recover reasonable attorneys’ fees, costs, and expenses, including pre-litigation and appellate attorneys’ fees and costs.” We must determine whether Avon’s prior appeal “ar[ose] out of” that agreement so as to entitle Varney, as the prevailing party in the first appeal, to recover its appellate attorney fees. In the parties’ written endorsement agreement, Varney agreed to let Avon use its president’s name and likeness in promoting Avon’s products for two years in exchange for payment. Midway through the contract term, Avon unilaterally terminated the agreement and stopped issuing payments. Varney sued, asserting claims for breach of contract and for unauthorized commercial use of name or likeness in violation of Civil Code section 3344 (section 3344). Shortly before the trial date, the parties entered into a stipulated judgment in favor of Varney on the contract claim, and Varney voluntarily dismissed its section 3344 claim without prejudice. Avon then moved to recover its attorney fees under section 3344’s fee shifting provision and under Code of Civil Procedure section 998 (section 998). The trial court denied Avon’s motion, and in our previous opinion, we affirmed that order. (Varney Entertainment Group, Inc. v. Avon Plastics, Inc. (2021) 61 Cal.App.5th 222 (Varney I).) On remand, Varney filed a motion to recover the attorney fees it incurred in opposing Avon’s unmeritorious appeal, citing the attorney fee provision in the parties’ endorsement agreement. The trial court denied that motion, and this second appeal followed. For the reasons explained below, we conclude that the first appeal “ar[ose] out of” the agreement so as to entitle Varney, as the prevailing party in the first appeal, to

2 recover its appellate attorney fees. We therefore reverse and remand for further proceedings.

FACTS Our previous opinion described the facts and procedure as follows: “Jason Varney is a master dock builder and was the star of a cable television show called Docked Out. He is also the president and sole shareholder of plaintiff Varney Entertainment Group, Inc. (Varney). Defendant Avon Plastics, Inc., doing business as Master Mark Plastic Products (Avon), manufactures products used to build docks. “In 2016, Varney and Avon entered into a written endorsement agreement, under which Mr. Varney agreed to promote Avon’s brand and products and allow Avon to use his name and likeness for two years in exchange for payment. The contract allowed Avon to terminate the contract early if Docked Out was no longer broadcast on television. It also contained a prevailing party attorney fee provision. “Midway through the contract term, Docked Out was cancelled. Avon then unilaterally terminated the agreement and stopped paying Varney. Varney challenged the termination because Docked Out reruns remained available for viewing on the Internet. “In late 2017, Varney filed a complaint against Avon, asserting a single cause of action for breach of contract. The parties litigated the claim for over a year. “On April 5, 2019, Varney filed a first amended complaint, which alleged that Avon had used Mr. Varney’s name and likeness without permission, and which added a cause of action for unauthorized commercial use of name, voice, signature, photograph, or likeness in violation of section 3344. “Five days later, on April 10, Avon served Varney with a section 998 offer to compromise. . . . [In that offer to compromise,] Avon offered to have judgment

3 entered in Varney’s favor in the amount of $250,000, plus statutory costs including attorney fees through the date of the offer (the section 998 offer). “On April 16, while its section 998 offer was still pending, Avon sent Varney’s counsel a letter explaining that Avon was tendering the full amount owed under the contract, plus interest, for a total payment of $191,626.03, and stating that if Varney accepted the tender as satisfaction of the full amount owed under the contract, Avon would stipulate that Varney was the prevailing party on the contract claim so it could seek statutory attorney fees and costs (the second offer). “Varney accepted the second offer, and Avon wired $191,626.03 to Varney. The parties then filed a stipulation for entry of judgment for Varney in the amount of $191,626.03 on Varney’s contract cause of action. The stipulated judgment specified that Varney was the prevailing party on that claim so it could seek statutory costs, including attorney fees. “Over the next seven weeks, the parties prepared for trial on Varney’s remaining section 3344 claim; they engaged in expert discovery and filed various pretrial motions. Varney’s damages expert testified at deposition that Varney would be seeking more than $16 million on that cause of action. “The parties answered ready for trial on June 18. That morning, the trial court granted Avon’s pretrial motion for an order declaring that Tennessee law would apply to Varney’s section 3344 claim, effectively cutting off Varney’s ability to recover statutory damages under section 3344. . . . “Later that day, just as jury selection was about to commence, Varney orally dismissed its section 3344 claim without prejudice. It later filed a new action against Avon in Tennessee, asserting a claim for unauthorized commercial use of name, voice, signature, photograph, or likeness. “Both parties subsequently moved for attorney fees and costs. Citing the contract’s fee shifting provision and the stipulated judgment on the contract cause of

4 action, Varney argued it was the prevailing party in the overall litigation because it achieved its litigation goals of (1) stopping Avon from using Mr. Varney’s name, image, and likeness, and (2) securing payment from Avon for what it owed; thus, asserted Varney, as the prevailing party it was entitled to the $271,244 in attorney fees and the $32,022 in costs it incurred through July 2019. “Avon argued it was entitled to attorney fees on two grounds. First, citing section 998’s cost shifting provision, Avon asserted it was entitled to the $242,808 in attorney fees it incurred after serving its section 998 offer, because Varney recovered only $191,626.03 total, which was less than the $250,000 amount offered in Avon’s section 998 offer.

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Varney Entertainment Group v. Avon Plastics CA4/3, Counsel Stack Legal Research, https://law.counselstack.com/opinion/varney-entertainment-group-v-avon-plastics-ca43-calctapp-2023.