Unterberger v. RED BULL NORTH AMERICA, INC.

75 Cal. Rptr. 3d 368, 162 Cal. App. 4th 414, 2008 Cal. App. LEXIS 612
CourtCalifornia Court of Appeal
DecidedMarch 26, 2008
DocketB188733
StatusPublished
Cited by9 cases

This text of 75 Cal. Rptr. 3d 368 (Unterberger v. RED BULL NORTH AMERICA, INC.) is published on Counsel Stack Legal Research, covering California Court of Appeal primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Unterberger v. RED BULL NORTH AMERICA, INC., 75 Cal. Rptr. 3d 368, 162 Cal. App. 4th 414, 2008 Cal. App. LEXIS 612 (Cal. Ct. App. 2008).

Opinion

Opinion

COOPER, P. J.

SUMMARY

A beverage distributor in St. Maarten sued a California company, alleging it had a contract for the exclusive right to distribute an energy drink in St. Maarten and adjacent islands, and that the company improperly terminated the contract without good cause. The trial court correctly granted a motion for nonsuit at the close of the distributor’s case, as there was no evidence of an agreement with the California company requiring good cause for the distributor’s termination. Nor was there any error in the trial court’s grant of summary adjudication of the distributor’s claims of fraud and intentional infliction of emotional distress in connection with the distributor’s termination.

FACTUAL AND PROCEDURAL BACKGROUND

Dominik and Sabine Unterberger own a company—Holstein Distributors N.V., doing business as Carma Importers (Carma)—that distributes beverages and other items in St. Maarten and other Caribbean islands. In 1999, the Unterbergers approached Red Bull GmbH, an Austrian company (Red Bull Austria), seeking the right to distribute its Red Bull Energy Drink in St. Maarten and nearby islands. At the time, Red Bull Austria had no distributors in the Caribbean. In July 1999, Eva Fischer of Red Bull Austria asked Unterberger for the names of the islands for which Carma would like the sole distribution rights, and Unterberger named, in addition to St. Maarten, several islands in the immediate vicinity (St. Barts, St. Eustatius, Anguilla, Saba, St. Kitts and Nevis). Fischer responded with a *417 fax message, stating that Carma could distribute to St. Maarten, St. Eustatius, Anguilla, Saba, St. Kitts, and Nevis. Carma began selling Red Bull Energy Drink in September 1999. Sales of Red Bull went “extremely well” in the first year.

In 2000, after about nine months of doing business with Red Bull Austria, the Unterbergers met with Eva Fischer during a trip to Germany. During that meeting, they asked her “to reconfirm our terms.” According to Dominik Unterberger (Unterberger), Fischer said, “ ‘Listen, you guys are doing a very good job,’ ” and “ ‘Why would you, Red Bull Austria, terminate anybody who is doing such a good job?’ ”

On April 9, 2001, Red Bull Austria informed Carma that, due to rapid expansion to over 50 countries, it was restructuring its business, with immediate effect, so that the Caribbean and Central American countries would “now be covered by our Red Bull North America operation,” which would mean increased support and faster service. “We are currently handing over all the files to the U.S. and Red Bull North America and Mr. Ed Torres [area manager for the Caribbean and Central America] will contact you in due course to set up individual business meetings and assess the current and future business with your companies.”

Carma continued to distribute Red Bull Energy Drink, dealing with Red Bull North America, Inc. (RBNA). On August 28, 2001, in a memorandum advising Unterberger of a price adjustment, RBNA’s area manager wrote: “Carma Importers will have selling authorization for the territory of St. Maarten and based on geographic proximity the islands of Anguilla, Saba and St. Barths only. Under no circumstances will Carma Importers entertain or engage in any sales activity outside of these areas. Any deviation in this policy will result in the immediate ceasing of shipments and prompt termination of any relationship between RBNA and Carma Importers.”

Sales continued to increase in 2001 and 2002. On September 10 and 11, 2002, RBNA representatives—Markus Pichler (vice-president), Elias Dunia (the new manager for the region), Joel Jelderks (general manager for the Caribbean), and Dana Montenegro (a marketing consultant)—visited Carma’s St. Maarten office for the first time (the market visit), to introduce the new area manager, assess “how things [were] going” and so on. RBNA suggested various marketing activities, and told Unterberger they thought he was doing a great job. On September 19, Dunia forwarded RBNA’s report on the market visit, for Unterberger’s review and comment. Under “main issues,” the report listed the current inventory, distribution levels, sales volume and unit prices, and also stated the following:

*418 —“No significant RB marketing activity, except for some radio support in the island, in the past year,” and
—“Carma has no distribution contract, only a letter of agreement with RB Austria from 1999.”

The report then listed 11 “next steps,” including an evaluation of the sales potential for the remainder of the year and determining a 2003 forecast; developing a promotional support program and a one-year plan for 2003; and a “special offer of 1 free case in 10” from September 16 to December 1. The “next steps” also included: “Distribution contract to be produced after legal consultation by RBNA,” and “Additional coverage to islands such as Anguilla, St. Barts, Antigua, Nevis, St. Kitts, Saba to be considered.”

Unterberger responded to RBNA’s report, stating in an e-mail to Dunia on September 23 that “there are a few things that we would like to add.” Among these items was: “The importance of Carma Importers receiving a proper contract is based primarily on the situation at hand. After we reestablish ourselves it is imperative that we have the surrounding Islands assigned to us ‘Officially.’ 1 Dunia’s response on September 30 stated they would “work out a plan together to address support needs for future development in the market,” and that “Marcus is working on the contract documents and will advise us all as soon as they are ready.”

No contract documents were forthcoming, however. According to Unterberger, Carma immediately began working on the “next steps,” but, except for providing the “1 free case in 10” deal, RBNA performed none of the “next steps” to which it had agreed. Within a few weeks, Dunia began to discourage Unterberger with “[njegative letters.” 2 When Unterberger persuaded the sponsor of the Heineken Regatta, a big event in St. Maarten, to *419 allow Carma to work with them, Duma said that “ ‘[Carma’s] work does not justify any amount of—any amount of sponsoring.’ ”

Eventually, on March 11, 2003, RBNA terminated its business relationship with Carma. In June 2003, Unterberger wrote a letter to Red Bull Austria, seeking an appointment during an upcoming trip to Germany, “to find out the actual reasons for the decision made.” In recounting the history of its dealings with Red Bull Austria and RBNA, Unterberger observed that everything was going very well after the September 2002 market visit, “until we inquired when we were to finally receive our long awaited contract. (Red Bull Austria was always reluctant to give us a contract due to the upcoming change over to Red Bull North America).”

On March 8, 2004, the Unterbergers and Carma sued RBNA for breach of contract and multiple other causes of action. 3 RBNA obtained summary adjudication in its favor of many of the claims, including those for fraud and intentional infliction of emotional distress.

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Cite This Page — Counsel Stack

Bluebook (online)
75 Cal. Rptr. 3d 368, 162 Cal. App. 4th 414, 2008 Cal. App. LEXIS 612, Counsel Stack Legal Research, https://law.counselstack.com/opinion/unterberger-v-red-bull-north-america-inc-calctapp-2008.