United States v. Ward Baking Company

243 F. Supp. 713, 1965 U.S. Dist. LEXIS 9509, 1965 Trade Cas. (CCH) 71,490
CourtDistrict Court, E.D. Pennsylvania
DecidedJune 21, 1965
DocketCiv. A. 31666
StatusPublished
Cited by3 cases

This text of 243 F. Supp. 713 (United States v. Ward Baking Company) is published on Counsel Stack Legal Research, covering District Court, E.D. Pennsylvania primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
United States v. Ward Baking Company, 243 F. Supp. 713, 1965 U.S. Dist. LEXIS 9509, 1965 Trade Cas. (CCH) 71,490 (E.D. Pa. 1965).

Opinion

VAN DUSEN, District Judge.

In this action, plaintiff seeks a finding that defendant Ward Baking Company 1 (hereinafter called “defendant”) has engaged in a combination and conspiracy in unreasonable restraint of interstate trade and commerce in economy bread, in violation of § 1 of the Sherman Act (15 U.S.C. § 1), and an injunction perpetually enjoining defendant, its successors, assignees and transferees, as well *714 as its officers, agents and employees, from continuing to carry out or revive the alleged combination and conspiracy or from engaging in any other such combination or conspiracy. The Complaint has been filed under § 4 of the Sherman Act (15 U.S.C. § 4). Economy bread is defined in the Complaint as that class of white loaf bread sold in the Philadelphia-Trenton area at prices lower than white loaf bread of equivalent weight and size, allegedly known as “regular brand bread” or “commercial bread.” The Complaint also alleges that economy bread is known in the trade as “secondary” or “cheap” bread. The background facts are stated in part at pages 71, 72 of the November 15, 1963, Opinion in United States v. Ward Baking Company, et al., Criminal No. 21123, 224 P.Supp. 66.

The testimony revealed that in the spring and summer of 1960, the General Baking Company, Freihofer Baking Company, and the Fischer Baking Company had a secondary or cheap loaf of bread which sold for 170 retail in the Philadelphia market (N.T. 230-2), 2 but that prior to July 18, 1960, at least three brands of economy bread (Twentieth Century, New Century and Dainty Maid, being defendant’s economy bread) were being sold at 150 per loaf retail. At this time, and until July 25, 1960, Unity Bread (sold by Frankford-Quaker Grocery Co., which is alleged by plaintiff to be an active co-conspirator in the alleged conspiracy to fix the price of economy bread) was sold for a retail price of 170 (P-20, Exhibit A-1).

In July 1960, the Schulz Baking Company, which produced and sold Twentieth Century bread through a subsidiary, was under contract to produce for Frankford-Quaker Grocery Company Unity bread at a price per loaf (see P-11) which prevented it from making a profit, in view of increased material and labor costs which were affecting all the bakeries in the spring and summer of 1960 (N.T. 227). The Schulz Baking Company could not secure the consent of Frankford-Quaker Grocery Company to the increase of this price unless two factual situations prevailed, as follows:

1. There were increased costs of labor and increased costs in materials.

2. Three of the four major grocery chains in Philadelphia had increased their price of bread (N.T. 311). Although the Schulz Company was in a

position to demonstrate point #1 during the spring of 1960, it was not until early July that it could show that three of the above-mentioned four grocery chains had increased their price of bread. By mid-July, A & P, Acme and Penn Fruit had all gone up in the price of bread to two loaves for 370 (N.T. 311-4). Food Fair was selling its bread at the retail price of two for 350 (N.T. 313) and increased that price to two for 370 on July 19, 1960 (N.T. 316). Although the two prerequisites to the securing by the Schulz Baking Company of an increased price from Frankford-Quaker Grocery Company had been shown by July 15, 1960, the Schulz Company still had to secure the consent of the Frankford-Quaker Company to the increase in price and, in order to secure this consent, it represented to the Frankford-Quaker Company that “the independents were going up in price” (N.T. 317). By the “independents,” they included Ward Baking Company. On July 15, 1960, Schulz had secured the agreement of at least one manufacturer (Rossi) of bread which sold its product to an independent distributor that this manufacturer would increase its price as of approximately the end of July to the independent distributor, so that the independent distributor would be required to raise its retail price to 170 per loaf. On or sometime after July 15, 1960, the Schulz Company secured similar consent of another manufacturer (Fleischmann) which supplied bread to the same independent distributor (New Century). The Schulz Com *715 pany approached other bakers, including defendant, during the period after July 15, 1960, in an effort to secure the increase in the price of economy bread in the Philadelphia market during July 1960 and thereafter. The evidence makes clear that the Schulz Baking Company was the dominant company in forming the conspiracy and in trying to secure other companies to join the conspiracy to raise the price of economy bread in the Philadelphia market, particularly because of its interest in securing a price rise for the bread which it was under contract to supply to the Frank-ford-Quaker Grocery Co. with the Unity label. The record makes clear that on or before July 18, 1960, the Schulz Baking Company ordered 170 end labels from its supplier so that these end labels would be available for other distributors, as well as itself, in the sale of economy bread at the 170 price (see P-18). On July 18, 1960, defendant increased its price of Dainty Maid bread to 170 per loaf retail. On or about August 1, 1960, the price of Twentieth Century bread was increased to 170 per loaf retail, but this retail price was decreased again to 150 per loaf within, approximately 24 hours.

The only evidence, independent of declarations of alleged co-conspirators, connecting the defendant with the conspiracy is the following testimony of Charles L. Schulz, Jr. (secretary of Schulz Baking Company and manager of its Twentieth Century distributorship):

A. Sometime between April 1960 and June 1960, he was talking to a sales supervisor of the Ward Baking Company (Mr. Ryan) at the Philadelphia Navy Yard at the time of a bid opening. Mr. Ryan said “they were wondering when we could get the price of bread up in the City of Philadelphia” (N.T. 128). Mr. Ryan was referring to the 150 loaf (N.T. 130). Mr. Schulz said “we are also interested in getting a higher price for our bread” (N.T. 129).

B. A week or two after the above conversation at the Navy Yard, Mr. Ryan introduced Mr. Schulz to Mr. Doyle, the Philadelphia manager of the defendant, during a phone conversation. Mr. Doyle said “that Ward Baking Company was interested in raising the price of bread,” he was wondering how Schulz felt about it, and Ward had a definite date in mind when they wanted to go up in price. 3 Mr, Doyle told Mr. Schulz the date on which Ward would raise the price and that date was within a month of the time of the phone conversation. Ward raised the price of its economy bread on the date Doyle said it would be raised (N.T. 155).

C. Within a week of this first phone conversation, there was a second phone conversation between Doyle and Schulz during which New Century bread was discussed and Schulz told Doyle “we felt they all wanted a price rise” (N.T. 140). Rossi and Fleischmann, the manufacturers of bread for New Century, were mentioned in this conversation. Mr. Schulz testified that (N.T.

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Bluebook (online)
243 F. Supp. 713, 1965 U.S. Dist. LEXIS 9509, 1965 Trade Cas. (CCH) 71,490, Counsel Stack Legal Research, https://law.counselstack.com/opinion/united-states-v-ward-baking-company-paed-1965.