United States v. Philip Morris USA

District Court, District of Columbia·Decided January 19, 2023·No. Civil Action No. 1999-2496·Published

Opinion

UNITED STATES DISTRICT COURT FOR THE DISTRICT OF COLUMBIA

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UNITED STATES OF AMERICA, )

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Plaintiff, )

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v. ) Civil Action No. 99-2496 (PLF)

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PHILIP MORRIS USA INC. et al., )

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Defendants. )

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OPINION

On December 6, 2022, the Court granted the parties’ Joint Motion to Enter Fourth Superseding Consent Order Implementing the Corrective-Statements Remedy at Point of Sale (“Settlement Mot.”) [Dkt. No. 6507] and entered the parties’ proposed Fourth Superseding Consent Order Implementing the Corrective-Statements Remedy at Point of Sale [Dkt. No. 6520]. See Order #128-Remand [Dkt. No. 6521]; Order #129-Remand, Fourth Superseding Consent Order Implementing the Corrective-Statements Remedy at Point of Sale (“POS Consent Order”) [Dkt. No. 6522].1 The Court’s order stated that an opinion explaining the Court’s

1 The parties are the United States and the Public Health Intervenors (collectively, “plaintiffs”); Philip Morris USA Inc., Altria Group, Inc., and R.J. Reynolds Tobacco Company (individually, as successor in interest to Brown & Williamson Tobacco Corporation, and as successor to Lorillard Tobacco Company) (collectively, “defendants”); and ITG Brands, LLC, Commonwealth Brands, Inc., and Commonwealth-Altadis, Inc. (collectively, the “remedies parties”). Defendants and the remedies parties are collectively referred to as the “manufacturers.” The nonparty national retailer groups – the National Association of Convenience Stores (“NACS”) and the National Association of Tobacco Outlets (“NATO”) – are collectively referred to as the “retailer groups.”

reasons for concluding, after notice and hearing, that the POS Consent Order should be entered would follow in due course. See Order #128-Remand at 2.

After careful consideration of the parties’ proposed consent order, the views of participating retailers both opposing and supporting the proposed consent order, and the basis for the D.C. Circuit’s limited remand to the district court “to make due provision for the rights of innocent third parties,” United States v. Philip Morris, 566 F.3d 1095, 1150 (D.C. Cir. 2009) (per curiam) – and after conducting a POS Settlement Hearing on July 28, 2022 – the Court entered the POS Consent Order for the following reasons.2

I. BACKGROUND

Litigation in this matter has persisted for over two decades. While the facts and procedural history of the case have been extensively laid out in previous opinions and orders of both this Court and the court of appeals, see, e.g., United States v. Philip Morris USA Inc., 566 F.3d at 1105-10, the Court will briefly set forth the most pertinent details below.

A. The Remedial Order

After a nine-month bench trial concluding in 2006, Judge Gladys Kessler determined that the defendant manufacturers had conspired to and did in fact violate the substantive provisions of the Racketeer Influenced and Corrupt Organizations Act (“RICO”), 18 U.S.C. § 1962. See United States v. Philip Morris USA, Inc., 449 F. Supp. 2d 1, 27

2 A participating retailer is defined as “a retailer that is a party to a Participating Retailer Contract.” POS Consent Order at ¶ Z. A Participating Retailer Contract “means a contract with a retailer that permits the Manufacturer (i) to choose the placement of Covered Brands of cigarettes in or on a Merchandising Set related to Covered Brands or (ii) to approve, place, remove, or require the placement or removal of advertising, marketing, promotional or other informational material that advertises, markets, or promotes its Covered Brands in a Store.” Id. at ¶ AA.

(D.D.C. 2006). In accordance with that finding, Judge Kessler issued a remedial order that set forth remedies tailored to prevent and restrain future RICO violations by the defendant tobacco manufacturers, including an injunction that required the defendants to issue “corrective statements.” United States v. Philip Morris USA, Inc., 449 F. Supp. 2d at 27; 938-41 (setting forth Order #1015 Final Judgment and Remedial Order [Dkt. No. 5733]); see also 18 U.S.C. § 1964 (vesting courts with “jurisdiction to prevent and restrain [RICO violations] by issuing appropriate orders . . . making due provision for the rights of innocent persons”).

Judge Kessler determined that such an injunction “[wa]s appropriate and necessary to prevent and restrain [defendants] from making fraudulent public statements on smoking and health matters in the future.” United States v. Philip Morris USA, Inc., 449 F. Supp. 2d at 926. One requirement, known as the “Point-of-Sale” or “POS remedy,” ordered retailers participating in the defendants’ Retail Merchandising Program to display signs with corrective statements at the retail point of sale of tobacco products. See id. at 939-40; United States v. Philip Morris USA Inc., 566 F.3d at 1141. Under the Retail Merchandising Program, participating retailers enter into contracts with the defendants to display the manufacturers’ in-store advertising. Id.

On appeal, the D.C. Circuit largely affirmed Judge Kessler’s findings, conclusions, and injunctive order, but “vacate[d] the remedial order as it regard[ed] point-of-sale displays and remand[ed] for the district court to make due provision for the rights of innocent third parties.” United States v. Philip Morris USA Inc., 566 F.3d at 1150. The court of appeals reasoned that the retailers affected by the POS remedy “did not receive notice of th[e] remedy or an opportunity to present evidence or arguments to the district court regarding the impact the

injunction would have on their businesses,” nor did the district court “independently consider[] the impact of th[e] [remedy] on affected retailers,” as required by Section 1964(a). Id. at 1141.

To adequately resolve this issue on remand, this Court determined that an evidentiary hearing would be necessary to allow the parties to present their legal and factual arguments concerning the implementation of the POS remedy and to allow third party retailers the opportunity to air their concerns. See Order #86-Remand [Dkt. No. 6283]. And on December 20, 2019, the Court clarified the scope of the evidentiary hearing. See United States v. Philip Morris USA Inc., 436 F. Supp. 3d 1 (D.D.C. 2019) (Opinion and Order #92-Remand [Dkt. No. 6308]). The Court concluded that the only remaining question for adjudication at the evidentiary hearing was “whether this Court can craft a new proposal to implement the POS remedy that makes due provision for retailers’ rights.” Id. at 7. In order to sufficiently make “due provision” for retailers’ rights, the Court further concluded that it would consider evidence to determine

(1) whether the plaintiffs’ 2018 proposal for implementing the POS remedy will have an adverse impact on the retailers’ rights; if so, (2) whether that proposal (or some modification thereof) is sufficiently tailored to minimize the impact on retailers; and (3) even if tailored to minimize the impact on the retailers’ rights, whether it nevertheless interferes with those rights to such an extent as to make any implementation of the POS remedy improper.

United States v. Philip Morris USA Inc., 436 F. Supp. 3d at 9.

B. The Settlement and Consent Order On May 3, 2022, the parties informed the Court that “[a]fter extensive, months-

long discussions and negotiations, [they] ha[d] reached an agreement in principle to settle the point-of-sale messaging portion of the corrective-statements remedy.” Joint Motion for Status

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Related

United States v. Philip Morris USA Inc.
566 F.3d 1095 (D.C. Circuit, 2009)
United States v. Philip Morris USA, Inc.
449 F. Supp. 2d 1 (District of Columbia, 2006)