United States v. Joseph Samuel Serian, A/K/A Joseph Seriani, D/B/A USA Lens, Inc.

895 F.2d 432, 29 Fed. R. Serv. 712, 1990 U.S. App. LEXIS 810, 1990 WL 4029
CourtCourt of Appeals for the Eighth Circuit
DecidedJanuary 16, 1990
Docket89-1832
StatusPublished
Cited by5 cases

This text of 895 F.2d 432 (United States v. Joseph Samuel Serian, A/K/A Joseph Seriani, D/B/A USA Lens, Inc.) is published on Counsel Stack Legal Research, covering Court of Appeals for the Eighth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
United States v. Joseph Samuel Serian, A/K/A Joseph Seriani, D/B/A USA Lens, Inc., 895 F.2d 432, 29 Fed. R. Serv. 712, 1990 U.S. App. LEXIS 810, 1990 WL 4029 (8th Cir. 1990).

Opinion

BEAM, Circuit Judge.

On May 25, 1988, a twenty-four count indictment was filed against Joseph Samuel Serian, a/k/a Joseph Seriani, d/b/a USA Lens, Inc. On March 29, 1989, a jury convicted Serian on twenty counts of the indictment, including mail fraud in violation of 18 U.S.C. §§ 2 and 1341 (1982); wire fraud in violation of 18 U.S.C. §§ 2 and 1343 (1982); fraud of financial institutions in violation of 18 U.S.C. § 2 and § 1344(a)(2) (Supp. V 1987); and delivery of misbranded devices in violation of 18 U.S.C. § 2 and 21 U.S.C. § 331(a) (1982). The district court 1 sentenced Serian to five years in prison, ordered restitution in the amount of $1,185.84, and imposed a special assessment of $1,000. Serian appeals his conviction. We affirm.

I. BACKGROUND

In March of 1984, Serian founded USA Lens, a mail order contact lens business. Serian was the president and chief executive officer of USA Lens. He placed advertisements in national magazines such as Playgirl, Mademoiselle and Cosmopolitan which stated that a customer could order a nationally advertised brand of contact lenses for a lower than market price. USA Lens promised that most of the lenses would be shipped within twenty-four to forty-eight hours of receiving an order. USA Lens also established a toll free telephone number to receive orders from all over the United States. Serian created merchant agreements with several banks in order to process MasterCard and Visa credit card orders. Through these agreements, Serian could write out tickets to reflect the credit card charges, and deposit the tickets to receive credit in the USA Lens bank account.

USA Lens had difficulty procuring enough contact lenses from manufacturers and suppliers to meet its orders. Back orders became a constant problem. Serian sent letters to frustrated customers and promised to ship their lenses “the next day.” Serian, however, could not and did not fill all of these orders. Serian began sending lenses with prescriptions which were different than those ordered by the customers. Serian would not send the brand name lenses requested by the customer, but would ship substitute lenses of different manufacturers. Rather than providing contact lenses that were factory fresh in their original sealed and sterile vials, Serian would remove the lenses from their vials and ship them in plastic cases so that customers would not know the actual prescription or the brand name of the lenses that they received.

Customers began to cancel their orders. Serian advertised that USA Lens would refund the purchase price of the lenses if customers did not receive their lenses within thirty days of the purchase date, or if their lenses were unsatisfactory and returned within thirty days. Serian failed to make the refunds despite numerous requests.

When a credit card transaction was canceled or reversed, the cancelation created a chargeback to the banks who issued credit to USA Lens. The banks would then deduct the chargeback from the account of USA Lens. Despite the frequency of chargebacks to the USA Lens account, Se-rian continued to process credit card orders until the banks refused to continue their banking relationships with USA Lens. Customers continued to request refunds, and the banks eventually wrote off over $100,000 in chargebacks.

Serian moved the office of USA Lens from St. Louis, Missouri, to Ft. Lauderdale, *434 Florida. From this new location, Serian continued to advertise in national publications. During trial, evidence was introduced that Serian had been affiliated with similar corporations in Ohio, West Virginia, and Missouri.

On appeal, Serian argues: (1) that he was denied due process of law when the district court denied his motion in limine and admitted evidence of prior similar acts; (2) that the government failed to demonstrate Serian’s specific intent to engage in fraudulent conduct or the existence of a scheme to defraud; and (3) that he was denied due process of law when the district court denied his motion to sever counts in the indictment because the jury was unable to compartmentalize the evidence against Serian as an individual and against USA Lens.

II. DISCUSSION

A. Prior similar acts

At trial, the district court admitted into evidence government exhibits numbered 430, 431, 432, 4.33, and 434. Government exhibit 430 was a segment of a West Virginia court order which stated, in part, that “Dr. Serian created a corporation and thereafter advertised the sale of contact lenses on a nationwide basis at discount prices and then participated in the receipt and handling of approximately $300,000 without sending the lenses to a great majority of those who sent money to Dr. Seri-an’s corporation.” Trial Transcript, vol. 3, at 575. Government exhibit 431 was a 1983 consent agreement between Serian and the Ohio State Board of Optometry which stated, in part, that Serian “obtained a fee by misrepresentation in the advertising of free eye exams and then ... charged for the copies of prescriptions and failed to render other advertised services to patients.” Id. at 575-76. Government exhibit 432 was a 1983 Preliminary Injunction Order from the Court of Common Pleas in Franklin County, Ohio, in which Serian agreed, in part, not to accept money for eye wear and then allow eight weeks to elapse without shipping the order or refunding the money. See Id. at 576-78. Government exhibit 433 was a 1985 “Agreement Containing Consent Order to Cease and Desist” in which Serian agreed to fill orders with the proper prescription, furnish lenses that were sealed in their original vials, and refund money when requested. See id. at 579-83. Government exhibit 434 was a 1986 written consent decree between the State of Missouri and Serian in which Seri-an was permanently enjoined from representing that lenses had been back ordered unless they were ordered, and from misrepresenting brands of contact lenses, promised delivery dates and refund dates. See id. at 584-85.

Serian argues that the district court’s admission of the prior acts evidence violated Federal Rule of Evidence 404(b), which provides:

(b) Other crimes, wrongs, or acts. Evidence of other crimes, wrongs, or acts is not admissible to prove the character of a person in order to show action in conformity therewith. It may, however, be admissible for other purposes, such as proof of motive, opportunity, intent, preparation, plan, knowledge, identity, or absence of mistake or accident.

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895 F.2d 432, 29 Fed. R. Serv. 712, 1990 U.S. App. LEXIS 810, 1990 WL 4029, Counsel Stack Legal Research, https://law.counselstack.com/opinion/united-states-v-joseph-samuel-serian-aka-joseph-seriani-dba-usa-ca8-1990.