United States v. Jerry Morris Cohen

516 F.2d 1358, 1975 U.S. App. LEXIS 14503
CourtCourt of Appeals for the Eighth Circuit
DecidedMay 28, 1975
Docket74-1634
StatusPublished
Cited by47 cases

This text of 516 F.2d 1358 (United States v. Jerry Morris Cohen) is published on Counsel Stack Legal Research, covering Court of Appeals for the Eighth Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
United States v. Jerry Morris Cohen, 516 F.2d 1358, 1975 U.S. App. LEXIS 14503 (8th Cir. 1975).

Opinion

Mr. Justice CLARK.

Appellant Jerry Morris Cohen was indicted on March 20, 1974, along with his son, Boyd Cohen, on 22 counts of mail fraud, 18 U.S.C. § 1341. The younger Cohen was never apprehended, and ap *1360 pellant proceeded to trial alone on July 29, 1974, in the Eastern District of Missouri. The gravamen of the Government charge was that appellant conceived, established, and operated a nationwide “rack sales” scheme to defraud, involving the use of the mails. Cf. United States v. Nance, 502 F.2d 615 (8th Cir. 1973). At the close of the Government’s case, the district court entered a judgment of acquittal on seventeen of the counts. The defendant presented no evidence, and the jury returned a guilty verdict on the five remaining counts.

I.

The indictment charged that appellant conducted a scheme to defraud between' October 1968 and December 1970 under the name “International Sales Company” (INSCO) and subsequently between January 1971 and February 1972 under the name “United Marketing, Ltd.” The principal ingredient of the scheme was the sale of dealerships for the marketing of national brand merchandise through the use of wire rack display stands to be located in areas of heavy pedestrian traffic, such as supermarkets, drug and discount. stores, and other retail establishments. The alleged fraud consisted of the misrepresentation of: (1) "(he quality of the locations where the wire racks were to be placed; (2) the terms under which the dealerships were sold; and (3) the profits to be derived from their operation. The Government’s position was that, from start to end, appellant was the guiding star of the fraud, even though a man named Sid Lyner served initially as the titular head of the operation and, later, Boyd Cohen, appellant’s son, served as president during the period in which appellant was incarcerated for tax evasion. The Government emphasized that appellant, after serving his prison sentence, promptly returned to the active management of the operation, changed its name and location, and continued the identical scheme.

At trial, appellant’s original partner, Sid Lyner, who testified under a grant of immunity, described the origins of IN-SCO. It was in the summer of 1968 that appellant approached Lyner with a proposition involving rack sales; Lyner, who wanted to get out from under an unsuccessful automobile transmission repair business, readily agreed. Soon thereafter, the pair went to a housewares show in Chicago where appellant contacted several manufacturers of national brand products with reference to the sale of their products through display racks. Upon their return to St. Louis, Missouri, Lyner and Cohen began advertising dealerships for the sale of 3 — M tape products, but abandoned the plan when arrangements with the manufacturer failed to materialize.

In October of 1968, at the specific instance of appellant, INSCO was incorporated in the state of Missouri with Lyner, Lyner’s wife, and appellant’s wife as the original incorporators. Lyner was listed as the first president; Mrs. Cohen as the secretary-treasurer. Appellant assumed no official title in the corporation because, as he told Lyner, he feared that the Government might attach his interest in the operation in order to satisfy various income tax debts. Despite his lack of official title, appellant was the functional head of the entire operation: contacting manufacturers, preparing the sales pitch, hiring and firing company officials, and receiving the lion’s share of the profits. 1

The first step in INSCO’s plan of operation 2 was to place advertisements in newspapers throughout the country, offering dealerships for sale and casting INSCO as the authorized representative *1361 of the national- brand manufacturers named in the advertisement. Initially these ads were prepared by appellant, but that task was turned over to his son early in 1969. In fact, INSCO was never an authorized agent or representative of these manufacturers; rather, appellant had simply made an arrangement with the manufacturers of a number of well-known products whereby the manufacturers agreed to sell to INSCO as a wholesaler and to send a prepackaged shipment of retail products and wire display racks to INSCO’s customers upon receipt of cash prepayment from INSCO. 3

As described by appellant’s ads, each dealership was to consist of an inventory of prepackaged products, racks, and a “route” of varying size, up to twenty “locations” in retail outlets where the racks were to be set up. As a matter of course, when someone answered the advertisements, a form letter was sent out acknowledging the inquiry and a salesman dispatched to deliver the prepared “pitch”. The key elements of the presentation were (1) that the company would provide “high traffic” locations of some 200 to 500 persons per day; (2) that the dealership would provide earnings of from $400 to $800 per month or higher; and (3) that the company guaranteed to buy back any unsold products at the end of six months (later extended to 18 months).

If after hearing the sales pitch, a prospective dealer was interested in becoming a dealer, he was told that an earnest money deposit, usually $800, would be necessary to secure the distributorship. The prospective dealer would then make out the cheek and fill out a form so that the company’s “careful” screening of applicants could be facilitated. A letter of agreement or sales contract would be executed and submitted to the home office in St. Louis, ostensibly for screening. In fact, no credit cheeks or other screening ever occurred. Once the earnest money deposit and the letter of agreement were received at the home office, another form letter would be sent out congratulating the new dealer and advising him of his approval. The letter would also remind him that the balance of his payment for the dealership — which seems to have approximated INSCO’s actual cost for the prepackaged shipment — was due before any merchandise or racks would be sent. Only at that point would one of the company’s “marketing engineers” be sent to secure locations in the dealer’s service area; but no surveys or other marketing analyses were ever undertaken. Few, if any locations were furnished in sales areas with a daily pedestrian traffic of 200 — 500.

Although most of appellant’s customers did eventually receive the merchandise they had paid for, in some cases they did not, particularly in late 1970, toward the end of INSCO’s life. More importantly, appellant’s companies failed to provide the essential part of its package: quality locations that would support its profit projections. In theory, dealers were to keep as profits all of their income from sales over the commissions charged by the retail outlets for the privilege of allowing the racks to remain on their busy premises; dealers had only to service their racks on a regular basis to reap their profits. In reality, dealers uniformly complained that the locations provided by appellant’s companies did not fit the “high traffic” sales-producing descriptions contained in the advertising materials and sales pitches.

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Bluebook (online)
516 F.2d 1358, 1975 U.S. App. LEXIS 14503, Counsel Stack Legal Research, https://law.counselstack.com/opinion/united-states-v-jerry-morris-cohen-ca8-1975.