United States v. Allegheny Bottling Co.

695 F. Supp. 856, 1988 U.S. Dist. LEXIS 10693, 1988 WL 98106
CourtDistrict Court, E.D. Virginia
DecidedSeptember 9, 1988
DocketCrim. 87-123-N
StatusPublished
Cited by4 cases

This text of 695 F. Supp. 856 (United States v. Allegheny Bottling Co.) is published on Counsel Stack Legal Research, covering District Court, E.D. Virginia primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
United States v. Allegheny Bottling Co., 695 F. Supp. 856, 1988 U.S. Dist. LEXIS 10693, 1988 WL 98106 (E.D. Va. 1988).

Opinion

SENTENCING OPINION

DOUMAR, District Judge.

On May 19, 1988, Allegheny Bottling Company (Allegheny Pepsi), Morton M. Lapides, and James J. Harford were found guilty of price-fixing, after a seven-week *857 trikl, in violation of section 1 of the Sherman Act, 15 U.S.C. § 1. Odis R. Allen pled guilty on March 22, 1988. This opinion is limited to setting forth the reasons for the sentence and the terms of probation imposed upon Allegheny Pepsi.

I. BACKGROUND

This case arises from a conspiracy between Mid-Atlantic Coca-Cola Bottling Company (Mid-Atlantic Coke) and defendant Allegheny Bottling Company, formerly Allegheny Pepsi-Cola Bottling Company. The conspiracy began with Allegheny Pepsi, initially through its chairman of the board, with its president and its executive vice president. Allegheny Pepsi was the wholly owned subsidiary of Allegheny Beverage and Allegheny Beverage was a publicly held corporation with two classes of stock. All of the preferred shares were owned by the defendant Morton M. Lapides, and this ownership interest entitled Mr. Lapides to select five of the nine members of the board of directors. Although the remaining shares were publicly traded and owned, Lapides was still the principal stockholder and no director had ever been elected over his objection. He is a hands-on operator who controlled the company, as his counsel expressed, like a “tyrant”.

Allegheny Pepsi was found guilty by a jury of a price-fixing conspiracy which occurred in the Norfolk, Richmond and Baltimore areas. Morton M. Lapides, the chairman of the board of Allegheny Pepsi, was found guilty by a jury. James Sheridan, the president of Allegheny Pepsi, had previously pled guilty, and Armand Gravely, a Richmond area manager, previously had been found guilty by a jury. Stanley Fabian, Norfolk area manager of Allegheny Pepsi, as well as Jerry Pollino, the executive vice president and division manager of the Baltimore division of Allegheny, were granted immunity. Edward L. Wynns, a vice president of Mid-Atlantic Coke, had pled guilty to false declarations before a grand jury. Allegheny Pepsi was so permeated with the conspiracy that the lower ranking employees of the company were completely aware of the well known fact that there was a price-fixing agreement between the Pepsi and Coke distributors.

Mid-Atlantic Coca-Cola Bottling Company (Mid-Atlantic Coke) pled guilty to price-fixing in two jurisdictions and has been fined $1,000,000 in each of the jurisdictions under a plea bargain agreement. Defendant James J. Harford was the president of Mid-Atlantic Coke. Odis R. Allen, a vice president of Mid-Atlantic Coke and one time in charge of the areas encompassing both Richmond, Virginia and Norfolk, Virginia, pled guilty before the trial began. “Bud” Coe, the division manager in charge of the Baltimore area of Mid-Atlantic, was granted immunity in order to testify.

The pre-conspiracy period was characterized by intense competition between Coke and Pepsi, and by frequent “deep discounting”, i.e., discounting below the prices offered by the companies in periodic letters mailed by each of the companies to its customers and known as promotional letters. The conspiracy began in 1982 and involved an agreement to adhere to the prices established in promotional letters published by Mid-Atlantic Coke and Allegheny Pepsi. The agreement contemplated adherence to these published prices for a wide range of Coke and Pepsi products. The agreement was carried out in the markets of Norfolk and Richmond, Virginia and Baltimore, Maryland. In this way, the companies ended a period of intense competition, stabilized the market, and maintained higher prices for their cola products.

It is difficult, if not impossible, to identify with particularity the specific persons who paid higher prices because of the conspiracy. It may have been the retailer, the consumer, or both, but it is a problem of impossible magnitude to determine exactly what victim suffered what amount of damages. The only conclusion which could reliably be drawn is that the public was a victim. No exact figure can be developed for the non-fixed market price for Coke and Pepsi products, since they so dominated this oligopolistic market. It does appear from the evidence, however, that the profit gained by the defendant companies through price-fixing over the previously es *858 tablished competitive prices is far in excess of the $1,000,000 fine provided by the Sherman Act for punishment of such conspiracies. Through the agreement, the companies received what appears to be an increase in revenue of between ten and twelve million dollars as shown in the presentence reports.

Utilizing the trial evidence rather than the presentence report merely emphasizes this. For example, in the Baltimore market, Coke sold 6,200,000 to 7,000,000 cases of soft drinks per year. Tr. at 1481. Of this amount, the “take-home” or general retail market comprised 80%, or approximately 4,960,000 cases. Of these, 70% or approximately 3,472,000 cases, were sixteen ounce nonreturnable bottles. Tr. at 1486. Prior to the price-fixing conspiracy, the promotional price of sixteen ounce nonreturnable cases sold by both companies fluctuated between $6.00 and $6.40 a case. In November of 1982, both companies set the price at $6.80 and held it there for over a year until December 31, 1983. This elevated price probably caused the companies to earn somewhere around an additional forty cents per case to a maximum of eighty cents per case over the pre-conspiracy price for the year 1983.

Thus, over one million dollars in illegal revenues were obtained just from the sale of sixteen ounce nonreturnable bottles in the Baltimore area market by Mid-Atlantic Coke in the year 1983. The price in the Baltimore area was fixed in 1984 at $7.20 per case which is an increase of between eighty cents and one dollar twenty cents per case over the pre-conspiracy price. Calculating the market price is difficult at this point because of the time for which the conspiracy had been operating and because of the market domination of Coke and Pepsi. Compared to the pre-conspiracy prices, Mid-Atlantic Coke recovered more than two million dollars (and perhaps closer to four million dollars) extra for the year 1984. Obviously, if we go into Allegheny Pepsi, you can see how easy it is to double these figures for the two companies.

When one analyzes it in this fashion, it is easy to understand how the government contends that the ten to twelve million dollar figure shown in the presentence report is indeed conservative and the Court so finds it is conservative. Since a particular identifiable victim cannot be shown to have suffered a specific amount of damages, however, restitution may not be ordered under the law as it existed at the time of the commission of this offense. See United States v. Wright Contracting Co., 728 F.2d 648 (4th Cir.1984).

The Lord Chancellor of England said some two hundred years ago, “Did you ever expect a corporation to have a conscience, when it has no soul to be damned, and no body to be kicked?” 1

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695 F. Supp. 856, 1988 U.S. Dist. LEXIS 10693, 1988 WL 98106, Counsel Stack Legal Research, https://law.counselstack.com/opinion/united-states-v-allegheny-bottling-co-vaed-1988.