TY Inc. v. Pop Mart Americas Inc.

CourtDistrict Court, N.D. Illinois
DecidedJune 8, 2026
Docket1:26-cv-00463
StatusUnknown

This text of TY Inc. v. Pop Mart Americas Inc. (TY Inc. v. Pop Mart Americas Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. Illinois primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
TY Inc. v. Pop Mart Americas Inc., (N.D. Ill. 2026).

Opinion

UNITED STATES DISTRICT COURT FOR THE NORTHERN DISTRICT OF ILLINOIS EASTERN DIVISION

TY INC., ) ) Plaintiff, ) ) Case No. 1:26-cv-00463 v. ) ) Judge Sharon Johnson Coleman POP MART AMERICAS INC., ) ) Defendant. ) ) MEMORANDUM OPINION AND ORDER Plaintiff TY Inc. (“Ty”) brings the present action against Defendant Pop Mart Americas Inc. (“Pop Mart”) for (I) trademark infringement arising under 15 U.S.C. § 1114, (II) false designation of origin and unfair competition under 15 U.S.C. § 1125(a), (III) trademark dilution arising under 15 U.S.C. § 1125(c), (IV) violation of Illinois Consumer Fraud and Deceptive Business Practices Act under ILCS 505/2 (“ICFA”), and (V) common law trademark infringement under Illinois law. Before the Court is Ty’s Motion for a Preliminary Injunction (“PI”) pursuant to Rule 65(a) of the Federal Rules of Civil Procedure and Motion for a Pre-Judgment Asset Restraint (“Motion”). For the reasons set forth herein, the Court grants in part and denies in part Ty’s Motion [16]. BACKGROUND Unless otherwise noted, the following factual allegations are taken from Plaintiff’s Complaint (hereinafter, “Complaint”), (Dkt. 1), and are assumed true for purposes of resolving these Motions. See W. Bend Mut. Ins. Co. v. Schumacher, 844 F.3d 670, 675 (7th Cir. 2016). A. Ty’s Registered Trademarks Ty is the owner and manufacturer of a line of plush toys sold under its registered trademarks BEANIES®, BEANIE BABIES®, BEANIE BOOS®, BEANIE BELLIES®, and BEANIE BOUNCERS® (“Beanies Products”). These related trademarks were registered with the United States Patent and Trademark Office (“U.S.P.T.O.”) from as early as 1997 to as late as 2025, as further outlined in the following: 1. Trademark Registration No. 2,049,196 for the BEANIE BABIES mark, associated with plush toys, was registered with the U.S.P.T.O. on April 1, 1997. 2. Trademark Registration No. 3,451,670 for the BEANIES mark, associated with plush toys

and wholesale online store services featuring plush toys, was registered with the U.S.P.T.O. on June 24, 2008. 3. Trademark Registration No. 5,396,599 for the BEANIE BOOS mark, associated with plush toys, soft sculpture plush toys, stuffed and plush toys, stuffed toy animals, and stuffed toy bears, was registered with the U.S.P.T.O. on February 6, 2018. 4. Trademark Registration No. 7,069,910 for the BEANIE BELLIES mark, associated with plush toys, was registered with the U.S.P.T.O. on May 30, 2023. 5. Trademark Registration No. 7,932,746 for the BEANIE BOUNCERS mark, associated with bean bags, plush toys, soft sculpture toys, and stuffed toy animals, was registered with the U.S.P.T.O. on September 2, 2025. Since Ty began using the Beanies Marks, approximately 30 years ago, its use of the Marks in connection with plush toys has been continuous and exclusive.

B. Pop Mart’s “Beanie Series” In 2018, Pop Mart entered into an exclusive licensing agreement with a Hong Kong illustrator “Pucky.” (Dkt. 26 at *4.) Pop Mart distributes all of the Accused Products under its “Pucky” Series (the “Pucky Series”), a fictional fantasy universe and a series of characters that draw inspiration from “Puck,” the sprite in Shakespeare’s A Midsummer Night’s Dream. Id. The Pucky Series includes three “tribes” of sprite characters: the Pucky tribe, the Poko tribe and the Beanie tribe. The “Beanie Sprites” character description explains: Beanies are a group of sprites born from the dreamy snot bubbles of a dozing PUCKY fairy. Their bodies are extremely soft, featuring round or pointy heads. Beanies prefer to hide in inconspicuous corners, leisurely relaxing or taking naps. These slow sprites wish for nothing more than to chill and do nothing.

(Id. at *3-4.) Beanie Sprites do not have necks, giving them a round, bean-shaped body. In fact, they are born on bean trees and are called “豆子” (meaning “Bean” in English) or “小豆子” (meaning “Little Beans” in English) in Chinese. Id. at 22. Since 2018, Pop Mart has released thirty-seven themed Pucky Series, comprising more than 210 individual character designs. Each Pucky Series typically includes between six and twelve standard character designs and one rare “secret” character distributed through Pop Mart’s “blind-box” format. (Id. at *5.) The Pucky Series are designed as collectible art toys for children fifteen and older. Specifically, two series, the “PUCKY BEANIE BUBBLE UP SERIES” and the “PUCKY EGG BEANIE SERIES” (collectively, the “U.S. Beanie Sprite Series”) and a standalone character, “PUCKY POKO THE BEANIE FARMER” (the “U.S. Stand-Alone Beanie Sprite”), have used the term in connection with U.S. offerings. In addition, one character within the “PUCKY POKO ADVENTURE SERIES” features a Beanie Sprite known as “Beanie’s Decision Sprite.” B. Ty’s Allegations After becoming aware of Pop Mart’s Pucky Series, Ty began to allege that products Pop Mart offered for sale, distributed, marketed, sold, and/ or are continuing to sell Pucky products under Beanies Marks. For example, Ty alleges Pop Mart used Beanies Marks in connection with the sale of the following, non-exhaustive list of products: Pucky Beanie Bubble Up Series (In the product name and on the packaging box) | c= © □□ GEANIE * a ee eis ) - Xo ‘NS

A. dj

Pucky Egg Beanie Series Figurine, Plush, and Accessories (In the product name, on the packaging, products, and on the identity cards)

_— 2

Pucky Animal Beanies Series (In the product name and on the packaging boxes)

= ‘ EY i lias Lime Me pe eer. | lemme. | | wcrc) Seah SS Se a

-

‘Ty, on information and belief, alleges that Pop Mart’s unauthorized use of the Beanies Marks in the Pucky Series is intended to trade upon the goodwill and substantial recognition associated with ‘Ty and the Beanies Marks, to cause mistake or deception as to the source of Pop Mart’s Accused Products, to trade upon ‘Ty’s valuable reputation and customer goodwill in its Beanies Marks, and cause confusion, mistake, or deception. Specifically, Ty notes that all the Accused Products were marketed as products for use by children, similar to Ty’s Beanies Products, that the Beanies Marks are more prominent that the Pop Mart mark on the packaging of certain Accused Products, and that at least some of the products are “plush” - made with soft fabric such as cotton or polyester — similar to ‘Ty’s products and unlike Pop Mart’s signature “figurines made of PVC.” C. Ty’s Cease and Desist Letter to Pop Mart On October 30, 2025, Ty sent a letter to Pop Mart notifying it of the Accused Products, confirming ‘T'y’s ownership and prior use of the Marks in question, and demanding that Pop Mart cease any and all use of ‘Ty’s Marks. On November 4, 2025, Pop Mart’s legal counsel confirmed receipt of Ty’s cease and desist letter and on November 10, 2025, expressed an interest in selling off

its remaining inventory of Accused Products. Soon thereafter, on November 7, 2025, without admitting any wrongdoing, Pop Mart took steps to remove all Accused Products from sale and placed a hold on sales in the United States while the parties engaged in settlement discussions. Despite its intention to release two additional Pucky Series of Beanie Sprites, out of an abundance of caution, Pop Mart also withheld their release in the United States. On January 15, 2026, in the midst of settlement discussions, Ty filed the instant action after

identifying continued sales of the Accused Products.

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TY Inc. v. Pop Mart Americas Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/ty-inc-v-pop-mart-americas-inc-ilnd-2026.