Trueforce Global Services, Inc. v. Trueffect, Inc.

CourtDistrict Court, D. Colorado
DecidedApril 19, 2022
Docket1:20-cv-01566
StatusUnknown

This text of Trueforce Global Services, Inc. v. Trueffect, Inc. (Trueforce Global Services, Inc. v. Trueffect, Inc.) is published on Counsel Stack Legal Research, covering District Court, D. Colorado primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Trueforce Global Services, Inc. v. Trueffect, Inc., (D. Colo. 2022).

Opinion

IN THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF COLORADO Judge William J. Martínez

Civil Action No. 20-cv-1566-WJM-MEH

TRUEFORCE GLOBAL SERVICES, INC.,

Plaintiff,

v.

TRUEFFECT, INC., DAVID HINTON, CARLOS SALA, and DOES 1–20,

Defendants.

ORDER DENYING DEFENDANT DAVID HINTON’S MOTION FOR SUMMARY JUDGMENT

Plaintiff Trueforce Global Services, Inc. (“Trueforce”) brings this breach of contract and false promise lawsuit against Defendants TruEffect, Inc. (“TruEffect”) and two of its executives, David Hinton and Carlos Sala, and Does 1–20. (ECF No. 84.) This matter is before the Court on Hinton’s Motion for Summary Judgment (“Motion”), filed on September 1, 2021. (ECF No. 77.) For the reasons explained below, the Motion is denied. I. BACKGROUND1 A. Factual Background2 Trueforce is an information technology services and software consulting company. (ECF No. 77 at 5 ¶ 2.) TruEffect was a data and analytics company that

provided media and marketing services. (Id. ¶ 1.) Hinton joined TruEffect’s Board of Directors in 2015 and became its CEO in March 2017. (ECF No. 78 at 2 ¶ 4; ECF No. 77 at 7 ¶ 18.) In 2013, TruEffect partnered with Trueforce to develop a software product suite to support TruEffect’s capabilities. (ECF No. 77 at 5 ¶ 3.) Under the terms of the parties’ May 31, 2013 Agreement for Consultants, Trueforce performed services for TruEffect, and TruEffect agreed to pay Trueforce within 15 days after invoicing, resulting in two payments per month from TruEffect to Trueforce. (Id. ¶¶ 4–6.) While TruEffect’s unpaid balances ebbed and flowed over time, TruEffect owed Trueforce $183,528, with $160,776 past due, by December 2016. (Id. ¶¶ 7–10; ECF

No. 78 at 2 ¶¶ 7–10.) When Trueforce’s CEO, Gus Laredo, expressed concern over the

1 The following factual summary is based on the parties’ briefs and the documents submitted in support thereof. All citations to docketed materials are to the page number in the CM/ECF header, which sometimes differs from a document’s internal pagination.

Moreover, the parties have collectively provided 199 statements of material fact, which are heavily disputed. (ECF No. 77 at 5–25; ECF No. 78 at 1–37.) The Court only lists those material facts which are pivotal to resolving the Motion.

2 The parties frequently cite exhibits by the name of the exhibit (i.e., “Hinton Depo.”) rather than the exhibit number and CM/ECF docket entry. As a result, the Court was required to search through numerous exhibits to find any given exhibit referenced by the parties. Such a task is a tremendous waste of judicial resources. See DeSilva v. DiLeonardi, 181 F.3d 865, 867 (7th Cir. 1999) (“A brief must make all arguments accessible to the judges, rather than ask them to play archaeologist with the record.”). In the future, the parties are directed to include in all briefs proper citations to the exhibit number and the associated docket entry number and page number from the CM/ECF headers. fact that the account is “very much in the red” in January 2017, TruEffect engineer, Dave Witonsky, informed Laredo that TruEffect had recently lost the media budget from a client, which has impacted its financial situation. (ECF No. 77 at 6 ¶¶ 11–13.) Thereafter, following an early February 2017 call between Laredo, Witonsky, and

TruEffect’s Chief Financial Officer, Tony DiPaolo, TruEffect agreed to send three payments per calendar month to catch up on the outstanding debt. (Id. ¶ 16.) Nonetheless, TruEffect only made one payment in March 2017. (Id. at 7 ¶ 17.) After Hinton became CEO in March 2017, he continued TruEffect’s efforts to raise additional funds for TruEffect. (Id. ¶¶ 18, 21.) Laredo testified that he was aware that TruEffect was raising money at various times; likewise, DiPaolo testified that he told Laredo that TruEffect “expected to raise funds” to shore up the company’s financial position so that it could bring Trueforce’s account to a more reasonable position. (Id. ¶¶ 22–23, 26, 31; ECF No. 78 at 3–4 ¶¶ 22–23.) However, by August 29, 2017, TruEffect owed Trueforce $236,724 with $208,532 overdue, and Laredo admitted that he was

concerned throughout 2017 about the growing balance and whether Trueforce would be paid. (ECF No. 77 at 8 ¶¶ 28, 30.) Hinton first met and spoke with Laredo at a meeting on October 17, 2017, at which time TruEffect owed Trueforce around $320,000. (ECF No. 77 at 10 ¶¶ 39, 41.) Hinton told Laredo “something along the lines of we’re working on [getting caught up],” and he subsequently offered Trueforce the opportunity to participate “in TruEffect’s fundraising by rolling some of [sic] all of [the outstanding] invoices into an investment in TruEffect.” (Id. at ¶¶ 42, 47–48.) As part of this offer, Trueforce would receive TruEffect’s financial and operational information if they were interested in participating in TruEffect’s fundraising efforts. (ECF No. 77 at 12 ¶¶ 55–57.) Hinton has signed a sworn affidavit stating that that he told Laredo “half a dozen times that TruEffect would need to raise more money in order for TruEffect to pay

Trueforce” and asserts that he never told Laredo that TruEffect would pay Trueforce “in full.” (ECF No. 77-13 at 4 ¶ 13.) Laredo disputes these statements; he testified during his deposition that he did not recall being informed that TruEffect needed to close additional fundraising to make additional payments; instead, he stated that Hinton promised that TruEffect would pay Trueforce in full and would “catch up on what’s due in the past.” (ECF No. 78-4 at 20, 66, 70–71.) In November 2017, Laredo, on behalf of Trueforce, declined the investment offer in TruEffect and instead tendered a statement showing an outstanding balance of $347,972. (ECF No. 77 at 12 ¶¶ 59–60.) Although TruEffect at times paid down some of the outstanding balance it owed to Trueforce, it still delayed making additional

payments due in late 2017. (Id. at 13 ¶¶ 62, 65.) In January 2018, TruEffect learned that it had lost its largest customer, Metro PCS/T-Mobile. (Id. at 14 ¶ 70.) Hinton and DiPaolo informed Laredo that TruEffect had lost this customer and would need to conduct some layoffs. (Id. ¶ 72; ECF No. 78 at 14 ¶ 73.) The parties dispute whether Hinton told Laredo that this was TruEffect’s largest customer, that the loss of this revenue would affect TruEffect’s ability to cover expenses, that TruEffect’s payments to Trueforce were dependent on further financing, and that “if Trueforce wanted to continue to support TruEffect, Trueforce would need to, at a minimum, reduce the number of Trueforce employees working for TruEffect to lower TruEffect’s monthly bills and accept payments only on an ongoing basis, which TruEffect would make to the best of its ability.” (Compare ECF No. 77-13 at 4–5 ¶¶ 24– 25 with ECF No. 78-5 at 4 ¶ 8.) Laredo further testified that he received additional assurances from Hinton that TruEffect would pay Trueforce. (See ECF No. 78-4 at 69

(“Q. So in every conversation that you had with Mr. Hinton starting in January 2018, Mr. Hinton told you we’re going to pay you. A. In some – in so many words, yes.”).) On May 3, 2018, Hinton and Laredo met again to discuss Trueforce’s outstanding invoices, and Hinton agreed that TruEffect would put together a potential payment schedule. (ECF No. 77 at 15 ¶¶ 79–83.) Hinton worked with DiPaolo to put together a payment schedule that contemplated payments totaling approximately $132,000, which was ultimately sent to Laredo on May 21, 2018.3 (Id. at 16–17 ¶¶ 86, 90, 92.) Laredo testified that this payment schedule concerned only future work and that Hinton still promised that TruEffect was going to catch up on its outstanding invoices by continuing to pay three payments per month. (ECF No. 78-4 at 62–64.) At

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