Travelodge Hotels, Inc. v. Honeysuckle Enterprises Inc.

244 F. App'x 522
CourtCourt of Appeals for the Third Circuit
DecidedAugust 10, 2007
Docket05-5254
StatusUnpublished
Cited by9 cases

This text of 244 F. App'x 522 (Travelodge Hotels, Inc. v. Honeysuckle Enterprises Inc.) is published on Counsel Stack Legal Research, covering Court of Appeals for the Third Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Travelodge Hotels, Inc. v. Honeysuckle Enterprises Inc., 244 F. App'x 522 (3d Cir. 2007).

Opinion

OPINION OF THE COURT

SCIRICA, Chief Judge.

This case involves a dispute over a license agreement under which an independent hotel in Branson, Missouri, briefly operated as part of a nationwide chain of lodging facilities. On appeal, the hotel *524 operator, Honeysuckle Enterprises, Inc., and Honeysuckle’s owner, Ryan Richardson, 1 ask us to reverse the judgment of the United States District Court that it owed monthly contractual payments, liquidated damages — both with interest and attorney’s fees — to Travelodge Hotels, Inc., the licensor. Honeysuckle and Richardson also ask that we enter judgment for them on their claim of fraudulent inducement of contract, breach of contract and breach of the covenant of good faith and fair dealing. We will affirm.

I.

Travelodge Hotels, a Delaware corporation, operates a guest lodging franchise system comprising trade names, service marks, standards of service and a centralized support system that includes a nationwide computer reservation system. Honeysuckle is a Missouri corporation owned by Richardson. Richardson built an eighty-room hotel in Branson, Missouri in 1988, and, over time, expanded the number of guest rooms and added a convention center. In 2000, Richardson received an unannounced visit from a Travelodge salesman, but Richardson indicated he was not interested in a franchise. Some months later, the salesman arranged another meeting with Richardson at which he told Richardson Travelodge wanted to expand its franchises in the Branson market, and indicated that as a Travelodge franchise, Richardson could expect a fifteen percent increase in business. They also discussed Travelodge’s franchise fee of eight and a half percent of all sales, regardless of whether they were produced by Travelodge’s system. Richardson requested assurance that a Travelodge franchise would result in a fifteen percent increase in revenues, roughly $300,000, couching this as a deal-breaking point.

At a subsequent meeting, Richardson met with the salesman and a sales supervisor for Travelodge, and was shown a document purportedly showing that in 1999, Travelodge was unable to fulfill more than 13,000 reservation requests at its Branson locations, Richardson testified the three computed that 5,400 completed reservations at Honeysuckle would have been enough to increase profits by fifteen percent. Richardson said he was convinced to enter a franchise deal with Travelodge after reviewing the document, called a “Monthly Lost Business Summary Report,” with the two salesmen.

On at least one occasion Richardson received a Travelodge Uniform Franchise Offering Circular. The uniform offering warned prospective licensees to read it and all agreements carefully, and added this caution: “WE DO NOT FURNISH OR AUTHORIZE OUR SALESPERSONS TO FURNISH ANY ORAL OR WRITTEN INFORMATION CONCERNING ACTUAL, PROJECTED OR POTENTIAL COSTS, EXPENSES OR PROFITS OF A PROPOSED FACILITY.” Richardson testified that he discarded the uniform offering without reading it.

Negotiations began, and a license agreement was signed in January 2001. Richardson successfully negotiated three changes from the original agreement offered by Travelodge. These were: (1) an “Additional Termination Right” that gave Honeysuckle the right to terminate the license agreement after two years, rather than after fifteen years; (2) liquidated damages were reduced to $50,000 from the *525 original $420,000; and (3) a monthly recurring fee was changed from eight and a half percent of gross room revenues to a flat fee of $8,125 in the first year.

The agreement did not contain any provision requiring that reservations received through Travelodge result in a fifteen percent profit increase. In fact, the agreement explicitly disavows any express or implied covenants or warranties, and releases Travelodge from “any claim against us or our agents based on any oral or written representation or promise not stated in this Agreement.... [The agreement] is the entire agreement superseding all previous oral and written representations, agreements and understandings of the parties.” Further the agreement contains this provision: “You acknowledge that no salesperson has made any promise or provided any information to you about projected sales, revenues, income, profits or expenses from the Facility except as stated [in the uniform offering] or in a writing that is attached to this Agreement.”

Honeysuckle was to begin operating as a Travelodge on April 1, 2001, and franchise fees were to begin that day. But Honeysuckle never paid the monthly fees. At a bench trial, Richardson testified Honeysuckle received just thirteen reservations from Travelodge, and that these did not come in through the centralized reservations system. He also testified that he called the Travelodge reservations 800 telephone number and was told that Honeysuckle was not on the list of Travelodge facilities. Honeysuckle’s manager gave inconsistent testimony about the number of times she called the reservations number.

Travelodge representatives apparently had no record of complaints from Honeysuckle. In July, Honeysuckle was notified that Travelodge might cut it off from the central reservations system. Ultimately, after no resolution could be reached, Travelodge cut Honeysuckle from the reservations service in August 2001. Honeysuckle then notified Travelodge that it intended to terminate the franchise, and Travelodge issued an acknowledgment of termination effective December 18, 2001, and demanded payment of outstanding fees and liquidated damages.

Travelodge sued Honeysuckle and Richardson for the unpaid amounts in the United States District Court for the District of New Jersey. Honeysuckle counterclaimed that Travelodge fraudulently induced it to enter into a contract by presenting it with the monthly lost business report and suggesting that, if it had been a Travelodge franchisee, Honeysuckle could have seen a fifteen percent increase in that period.

The case was tried without a jury. The court found Honeysuckle was liable under the contract, and that Honeysuckle had failed to prove its fraudulent misrepresentation claim. This appeal followed.

II.

We have jurisdiction under 28 U.S.C. § 1332. The license agreement, under its own terms is governed by the laws of New Jersey. We exercise plenary review over a district court’s interpretations of law and of the application of the law to the facts. Banjo Buddies, Inc. v. Renosky, 399 F.3d 168, 173 (3d Cir.2005). We review the District Court’s factual findings for clear error. Banjo Buddies, 399 F.3d at 173. We review a district court’s evidentiary rulings for abuse of discretion. United States v. Pelullo, 964 F.2d 193, 199 (3d Cir.1992).

III.

Honeysuckle’s appeal comprises three general contentions: that the District Court erred by failing to find Travelodge fraudulently induced it to enter into a con *526

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Bluebook (online)
244 F. App'x 522, Counsel Stack Legal Research, https://law.counselstack.com/opinion/travelodge-hotels-inc-v-honeysuckle-enterprises-inc-ca3-2007.