Tracy Zigler, et al. v. Lyft, Inc.

CourtDistrict Court, N.D. California
DecidedJune 2, 2026
Docket3:26-cv-00575
StatusUnknown

This text of Tracy Zigler, et al. v. Lyft, Inc. (Tracy Zigler, et al. v. Lyft, Inc.) is published on Counsel Stack Legal Research, covering District Court, N.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Tracy Zigler, et al. v. Lyft, Inc., (N.D. Cal. 2026).

Opinion

1 2 3 4 UNITED STATES DISTRICT COURT 5 NORTHERN DISTRICT OF CALIFORNIA 6 7 TRACY ZIGLER, et al., Case No. 26-cv-00575-EMC

8 Plaintiffs, ORDER DENYING DEFENDANT’S 9 v. MOTION TO DISMISS

10 LYFT, INC., Docket No. 46 11 Defendants.

12 13 14 The instant suit was initially filed by a single plaintiff: Tracy Zigler. She sued Lyft, Inc., a 15 rideshare company, asserting, in essence, that it engaged in false advertising because she paid a 16 premium for a predictable, faster pickup time but Lyft failed to provide the service at the time 17 advertised. After Lyft moved to dismiss for lack of standing, Ms. Zigler filed an amended 18 complaint in which she (1) adjusted the factual predicate for her suit and (2) added two new 19 plaintiffs to the case, i.e., Lucy Ye and Brian Robey. The amended complaint was timely filed 20 pursuant to Federal Rule of Civil Procedure 15(a)(1)(B) (providing that a party may amend its 21 pleading once as a matter of course “if the pleading is one to which a responsive pleading is 22 required, . . . 21 days after service of a motion under Rule 12(b), (e), or (f)”). Lyft responded by 23 moving to dismiss – again for lack of standing. In the alternative, Lyft moved to compel 24 arbitration. The Court temporarily vacated the briefing and hearing schedule for the motion to 25 compel because Lyft had filed the motion to compel in the alternative and because Plaintiffs had 26 indicated they needed discovery to oppose the motion to compel. See Docket No. 59 (order). 27 This order, therefore, focuses only on the motion to dismiss. 1 Having considered the parties’ briefs and accompanying submissions, as well as the oral 2 argument of counsel, the Court hereby DENIES the motion to dismiss. 3 I. FACTUAL & PROCEDURAL BACKGROUND 4 A. Original Complaint 5 In the original complaint (a putative class action), there was only one named plaintiff: Ms. 6 Zigler. In the pleading, Ms. Zigler alleged, in essence, that Lyft engaged in false advertising with 7 respect to the “Priority Pickup” service:

8 Customers pay a premium for “Priority Pickup,” which advertises a certain, predictable pickup time and promises to be fastest ride 9 option, but do not receive the benefit of this bargain. Priority Pickups frequently fail to arrive at the time Lyft advertises. 10 Moreover, their arrival can by anything but ‘fast’, sometimes taking the same amount of time, or even longer than, Lyft’s “Standard” 11 option. Each of these failures mean that many customers pay a premium price for benefits that they never receive. 12 13 Compl. ¶ 2. 14 According to Ms. Zigler, she paid for a Priority Pickup in September 2025, but in spite of 15 paying the premium, “her ride arrived late, leaving her waiting at her location long past the 16 advertised pickup time.” Compl. ¶ 4. 17 Based on, inter alia, the above allegations, Ms. Zigler asserted claims for: (1) violation of 18 California Business & Professions Code § 17200; (2) violation of California Business & 19 Professions Code § 17500; (3) violation of the California Consumers Legal Remedies Act 20 (“CLRA”); (4) violation of the Pennsylvania Unfair Trade Practices and Consumer Protection 21 Law1; and (5) unjust enrichment. 22 In response to the complaint, Lyft filed a motion to dismiss based on lack of standing. It 23 argued that Ms. Zigler lacked standing because she had

24 never purchased a Priority Pickup ride. As explained in an accompanying declaration of a Lyft data scientist, Lyft maintains 25 detailed ride data for the users of its Platform, which include the type of ride initially requested and ultimately purchased for each 26 ride. Lyft’s records of Zigler’s account show that Zigler has been a user of Lyft’s Platform since 2014. Since Priority Pickup was 27 introduced as a ride option in October 2020, she has requested 48 1 rides (between May 2021 and December 2025) and taken 43 – yet not one of those rides was a Priority Pickup ride. Zigler’s account 2 records show that Zigler has never requested or paid for the Priority Pickup option for any ride – in September 2025 (as the complaint 3 alleges) or otherwise. 4 Docket No. 18 (Mot. at 1) (emphasis omitted). 5 Ms. Zigler responded to the motion to dismiss by filing a first amended complaint 6 (“FAC”). See Docket No. 23 (FAC); see also Fed. R. Civ. P. 15(a)(1)(B) (allowing a plaintiff to 7 amend as a matter of right within 21 days after service of a Rule 12(b) motion). She also filed a 8 brief “opposition” to the motion to dismiss, stating that, in light of the amended complaint, the 9 motion to dismiss (directed at the original complaint) was moot. See Docket No. 26-2 (Opp’n at 10 1). Lyft then filed a reply, challenging Ms. Zigler’s standing to file the FAC, see Docket No. 35 11 (reply), and Ms. Zigler filed a proposed sur-reply. See Docket No. 36-1 (proposed sur-reply). 12 On the same day that Ms. Zigler filed her proposed sur-reply, Lyft moved to extend the 13 time to respond to the FAC. See Docket No. 38 (motion). The Court granted the motion. In its 14 order, the Court directed that any “any renewed response by Defendant shall direct its attention to 15 the allegations contained in the FAC” because the FAC had superseded the original pleading. 16 Docket No. 42 (Order at 1). 17 B. First Amended Complaint 18 In the FAC, there are now three named plaintiffs: Ms. Zigler plus Ms. Ye and Mr. Robey. 19 Plaintiffs now assert false advertising based on not only Lyft’s Priority Pickup service but also its 20 Standard service. They allege as follows:

21 2. Many Lyft customers pay a premium price for a priority pickup time, either: (a) the highest price for the “Priority 22 Pickup” time – which is always presented as the fastest option and as arriving at a predictable pickup time; or (b) a 23 premium price for a “Standard” ride – which is presented as arriving at a predicable pickup time and faster than a “Wait 24 & Save” (although not as quickly as a Priority Pickup).

25 3. In both instances, customers pay more for the promise of a predictable and faster pickup. Unfortunately, Lyft fails to 26 deliver. First, Priority Pickups frequently fail to arrive at the time Lyft advertises. Moreover, their arrival can by anything 27 but ‘fast’, sometimes taking the same amount of time, or predictable and arriving sooner than Wait & Save, but they 1 frequently take as long or much longer than a Wait & Save ride would to arrive. Each of these failures mean that many 2 customers pay a premium price for benefits that they never receive. 3 4 FAC ¶¶ 2-3. 5 According to Plaintiffs, they each paid a premium on Priority Pickup and/or Standard but 6 Lyft failed to provide a ride on the terms advertised. 7 • Ms. Zigler “paid for a ride that Lyft marketed as faster and with a more predictable 8 arrival time in September 2025, and on other occasions. Despite paying a premium 9 price to be picked up by a certain time, her rides arrived long past the advertised 10 pickup time. For example, on November 7, 2025, Plaintiff Zigler chose a Standard 11 ride marketed as arriving in six minutes and paid a corresponding price premium 12 for a Standard ride which was more expensive than the simultaneously offered 13 Wait & Save. Instead of receiving the faster and more predictable ride Lyft 14 promised and charged her for, Plaintiff Zigler waited significantly longer for her 15 ride to arrive.” FAC ¶ 5. Ms. Zigler no longer asserts (as she did in her original 16 complaint) that she used the Premium Pickup service. 17 • In contrast, Ms. Ye – “[o] multiple occasions within the past year [–] . . . paid Lyft 18 for a Priority Pickup ride. Despite paying a premium price to be picked up faster, 19 these rides often took longer than advertised to arrive.

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Tracy Zigler, et al. v. Lyft, Inc., Counsel Stack Legal Research, https://law.counselstack.com/opinion/tracy-zigler-et-al-v-lyft-inc-cand-2026.