Tracy Zigler, et al. v. Lyft, Inc.

District Court, N.D. California·Decided June 2, 2026·No. 3:26-cv-00575·Unknown

Opinion

TRACY ZIGLER, et al., Case No. 26-cv-00575-EMC

Plaintiffs, ORDER DENYING DEFENDANT’S v. MOTION TO DISMISS

Docket No. 46 Defendants.

The instant suit was initially filed by a single plaintiff: Tracy Zigler. She sued Lyft, Inc., a rideshare company, asserting, in essence, that it engaged in false advertising because she paid a premium for a predictable, faster pickup time but Lyft failed to provide the service at the time advertised. After Lyft moved to dismiss for lack of standing, Ms. Zigler filed an amended complaint in which she (1) adjusted the factual predicate for her suit and (2) added two new plaintiffs to the case, i.e., Lucy Ye and Brian Robey. The amended complaint was timely filed pursuant to Federal Rule of Civil Procedure 15(a)(1)(B) (providing that a party may amend its pleading once as a matter of course “if the pleading is one to which a responsive pleading is required, . . . 21 days after service of a motion under Rule 12(b), (e), or (f)”). Lyft responded by moving to dismiss – again for lack of standing. In the alternative, Lyft moved to compel arbitration. The Court temporarily vacated the briefing and hearing schedule for the motion to compel because Lyft had filed the motion to compel in the alternative and because Plaintiffs had indicated they needed discovery to oppose the motion to compel. See Docket No. 59 (order). This order, therefore, focuses only on the motion to dismiss. Having considered the parties’ briefs and accompanying submissions, as well as the oral argument of counsel, the Court hereby DENIES the motion to dismiss. A. Original Complaint In the original complaint (a putative class action), there was only one named plaintiff: Ms. Zigler. In the pleading, Ms. Zigler alleged, in essence, that Lyft engaged in false advertising with respect to the “Priority Pickup” service:

Customers pay a premium for “Priority Pickup,” which advertises a certain, predictable pickup time and promises to be fastest ride option, but do not receive the benefit of this bargain. Priority Pickups frequently fail to arrive at the time Lyft advertises. Moreover, their arrival can by anything but ‘fast’, sometimes taking the same amount of time, or even longer than, Lyft’s “Standard” option. Each of these failures mean that many customers pay a premium price for benefits that they never receive. Compl. ¶ 2. According to Ms. Zigler, she paid for a Priority Pickup in September 2025, but in spite of paying the premium, “her ride arrived late, leaving her waiting at her location long past the advertised pickup time.” Compl. ¶ 4. Based on, inter alia, the above allegations, Ms. Zigler asserted claims for: (1) violation of California Business & Professions Code § 17200; (2) violation of California Business & Professions Code § 17500; (3) violation of the California Consumers Legal Remedies Act (“CLRA”); (4) violation of the Pennsylvania Unfair Trade Practices and Consumer Protection Law1; and (5) unjust enrichment. In response to the complaint, Lyft filed a motion to dismiss based on lack of standing. It argued that Ms. Zigler lacked standing because she had

never purchased a Priority Pickup ride. As explained in an accompanying declaration of a Lyft data scientist, Lyft maintains detailed ride data for the users of its Platform, which include the type of ride initially requested and ultimately purchased for each ride. Lyft’s records of Zigler’s account show that Zigler has been a user of Lyft’s Platform since 2014. Since Priority Pickup was introduced as a ride option in October 2020, she has requested 48 rides (between May 2021 and December 2025) and taken 43 – yet not one of those rides was a Priority Pickup ride. Zigler’s account records show that Zigler has never requested or paid for the Priority Pickup option for any ride – in September 2025 (as the complaint alleges) or otherwise. Docket No. 18 (Mot. at 1) (emphasis omitted). Ms. Zigler responded to the motion to dismiss by filing a first amended complaint (“FAC”). See Docket No. 23 (FAC); see also Fed. R. Civ. P. 15(a)(1)(B) (allowing a plaintiff to amend as a matter of right within 21 days after service of a Rule 12(b) motion). She also filed a brief “opposition” to the motion to dismiss, stating that, in light of the amended complaint, the motion to dismiss (directed at the original complaint) was moot. See Docket No. 26-2 (Opp’n at 1). Lyft then filed a reply, challenging Ms. Zigler’s standing to file the FAC, see Docket No. 35 (reply), and Ms. Zigler filed a proposed sur-reply. See Docket No. 36-1 (proposed sur-reply). On the same day that Ms. Zigler filed her proposed sur-reply, Lyft moved to extend the time to respond to the FAC. See Docket No. 38 (motion). The Court granted the motion. In its order, the Court directed that any “any renewed response by Defendant shall direct its attention to the allegations contained in the FAC” because the FAC had superseded the original pleading. Docket No. 42 (Order at 1). B. First Amended Complaint In the FAC, there are now three named plaintiffs: Ms. Zigler plus Ms. Ye and Mr. Robey. Plaintiffs now assert false advertising based on not only Lyft’s Priority Pickup service but also its Standard service. They allege as follows:

2. Many Lyft customers pay a premium price for a priority pickup time, either: (a) the highest price for the “Priority Pickup” time – which is always presented as the fastest option and as arriving at a predictable pickup time; or (b) a premium price for a “Standard” ride – which is presented as arriving at a predicable pickup time and faster than a “Wait & Save” (although not as quickly as a Priority Pickup).

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Tracy Zigler, et al. v. Lyft, Inc., (N.D. Cal. 2026).

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