TrackMan, Inc. v. GSP Golf AB

CourtDistrict Court, S.D. New York
DecidedSeptember 24, 2024
Docket1:23-cv-00598
StatusUnknown

This text of TrackMan, Inc. v. GSP Golf AB (TrackMan, Inc. v. GSP Golf AB) is published on Counsel Stack Legal Research, covering District Court, S.D. New York primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
TrackMan, Inc. v. GSP Golf AB, (S.D.N.Y. 2024).

Opinion

UNITED STATES DISTRICT COURT

SOUTHERN DISTRICT OF NEW YORK

------------------------------------X

TRACKMAN, INC.,

Plaintiff,

MEMORANDUM AND ORDER - against -

23 Civ. 598 (NRB) GSP GOLF AB, doing business as GSPro,

DAVOR BOGAVAC, SIMULATORGOLFTOUR LLC,

and CHAD COOKE,

Defendants. ------------------------------------X NAOMI REICE BUCHWALD UNITED STATES DISTRICT JUDGE Plaintiff Trackman, Inc. (“plaintiff”) is the maker of the golf simulator game Perfect Golf. Among other things, Perfect Golf offers users the ability to virtually play some of the most famous golf courses in the world, including St. Andrews, Pebble Beach, and PGA National. Beginning in the late summer or early fall of 2019, defendants Davor Bogavac (“Bogavac”), his company GSP Golf AB (“GSP” and together with Bogavac, the “GSP Defendants”), Chad Cooke (“Cooke”), and his company SimulatorGolfTour LLC (“SGT” and together with Cooke, the “SGT Defendants”) began taking steps toward creating their own golf simulator game that would compete with Perfect Golf.1 As part of these efforts, defendants allegedly copied key components of plaintiff’s copyrighted software and, without permission,

1 When referring to the GSP Defendants and SGT Defendants collectively, we use incorporated them into their own product. Moreover, after digitally converting many of the famed golf courses from plaintiff’s platform for use on defendants’ competing platform, Cooke falsely suggested, in promotions and advertisements, that defendants were authorized to use these trademarked courses.

Plaintiff subsequently sued defendants, asserting five causes of action, namely: (1) direct copyright infringement; (2) secondary copyright infringement against both Bogavac and Cooke; (3) breach of contract; and (4) false advertising against Cooke and his company SGT. Thereafter, the GSP Defendants filed a motion to dismiss plaintiff’s breach of contract claim, while the SGT Defendants filed a motion to dismiss all of plaintiff’s claims. Those two motions to dismiss are the subject of this Memorandum

and Order. For the following reasons, we grant the GSP Defendants’ motion, thereby dismissing plaintiff’s contract claim, but deny the SGT Defendants’ motion, except as to the contract claim. Therefore, plaintiff’s copyright infringement claims (both direct and secondary), as well as its false advertising claim, survive the motions to dismiss.

-2- BACKGROUND A. Factual Background2

1. The Parties

Plaintiff is a golf technology company that manufactures launch monitors and develops simulator technology. FAC ¶¶ 1, 13- 14. Using a combination of radars and cameras, plaintiff’s launch monitors track the full trajectory of a golf shot. Id. ¶ 15. Although the launch monitors are portable and can thus be used outdoors on real golf courses, id. ¶ 17, they are also incorporated into plaintiff’s simulator technology, which allows users to play golf indoors using real clubs and balls in front of an “impact screen” that displays the simulation and keeps golf balls from ricocheting back at the player after they are hit, id. ¶ 20.

Plaintiff’s golf simulator is powered by Virtual Golf 2, a computer program that is the product of a multi-year development project, which began with Perfect Golf, i.e., the software at the center of this dispute. Id. ¶¶ 21, 29-30. Bogavac is the founder, co-owner, and chief executive officer of GSP, which, like plaintiff, is a provider of golf simulator

2 The following facts, taken from the First Amended Complaint (“FAC”), ECF No. 32, are assumed to be true for the purposes of this motion. See Kalnit v. Eichler, 264 F.3d 131, 135 (2d Cir. 2001).

-3- software. Id. ¶¶ 2-3. SGT provides an online golf simulator platform, Simulator Golf Tour, and is owned by Cooke.3 Id. ¶¶ 4- 5.

2. Perfect Golf In 2015, plaintiff’s affiliate Perfect Parallel, Inc. released the golf simulator software Perfect Golf, which offers users “an immersive experience centered on high-resolution

visuals, accurate ball flight physics developed using state-of- the-art launch monitors, and hyper-realistic gameplay.” Id. ¶ 31. Perfect Golf includes Course Forge, a software that “allows user to design golf courses that can be played in Perfect Golf.” Id. ¶ 34. Since Perfect Golf’s release in 2015, “users have created hundreds of courses using Course Forge.” Id. In addition to Course Forge, Perfect Golf also includes “an API4 for external tournament sites to be able to fully integrate into Perfect Golf

3 The parties sometimes refer to Cooke as “Cook,” but we will refer to him as “Cooke” consistent with how his name appears on the case caption and throughout the First Amended Complaint. 4 An API or application programming interface is defined as “a set of routines, protocols, and tools designed to allow the development of applications that can utilize or operate in conjunction with a given item of software, set of data, website, etc.” API, Oxford English Dictionary, https://www.oed.com/dictionary/api_n-a?tab=meaning_and_use#40470976100 (last visited Sept. 24, 2024). In practical terms, APIs are “mechanisms that enable two software components to communicate with each other using a set of definitions and protocols.” What is an API (Application Programming Interface)?, Amazon Web Services, https://aws.amazon.com/what-is/api/ (last visited Sept. 24, 2024).

-4- for online real-time scoring and tracking.” Id. ¶ 35. Through third-party tournament sites, Perfect Golf users can play each other on courses designed in Course Forge. Id.

3. The Perfect Parallel EULA Individuals who purchase Perfect Golf agree to the terms of the Perfect Parallel End User License Agreement (the “EULA”). Id. ¶ 84; see also ECF No. 43-1 (EULA).5 The EULA grants a

“personal, limited, terminable, non-exclusive and non-transferable license to install and use” Perfect Golf, including Course Forge and the underlying API data structures, “on a single computer for personal non-commercial use.”6 EULA at 2. The EULA prohibits the use of any part of Perfect Golf, Course Forge, and the API data structures, “in any way, directly or indirectly,” for the purpose of generating revenue or in exchange for any consideration or value of any kind. Id. This prohibition expressly extends to any “User- Generated Content,” which includes courses created using Course Forge. Id. Finally, as particularly relevant here, the EULA

5 The GSP Defendants submitted the full text of the EULA with their motion to dismiss. See ECF No. 43-1. As plaintiff acknowledges, ECF No. 47 at 5 n.2, the EULA is integral to the complaint and therefore may be considered on the motion to dismiss, see DiFolco v. MSNBC Cable L.L.C., 622 F.3d 104, 111 (2d Cir. 2010). 6 Similarly, in the EULA’s “No Commercial Use” section, the agreement grants users a “limited right, subject to certain restrictions, to use the Software on a single computer for personal use only.” EULA at 2.

-5- prohibits users from decompiling, disassembling, reverse engineering, or otherwise attempting to derive the source code, underlying ideas, or algorithms of Perfect Golf and Course Forge. Id. at 3.

4. The Perfect Parallel Acquisition In January 2018, plaintiff acquired Perfect Parallel, including Perfect Golf and all Perfect Parallel’s software assets

and intellectual property rights. FAC ¶ 36. Historically, Perfect Golf had been compatible with various third-party launch monitors, not just those manufactured by plaintiff, but in August 2019, plaintiff announced it would be suspending this feature. Id. ¶ 38. Thus, once that policy went into effect in August 2020, Perfect Golf users were no longer able to fully play the game unless they purchased and used plaintiff’s launch monitors.

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TrackMan, Inc. v. GSP Golf AB, Counsel Stack Legal Research, https://law.counselstack.com/opinion/trackman-inc-v-gsp-golf-ab-nysd-2024.