Toyota Motor Sales, U.S.A., Inc. v. Allen Interchange LLC

District Court, D. Minnesota·Decided August 14, 2023·No. 0:22-cv-01681·Unknown

Opinion

UNITED STATES DISTRICT COURT DISTRICT OF MINNESOTA

Toyota Motor Sales, U.S.A., Inc., Case No. 22-cv-1681 (KMM/JFD)

Plaintiff,

v. ORDER Allen Interchange LLC, et al.,

Defendant,

Allen Interchange LLC,

Counter Claimant,

v.

Toyota Motor Sales, U.S.A., Inc.,

Counter Defendant.

Toyota Motor Sales, U.S.A., Inc. (“Toyota USA”) brought this trademark action under the Lanham Act and Minnesota state law against Allen Interchange, LLC (“Allen Interchange”). Toyota USA alleges that Allen Interchange 1) sold Toyota-branded parts that are materially different from Genuine Toyota Parts1 sold by Toyota USA in the United States,2 and 2) falsely advertised the Toyota-branded parts as being backed by a

1 Toyota USA uses the term “Genuine Toyota Parts” at times in this litigation to distinguish the parts it distributes from those Toyota-branded parts sold by Allen Interchange. At times, in the interest of clarity, the Court adopts this nomenclature, particularly when summarizing the Complaint. However, the Court’s use of the term, including its capitalization convention, is not intended to endorse the meaning Toyota USA perhaps intends, a question which will be answered another day. 2 Am. Compl., ¶¶ 36–38, ECF No. 5. manufacturer’s warranty.3 Allen Interchange moves for a partial dismissal of Toyota USA’s claims, and requests that the Court require joinder of Toyota Motor Corporation (“Toyota Japan”). [Allen Mot. to Dismiss/Joinder, ECF No. 41.] For the reasons that

follow, the Court grants Allen Interchange’s motion in part and dismisses counts 3, 5, and 6 without prejudice, and denies Allen Interchange’s motion for joinder of Toyota Japan. I. Background

A. The Parties Toyota USA is the exclusive authorized importer of Toyota-branded parts for sale in the continental United States, including Alaska. [Am. Compl. ¶¶ 3, 17.] Toyota USA has a license to distribute Toyota-branded parts in the United States in association with the trademarks and trade names of Toyota Japan. [Id. ¶ 3.] Toyota USA is not an exclusive

licensee of the Toyota trademarks that belong to Toyota Japan; however, it has been the exclusive authorized importer of Toyota vehicles and Genuine Toyota Parts into the United States since 1957.4 [Id. ¶ 17.] Allen Interchange is a limited liability company organized under the laws of the State of Minnesota. [Id. ¶ 4.] Allen Interchange buys Toyota parts injected into the stream

of commerce by Toyota through an initial sale outside the United States and resells them to Toyota dealers and others in the United States at lower prices. [Id. ¶¶ 36–38.]

3 Id. ¶¶ 46, 91. 4 According to the Amended Complaint, “Genuine Toyota Parts” include Toyota- brand automotive parts and accessories. [Am. Compl. ¶ 17.] B. Manufacture, Use, and Sale of Genuine Toyota Parts Authorized suppliers around the world manufacture genuine Toyota parts according to Toyota Japan’s designs, specifications, and quality standards. [Am. Compl. ¶ 25.]

Toyota USA grants authorized Toyota dealers the rights to sell Genuine Toyota Parts to customers in the United States. [Id. ¶ 26.] Toyota USA sells these Genuine Toyota Parts to the dealers for use as replacement parts in Toyota-branded vehicles. [Id. ¶ 27.] Toyota USA asserts that the replacement parts intended for use in the United States have material differences from those manufactured elsewhere. [Id. ¶ 31.] Toyota USA has specific

guidelines and practices related to the packaging and shipping of Genuine Toyota Parts both into and within the United States. [Id. ¶ 30.] Toyota USA claims that it has not authorized the sale or use of parts bearing the Toyota name or marks that are manufactured for sale outside of the United States to be sold for use or used on vehicles within the United States. [Id. ¶ 34.]

C. Allen Interchange’s Alleged Conduct Toyota USA asserts that Allen Interchange is a gray market parts supplier5, importing and selling Toyota-branded vehicle replacement parts in the United States, even though the parts are intended for sale or use outside of the United States. [Am. Compl. ¶¶

5 Generally, “[g]ray market goods are goods manufactured under authorization from the trademark holder, legally purchased outside the United States from authorized distributors, and “imported by persons other than the trademark holder and without the markholder’s permission.” Abbott Labs. et al. v. Adelphia Supply USA et al., 15-CV-5826 (CBA) (LB), 17-CV-6002 (CBA) (LB), 2019 WL 5696148, at *4 (S.D.N.Y. Sept. 30, 2019) (quoting Zino Davidoff SA v. CVS Corp., 571 F.3d 238, 241 (2nd Cir. 2009). Allen Interchange disputes that it is a gray-market vendor, and asserts that, even if it were, its business model does not violate any laws. 36–38.] Toyota USA asserts that the Toyota-branded parts sold by Allen Interchange have material differences from the Toyota parts manufactured, imported, and/or distributed by Toyota USA. [Id.] Additionally, Toyota USA alleges that Allen Interchange has falsely

advertised the Toyota-branded parts it sells as being backed by a manufacturer’s warranty. [Id. ¶¶ 46, 91.] D. Claims Toyota USA brought various causes of actions under the Lanham Act against Allen Interchange and others: 1) Trademark Infringement under 15 U.S.C. § 1125(a); 2) False

Designation of Origin and Unfair Competition under 15 U.S.C. § 1125(a); 3) Trademark Dilution under 15 U.S.C. § 1125(c); 4) False Advertising under 15 U.S.C. § 1125(a)(1)(B); 5) Common Law Trademark Infringement; and 6) Trademark Dilution under Minn. Stat. §§ 333.285 and 333.29. [Am. Compl. ¶16–20.] Toyota USA states that it “is the licensee of the trademarks owned by [Toyota

Japan]—used in the United States in association or connection with the promotion, distribution, sale, and providing of Toyota products and services—including Genuine Toyota Parts, including but not limited to” registered marks that Toyota USA lists. [Id. ¶ 18.] Toyota USA explains that Toyota Japan owns the marks and is the source of the “designs, specifications, and quality standards” for parts bearing the Toyota Marks. [See

id. ¶ 25.] Regarding Toyota Japan’s trademarks, the Amended Complaints states that Toyota USA has been granted a license to distribute Toyota-branded parts in the United States in association or in connection with the trademarks and tradenames, registered and unregistered, of Toyota Motor corporation, and has the right to enforce those rights and sublicense those rights to authorized Toyota Dealers, distributors, and others.

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