Top Agent Network, Inc. v. National Association of Realtors

District Court, N.D. California·Decided August 16, 2021·No. 3:20-cv-03198·Unknown

Opinion

UNITED STATES DISTRICT COURT NORTHERN DISTRICT OF CALIFORNIA

TOP AGENT NETWORK, INC., Case No. 20-cv-03198-VC

Plaintiff, ORDER GRANTING DEFENDANTS’ v. MOTION TO DISMISS WITH PREJUDICE NATIONAL ASSOCIATION OF REALTORS, et al., Re: Dkt. No. 81 Defendants.

The National Association of Realtors (“NAR”) and its local chapters operate listing services through which people can buy and sell homes. The listings can be accessed by any licensed real estate agent who pays the subscription fee. NAR has adopted a rule to prevent its subscribers from withholding available properties from the listing service—if you are marketing a property in any way, you need to include it on the local listing service so that all other agents can see it. If you don’t, you will lose access to the listing service. A relatively new company called Top Agent Network (“TAN”) offers a competing listing service. But it only makes the service available to a small minority of agents—ones that the company has deemed “top agents.” These TAN members are also subscribers to NAR’s listing service. TAN wants its members to be able to list properties on its own service without also being required to list them on NAR’s service. It has sued NAR, claiming that NAR’s policy violates the antitrust laws. The lawsuit is dismissed with prejudice. It may well be that NAR’s policy has anticompetitive effects. But it is not anticompetitive to the extent that it prevents members of an exclusive listing service like TAN from concealing listings from NAR’s subscribers while simultaneously benefitting from access to NAR’s service. Indeed, it is TAN’s business model that would, if it succeeded, have anticompetitive effects on the real estate market. Thus, although the policy presumably causes real estate agents to be less interested in using TAN’s service and becoming TAN members, this is not the type of harm that the antitrust laws are designed to prevent. I Unless otherwise noted, the facts described in this section come from the well-pled allegations in the complaint, materials incorporated by the complaint, or materials subject to judicial notice. A Selling a home requires finding the right match between an available home and a willing buyer. This involves a certain amount of cooperation: sellers’ agents and buyers’ agents need to be able to exchange information about what their clients are looking for in a given transaction. Since the 1800s, local realtors’ associations have organized forums for this kind of information exchange. While the process has evolved with time and technology—from in-person meetings to online data platforms—the basic concept remains the same. Real estate agents representing home sellers publish information about homes available for sale, and agents representing home buyers search through that information to find homes that might suit their clients’ needs. Today, the vast majority of home sales occur on the local “multiple listing service” (“MLS”) run under the purview of the National Association of Realtors. Founded in 1908, NAR is a trade association of licensed real estate agents that serves as a national umbrella organization for state and local chapters. Typically, the local chapter will run the MLS for that region. The MLS is essentially a subscription-based online database of properties listed for sale in a particular geographic region. Nearly all active licensed real estate agents in the country pay for access to the MLS in their region. They can either just pay a subscription fee or choose to join as a full-blown member—either way, they must also agree to abide by the rules and policies imposed by NAR and its local chapters. Although there are “independent” or non-NAR affiliated listing services, any given geographic market is typically dominated by the MLS.1 And in markets where the MLS dominates, around 90% of homes in that market will be sold on the MLS. It is therefore important for real estate agents to subscribe to their local MLS—it’s how they are able to share listings with all the other agents in their market. As the complaint explains it, putting a home on the MLS “generally puts a listing before the most eyeballs the fastest.” The San Francisco Association of Realtors, the second defendant in this case, operates the “SFARMLS” covering the San Francisco area. While the local affiliates actually operate the MLS for their area, NAR promulgates rules and policies through a “Handbook” that all local chapters are required to enforce. Those rules control everything from the process for negotiating buyers’ agents’ commissions to how the MLS can share data with consumer-facing websites like Zillow, Trulia, and Redfin. Local chapters can, to some extent, also add their own rules. For example, a common requirement is that owners make listed properties available for showing to any subscribing buyers’ agent. The thrust of many of the rules is that they create and maintain an open marketplace: once a sellers’ agent posts a listing, it becomes publicly available to all subscribing agents (and, when listings are syndicated, anyone with a web browser), and any buyers’ agent has an opportunity to pursue that home for their client. B Founded in 2010, Top Agent Network is a for-profit company that describes itself as a “private, member-only community open to the top ten percent of agents by sales volume.” For those members, TAN offers a competing listing service. While the MLS is available to any licensed agent willing to pay the subscription fee, TAN’s model is to attract an “elite” membership by promising an opportunity to deal exclusively with other highly productive

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Top Agent Network, Inc. v. National Association of Realtors, (N.D. Cal. 2021).

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