Thierfeld v. Cerreta

174 Misc. 590, 21 N.Y.S.2d 837, 1940 N.Y. Misc. LEXIS 2017
CourtNew York Supreme Court
DecidedJune 11, 1940
StatusPublished

This text of 174 Misc. 590 (Thierfeld v. Cerreta) is published on Counsel Stack Legal Research, covering New York Supreme Court primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Thierfeld v. Cerreta, 174 Misc. 590, 21 N.Y.S.2d 837, 1940 N.Y. Misc. LEXIS 2017 (N.Y. Super. Ct. 1940).

Opinion

Bernstein, J.

The plaintiffs, manufacturers of ladies’ handbags, seek by this action to restrain the defendant, a competitor, from using the words “ Cor day,” “ Corde,” Cordé ” and Kor Day ” as a mark or designation of his product, and to account to them for such profits as the defendant may have heretofore derived from the sale of his product so marked. The relief applied for is based on the claim that in 1931 the plaintiffs adopted the word Corday ” as a distinguishing mark for their handbags; that in 1934 they changed the spelling of the word to Corde ” and “ Cordé ” (both pronounced Cord-Day ”), which they have used continuously ever since; that their handbags became widely known to the trade under those names, and that early in 1938 the defendant, who had been in the employ of the plaintiffs during some portions of 1936 and 1937, embarked in business on bis own account and labeled bis handbags “ Kor Day ” (bearing a representation of Mercury, the Roman god of commerce, in the space between “ Kor ” and “ Day ”). The suit is thus one founded on both infringement of trade-mark rights and on unfair competition.

The defendant meets the issue by proof that the word Cordé ” is a French word of common use to describe a corded or twisted fabric; that it has been applied by the American handbag industry generally to denote corded embroidery and cord-embroidered handbags produced by the Bonnaz sewing machine ever since they were first introduced here from France in 1926, and that, being merely descriptive of the product, it is, therefore, not subject to exclusive appropriation as a trade-mark. In support of his contention the defendant points to the fact that the Commissioner of Patents, in 1936, rejected the plaintiffs’ application to register the word “ Corde ” as a trade-mark under the act of February 20, 1905 (U. S. Code, tit. 15, § 85), upon the ground that it was descriptive of a corded fabric bag, and that such word was subsequently registered by said plaintiffs under the act of March 19,1920 (U. S. Code, tit. 15, § 121, [b]), allowing the registration of descriptive marks which may not be registered under the earlier act.

The plaintiffs counter with the contention that, even if the word be held to be merely descriptive, it has attained the dignity of a secondary meaning, for their product within the definition of the cases which entitled it to protection as a trade-mark.

The rejection of registration under the act of 1905 is, of course, not decisive upon this court as to whether Corde ” is a trade-mark or a word of description. On the other hand, the registration of the word under the act of 1920 was without effect as a source of title or even as prima fade evidence thereof. (Neva-Wet Corp. v. Never Wet Processing Corp., 277 N. Y. 163, 171.) The plaintiffs’ claim [592]*592must consequently rest here upon their common-law rights as though there had been no registration at all. (Sleight Metallic Ink.Co. v. Marks, 52 F. [2d] 664, 665.)

The evidence tendered upon the trial is persuasive of the fact that the word “ Cordé,” in its original French spelling, the word “ Corde,” in its Anglicized spelling, and the word Corday,” in its phonetic spelling, as used in connection with handbags, are purely descriptive of cord-embroidered bags and generally so understood in the trade. It is virtually so conceded by the plaintiff De Martino in her examination before trial. Nor did the word lose the quality of descriptiveness by the variation of spelling or by its translation into a foreign language word. (Roncoroni v. Gross, 92 App. Div. 221.) Unless, therefore, it has by use acquired a secondary meaning, it is not subject to exclusive appropriation. (Corbin v. Gould, 133 U. S. 308; Neva-Wet Process Corp. v. Never Wet Processing Corp., supra, 178; Caswell v. Davis, 58 N. Y. 223.)

As the Court of Appeals stated it in the last cited case: “ It is the result of all the decisions, that known words and phrases indicative of quality and composition are the common property of all mankind. They may not be appropriated by one to mark an article of his manufacture when they may be used truthfully by another to inform the public of the ingredients which make up an article made by him. Even when the sole purpose of the one who first uses them is to form of them a trade-mark for himself, expressive only of origin with himself, if they do in fact show forth the quality and composition of the article sold by him, he may not be protected in the exclusive use of them. * * * Words are but symbols. When they are used to signify a fact, or when, with what purpose soever used, they do signify a fact which others may, by the use of them, express with equal truth, others have an equal right to them for that purpose.”

It has long been established that words which are descriptive of a product may by long and wide usage come to be known to the public as denoting the product of a particular trader. (Armstrong Paint & Varnish Works v. Nu-Enamel Corp., 305 U. S. 315; Smith Co. v. American Pharmaceutical Co., 270 N. Y. 184.) The evidence here discloses, however, that, the plaintiffs’ volume of business was small, that their advertising was meagre and that they were barely known to the trade. Those are circumstances that warrant a finding that the use of the words by the plaintiffs had not come to be identified with their product and had not acquired the secondary meaning that the law recognizes.

That the words had no such secondary meaning here was amply established by the testimony of many manufacturers and dealers in [593]*593handbags, wholly disinterested in the result of this litigation, that they themselves had manufactured or dealt in handbags under the same descriptive names and had advertised them in the same varied spellings for many years prior to the use of them by the plaintiffs, and that at least one large manufacturer had produced and sold similar handbags under the name Corde ” as recently as 1935, 1936 and 1937; by the testimony of a trade paper stylist who had known and used the word for many years to describe handbags made of corded embroidery; and, finally, by the testimony of the defendant’s former partners who in their own competitive businesses had used the word in its different spellings both before and after their association with the defendant.

In order that words not otherwise capable of appropriation as a trade-mark may acquire a secondary meaning so as to afford a claimant protection in their use, they must be so associated in the mind of the buying public with the claimant’s products as to mean to them that they are the claimant’s products and none other. (General Baking Co. v. Grocers’ Baking Co., 3 F. Supp. 146.) This court is convinced that the proof here not only falls far short of meeting that test, but that it clearly establishes the contrary. (Sleight Metallic Ink Co. v. Marks, supra, 666.)

There remains only the question of whether the acts and conduct of the defendant generally constituted unfair competition under all of the circumstances of the case.

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Related

Corbin v. Gould
133 U.S. 308 (Supreme Court, 1890)
Armstrong Paint & Varnish Works v. Nu-Enamel Corp.
305 U.S. 315 (Supreme Court, 1938)
General Baking Co. v. Grocers' Baking Co.
3 F. Supp. 146 (W.D. Kentucky, 1933)
Martin H. Smith Co. v. American Pharmaceutical Co.
200 N.E. 779 (New York Court of Appeals, 1936)
Caswell v. . Davis
58 N.Y. 223 (New York Court of Appeals, 1874)
Neva-Wet Corp. of America, Inc. v. Never Wet Processing Corp.
13 N.E.2d 755 (New York Court of Appeals, 1938)
Roncoroni v. Gross
92 A.D. 221 (Appellate Division of the Supreme Court of New York, 1904)

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Bluebook (online)
174 Misc. 590, 21 N.Y.S.2d 837, 1940 N.Y. Misc. LEXIS 2017, Counsel Stack Legal Research, https://law.counselstack.com/opinion/thierfeld-v-cerreta-nysupct-1940.