Thermolife International, LLC v. Bpi Sports, LLC

Court of Appeals for the Ninth Circuit·Decided August 18, 2026·No. 23-15903·Published

Opinion

FOR PUBLICATION

UNITED STATES COURT OF APPEALS FOR THE NINTH CIRCUIT

THERMOLIFE INTERNATIONAL, No. 23-15903 LLC; MUSCLE BEACH D.C. No. 2:20-cv-

NUTRITION, LLC, 02091-SPL

Plaintiffs-Appellants,

OPINION

v.

BPI SPORTS, LLC,

Defendant-Appellee.

Appeal from the United States District Court for the District of Arizona Steven Paul Logan, District Judge, Presiding

Argued and Submitted March 6, 2025 Las Vegas, Nevada

Filed August 18, 2026

Before: Johnnie B. Rawlinson, Eric D. Miller, & Roopali H. Desai, Circuit Judges

Opinion by Judge Rawlinson;

Dissent by Judge Miller

2 THERMOLIFE INTERNATIONAL, LLC V.BPI SPORTS, LLC

SUMMARY *

Lanham Act / Attorney’s Fees

The panel affirmed the district court’s award of attorney’s fees under the Lanham Act and Federal Rule of Civil Procedure 41(d) to BPI Sports, LLC, and remanded for correction of a computational error in two false advertising cases brought by ThermoLife International, LLC, and Muscle Beach Nutrition, LLC.

The panel held that the district court did not abuse its discretion in concluding that these cases were exceptional, justifying an award of attorney’s fees to BPI under the Lanham Act, 15 U.S.C. § 1117(a), because ThermoLife’s persistence in litigating against BPI in light of repeated dismissals of the same claims, for the same reasons, against similar defendants illustrated a pattern of pursuing a meritless litigation strategy.

The panel held that BPI could recover attorney’s fees as “costs” under Rule 41(d) based on ThermoLife voluntarily dismissing one action, the “2018 Litigation,” and then later filing suit in Florida based on the same claims and against the same defendant, the “2020 Litigation.” Acknowledging a circuit split, and finding persuasive a concurring opinion in Moskowitz v. Am. Sav. Bank, F.S.B., 37 F.4th 538 (9th Cir. 2022), the panel held that attorney’s fees may be recovered as part of costs under Rule 41(d) if the statute underlying the litigation provides for the award of attorney’s fees. Because the Lanham Act provides for such an award, the panel

*

This summary constitutes no part of the opinion of the court. It has been prepared by court staff for the convenience of the reader.

THERMOLIFE INTERNATIONAL, LLC V.BPI SPORTS, LLC 3

affirmed the award of attorney’s fees to BPI as part of “costs” under Rule 41(d).

The panel remanded to the district court for the limited purpose of correcting a fee calculation. The panel concluded that the district court did not otherwise abuse its discretion in the amount of fees awarded to BPI.

Dissenting, Judge Miller wrote that the district court awarded BPI not only its attorney’s fees in the 2020 Litigation but also the fees it incurred in the 2018 Litigation, a separate case not before the court. Because no statute or rule authorizes a district court hearing one case to award fees for a different case, Judge Miller would vacate the district court’s order and remand with instructions to limit the fee award.

COUNSEL

Matthew J. Dowd (argued), Dowd Scheffel PLLC, Washington, D.C., for Plaintiffs-Appellants. Robert F. Parsley (argued) and Meredith C. Lee, Miller & Martin PLLC, Chattanooga, Tennessee, for Defendant- Appellee.

4 THERMOLIFE INTERNATIONAL, LLC V.BPI SPORTS, LLC

OPINION

RAWLINSON, Circuit Judge:

ThermoLife International, LLC (ThermoLife) and Muscle Beach Nutrition, LLC (Muscle Beach) (collectively, ThermoLife) appeal the district court’s award of $486,207 in attorney’s fees to BPI Sports, LLC (BPI) in two separate cases. Because the district court did not abuse its discretion in concluding that this case was exceptional under the Lanham Act, and because we conclude that BPI could recover fees as “costs” under Rule 41(d) of the Federal Rules of Civil Procedure, we affirm. We remand for the limited purpose of correcting the computational error and modifying the fee award from $486,207 to $454,339.

I. BACKGROUND ThermoLife holds a number of patents for various amino acid and nitrate compounds. ThermoLife licenses the use of its patented compounds and sells nitrate-based ingredients to distributors of dietary supplement products. Muscle Beach is a licensee of ThermoLife’s patented nitrate technology and sells products incorporating that technology.

ThermoLife alleged that BPI, a distributor in the sports nutrition market, misbranded and falsely advertised certain products that it sells in competition with ThermoLife for the same customer base.

ThermoLife filed its initial action against BPI on December 12, 2018 (the 2018 Litigation) in the United States District Court for the District of Arizona, alleging false advertising under the Lanham Act, common law unfair competition, and civil conspiracy. The 2018 Litigation was one of eight lawsuits filed by ThermoLife between

THERMOLIFE INTERNATIONAL, LLC V.BPI SPORTS, LLC 5

September 2018 and April 2019 against distributors of sports and nutrition supplements in the District of Arizona. 1 Each of these lawsuits alleged false advertising under the Lanham Act, among other claims. BPI filed a motion to dismiss the 2018 Litigation, which the district court granted without prejudice on November 19, 2019.

The dismissal of ThermoLife’s 2018 Litigation was one of a series of dismissals of the actions filed in the District of Arizona for failure to assert a competitive or commercial injury in the context of claims for false marking, false advertising, and unfair competition. See, e.g., NeoGenis

1 (1) ThermoLife Int’l, L.L.C. v. NeoGenis Labs, Inc., No. 2:18-CV- 2980-HRH, 2019 WL 1438293 (D. Ariz. Apr. 1, 2019) (filed September 20, 2018). (2) ThermoLife Int’l LLC v. Am. Fitness Wholesalers LLC, No. CV-18- 04189-PHX-JAT, 2019 WL 3840988 (D. Ariz. Aug. 15, 2019) (filed November 21, 2018). (3) ThermoLife Int’l LLC v. NetNutri.com LLC, No. CV-18-04248-PHX- JJT, 2019 WL 3220547 (D. Ariz. July 17, 2019), aff’d, 813 F. App’x 316 (9th Cir. 2020) (filed November 28, 2018). (4) ThermoLife Int’l LLC v. BPI Sports LLC, No. CV-18-04663-PHX- SPL, 2019 WL 6135140 (D. Ariz. Nov. 19, 2019) (filed December 12, 2018). (5) ThermoLife Int’l LLC v. Compound Sols. Inc., No. CV-19-01473- PHX-SMM, 2019 WL 5448804 (D. Ariz. July 30, 2019) (filed March 4, 2019), aff’d in part, rev’d in part and remanded, 848 F. App’x 706 (9th Cir. 2021). (6) ThermoLife Int’l LLC v. Sparta Nutrition LLC, No. CV-19-01715- PHX-SMB, 2020 WL 248164 (D. Ariz. Jan. 16, 2020) (filed March 13, 2019). (7) ThermoLife Int’l LLC v. Aesthetic Distrib., LLC, No. CV-19-02048- PHX-DJH, 2020 WL 12581996 (D. Ariz. Jan. 7, 2020) (filed March 27, 2019). (8) ThermoLife Int’l LLC v. MusclePharm Corp., No. CV-19-02440- PHX-SMB, 2020 WL 4016191 (D. Ariz. July 16, 2020) (filed April 16, 2019).

6 THERMOLIFE INTERNATIONAL, LLC V.BPI SPORTS, LLC

Labs, 2019 WL 1438293, at *7; Compound Solutions, 2019 WL 5448804, at *4–5; Am. Fitness Wholesalers, 2019 WL 3840988, at *7-9. Nonetheless, on December 19, 2019, ThermoLife filed an amended complaint in the 2018 Litigation.

As ThermoLife was litigating its various cases in Arizona, BPI commenced a separate action against ThermoLife in the Southern District of Florida on February 26, 2019 (the 2019 Litigation). In May 2019, ThermoLife filed an alternative motion to transfer the 2019 Litigation to the District of Arizona. The Florida district court denied ThermoLife’s motion to transfer the 2019 Litigation, because the cases presented different legal and factual issues.

In January 2020, three more of ThermoLife’s cases in the District of Arizona—all alleging nearly identical claims against sports supplement distributors—were dismissed within ten days of each other. See Aesthetic Distrib., 2020 WL 12581996, at *4–6 (dismissal with leave to amend); Am. Fitness Wholesalers, 2020 WL 122874, at *3 (dismissal with prejudice); Sparta Nutrition, 2020 WL 248164, at *7–11 (dismissal with leave to amend). Again, each case was dismissed for the same reason: failure to allege direct competition or commercial injury.

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