Theodore Barr v. Genesis CMG Holdings, LLC

Court of Chancery of Delaware·Decided December 23, 2025·No. 2025-0981-SEM·Published

Opinion

COURT OF CHANCERY

OF THE

STATE OF DELAWARE

SELENA E. MOLINA LEONARD L. WILLIAMS JUSTICE CENTER SENIOR MAGISTRATE IN CHANCERY 500 NORTH KING STREET, SUITE 11400 WILMINGTON, DE 19801-3734

December 23, 2025

Nicholas D. Mozal Sean J. Bellew Adriane M. Kappauf Bellew LLC Potter Anderson & Corroon LLP 2961 Centerville Road, Suite 302 1313 N. Market Street, 6th Floor Wilmington, DE 19808 Wilmington, DE 19801

Re: Theodore Barr v. Genesis CMG Holdings, LLC, C.A. No. 2025-0981-SEM

Dear Counsel:

As authorized by the LLC Act, the company before me promised to advance its directors’ and officers’ expenses incurred defending litigation relating to or arising out of their performance of their duties on behalf of the company. The company concedes, to some extent, that advancement was triggered when it sued a former officer and director for alleged breaches of an employment agreement. It argues, however, that it has amended its complaint and removed the triggering allegations and claims. I disagree. As more fully explained in this letter decision, the amended complaint did not extinguish advancement; the plaintiff is entitled to advancement and is awarded fees on fees. The plaintiff’s motion for summary judgment is granted, and the defendant’s motion to dismiss is denied.

I. BACKGROUND

December 23, 2025 Page 2

Theodore Barr (the “Plaintiff”) initiated this action seeking to enforce his right to advancement from Genesis CMG Holdings, LLC (the “Defendant”). The matter proceeded before me on an expedited basis; it was reassigned to me on October 1, 2025,1 an amended complaint was filed on October 7, 2025,2 and I heard oral argument on the parties’ competing motions on December 3, 2025.3 The material facts are not in dispute.

A. The Agreements The Plaintiff co-founded Converze Media Group, LLC (“Converse”) a California-based media agency that developed and executed direct response advertising strategies for its clients.4 In 2023, the Plaintiff sold his 45% equity interest in Converze to the Defendant,5 and as part of that transaction, the parties entered into the Amended and Restated Limited Liability Company Agreement of the Defendant (the “LLC Agreement”).6

1 Docket item (“D.I.”) 8.

2 D.I. 10.

3 D.I. 22.

4 D.I. 10 (“Am. Compl.”) at ¶ 15.

5 Am. Compl. ¶ 16–17.

6 See Am. Compl. Ex. A (the LLC Agreement). The Plaintiff also, to some extent, argued entitlement through a “Converze Agreement.” See D.I. 15 Ex. 2. But the Plaintiff relied solely on the LLC Agreement in the pending motions, thus, I need not address the Converze Agreement herein.

December 23, 2025 Page 3

Section 12.5 of the LLC Agreement governs advancement, and provides:

To the fullest extent permitted by applicable law, Losses incurred by a Covered Person in defending any Actions relating to or arising out of their performance of their duties on behalf of the Company shall, from time to time, be advanced by the Company prior to the final disposition of such Actions upon receipt by the Company of an undertaking by or on behalf of the Covered Person to repay such amount if it shall ultimately be determined by a court of competent jurisdiction that the Covered Person is not entitled to be indemnified as authorized in Section 12.4.

A “Covered Person” is defined in Section 1.1, which provides:

“Covered Person” means a current or former Member or Director, an Affiliate of a current or former Member or Director, Tax Matters Partner, Partnership Representative, any officer, director, shareholder, partner, member, employee, representative or agent of a current or former Member or Director or any of their respective Affiliates, or any current or former director, officer, manager, employee or agent of the Company or any of its Affiliates.

Several of the other defined terms used in Section 12.5 are defined in the indemnification section of the LLC Agreement, Section 12.4. Within Section 12.4, “Losses” is defined to include: “any . . . cost or expense (including reasonable attorneys’ and accounting fees and expenses and costs of investigation)[.]” “Actions” is defined as “any threatened, pending or completed demands, claims, actions, suits or proceedings, whether civil, criminal, administrative, investigative, arbitrative or otherwise, including an action by or in the right of the” Defendant.

December 23, 2025 Page 4

Under the LLC Agreement, the Plaintiff was named as an initial director of the Defendant. The Plaintiff also remained responsible for client relationships, and to that end, entered into an employment agreement with the Defendant to serve as the Chief Client Officer (“CCO”). To that end, the Plaintiff executed a “Restrictive Covenants Agreement” (the “RCA”). Therein, the Plaintiff acknowledged that he had intimate knowledge of Converze’s business, acquired by the Defendant, and exploitation of that would adversely affect the Defendant’s ability to continue with that business post-sale. The parties, thus, agreed to several restrictions to protect the Defendant’s goodwill, relationships with customers and employees, and confidential information. Specifically, the RCA contains a non-competition provision, non- solicitation provisions for employees and customers, and restrictions on confidential information (among other provisions).

B. The Dispute and Demand Less than two years after the 2023 sale, the Plaintiff resigned from his position with the Defendant. The Defendant has since sued the Plaintiff in this Court alleging breaches of the RCA (the “Underlying Action”).7 In the Underlying Action, filed on June 16, 2025, the Defendant alleged the Plaintiff breached the RCA by directly

7 Genesis CMG Holdings, LLC v. Simplicity Media, LLC, C.A. No. 2025-0676-SEM [hereinafter “Underlying Action”], D.I. 1.

December 23, 2025 Page 5

competing with the Defendant, and actively soliciting the Defendant’s clients with the benefit of the Defendant’s confidential information (the “Initial Complaint”).8 After moving to dismiss the Initial Complaint, the Plaintiff, on August 7, 2025, submitted a written demand for the advancement of legal fees incurred in defending the Underlying Action (the “Demand”).9 The Defendant did not respond to the Demand, and, on August 27, 2025, the Plaintiff initiated this action. On September 29, 2025, the Defendant answered the complaint in this action, closing the initial pleadings.

But on the same day it answered the complaint in this action, the Defendant amended its complaint in the Underlying Action (the “Amended Complaint”).10 The redline for the Amended Complaint contains few substantive changes. First, in the Amended Complaint, the Defendant removed any explicit reference to the Plaintiff’s alleged use of “confidential information” as defined in the RCA.11 Second, through the Amended Complaint, the Defendant added detail about the Plaintiff’s resignation and the employees and clients the Plaintiff allegedly solicited.12

8 Underlying Action, D.I. 1 ¶ 27.

9 Am. Compl. ¶ 6. The Plaintiff included with the Demand the required undertaking.

10 Underlying Action, D.I. 13.

11 See Underlying Action, D.I. 13 ([REDLINE VERSION] Plaintiff’s First Amended Complaint). 12 The sufficiency of these allegations, and whether they state a reasonably conceivable claim for relief is pending before me in the Underlying Action The parties have, as of

December 23, 2025 Page 6

The Defendant has conceded that it amended the Initial Complaint, replacing it with the Amended Complaint, in direct response to, and to limit or foreclose, the Plaintiff’s advancement rights. Undeterred, the Plaintiff, on September 29, 2025, sent a second demand for advancement in response to the Amended Complaint (the “Second Demand”).13 Like with the Demand, the Defendant never responded to the Second Demand and the Plaintiff amended his complaint in this action, on October 7, 2025, to plead as much.

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Theodore Barr v. Genesis CMG Holdings, LLC, (Del. Ct. App. 2025).

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