Theatre Time Clock, Inc. v. Stewart

276 F. Supp. 593, 1967 U.S. Dist. LEXIS 8983
CourtDistrict Court, E.D. Louisiana
DecidedNovember 29, 1967
DocketCiv. A. 67-849
StatusPublished
Cited by11 cases

This text of 276 F. Supp. 593 (Theatre Time Clock, Inc. v. Stewart) is published on Counsel Stack Legal Research, covering District Court, E.D. Louisiana primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
Theatre Time Clock, Inc. v. Stewart, 276 F. Supp. 593, 1967 U.S. Dist. LEXIS 8983 (E.D. La. 1967).

Opinion

CHRISTENBERRY, Chief Judge.

Theatre Time Clock, Inc., a Pennsylvania corporation seeks to enjoin the defendant, William J. Stewart, a Louisiana citizen and former employee of the plaintiff from engaging, for a period of three years, in any competitive activity or business, in any capacity or from making use of knowledge and information obtained by him concerning the names, addresses and expiration dates of contracts that various individuals had with the plaintiff or from serving or in any way soliciting plaintiff’s customers within the specified territory and in addition prays for damages against the defendant, William J. Stewart. Plaintiff further requests that the defendant be required to return to plaintiff all copies of records pertaining to the plaintiff’s business which he took including but not limited to customers’ lists and inter-office memoranda.

I.

THE NATURE AND HISTORY OF MOTION PICTURE ADVERTISING

The following information concerning the nature and history of motion picture advertising is taken from a stipulation of the parties involved.

The business of motion picture advertising is not the business of advertising motion pictures. Shortly after the advent of the outdoor theatre or drive-in, those in the business discovered that because of the limited playing time, from dark until 11 to 12 P.M. a profitable operation required the exhibition of two regular length features. The operators soon learned that a large part of their gross income was derived from concessions, that is the sale of popcorn, candies, soft drinks and later hot and cold sandwiches and other food snacks. They therefore resorted to a policy of providing a short intermission, from 10 to 20 minutes, between features, during which intermission period the patrons were urged to patronize the concessions. It is during this intermission period that services such as those provided by plaintiff play a significant role in the industry.

The motion picture advertising business consists of three basic categories: (1) screen ads; (2) manufacturer-dealer programs; and (3) intermission films. Each are described below.

1. Screen ads — This category consists of a motion picture advertising company, such as the plaintiff contracting with the theatre owner for time on his screen and contracting with neighborhood businesses to pay for exhibition of their advertisements on the screen of the theatre.

2. Manufacturer-dealer programs— National manufacturers, such as Westinghouse, Ford, Chrysler, Honda Motor *595 cycle, General Electric, etc. cause to be produced elaborate short films of their products. These films are then displayed at various theatres through arrangements made with the motion picture advertising company.

3. Intermission films — The intermission policy of the drive-in theatres and the large gross produced by their concessions taught that an intermission film would be helpful in promoting further concession sales and bringing in additional revenue from advertising. Basically, intermission films usually have a playing time of ten to twenty minutes as desired by the drive-in and the introduction is an announcement of the intermission, advising the patrons that the concessions are open, and announcing the remaining minutes of the intermission at intervals of one minute.

Having obtained a contract, oral or written with a drive-in theatre the intermission film company seeks advertisers to buy time on the screen. None of these advertisements contain live action nor animation. They consist of still photographs and the name and location of the advertiser’s business and are displayed for about twenty seconds.

II.

PLAINTIFF’S EMPLOYMENT WITH THE DEFENDANT

The defendant was first employed by Theatre Time Clock, Inc., in 1953 following answer to an advertisement in the local newspapers for salesmen. At that time there was an oral agreement between the plaintiff and Stewart as to the compensation Stewart was to receive and what his duties would be in regard to the sale of advertising. Though there is no testimony in the record as to exactly what the nature of the training was that Stewart received when he was first employed by Theatre Time Clock, Inc. in 1953, there was testimony indicating that Theatre Time Clock, Inc. trains its salesmen by having the sales manager under whom the new salesman is to work accompany the new salesman for a period of four weeks showing him how to sell advertising. This four week “training period” was later reduced to one week but exactly when is not shown in the record. Nevertheless, it is reasonable to assume that Stewart, the defendant herein, received some training consisting of an experienced employee accompanying him in calling on prospective customers for a short period of time at his initial employment.

Both parties operated pursuant to this oral agreement until September of 1964. At that time the president of the plaintiff corporation met with the defendant in New Orleans and discussed a proposed employment contract. In this contract the duties of the defendant are listed, his territory for selling screen advertising is defined and the remuneration he is to receive is spelled out including a bonus arrangement based on a percentage of the profits of Theatre Time Clock, Inc. Paragraph 13 of that contract provides “In the event that for any reason whatsoever Stewart ceases to act under this contract, he shall not, for a period of three years, and in an area described by circle with the radius of 150 miles with its center in New Orleans, Louisiana, engage in any activity or business selling screen advertising in any manner whatsoever whether as employee, shareholder, officer, director, partner, manager, owner, advisor, consultant or otherwise.” Paragraph 14 of this same contract provides : “This contract shall be construed under the laws of the Commonwealth of Pennsylvania.” After discussing the terms of the contract it was signed by the defendant and he retained one copy of the contract which contained only his own signature. The president of the plaintiff corporation testified that he returned to Pennsylvania with the original and other copies of the contract, and affixed his signature thereto on September 26, 1964. Apparently the defendant has never received a copy of the contract signed by any representative of the plaintiff corporation but only received and retained the copy of the contract bearing his own signature. However, it is undisputed *596 that both parties operated pursuant to the agreement and thus the instrument itself is only a written memorial of what the parties had previously agreed upon.

It is this contract which is the basis of the plaintiff’s cause of action.

III.

CONFLICT OF LAWS ISSUE

With jurisdiction based on diversity, the law is settled that this court must apply the conflict of laws rule of the forum. Erie R. R. Co. v. Tompkins, 304 U.S. 64, 58 S.Ct. 817, 82 L.Ed. 1188; Klaxon Co. v. Stenton Elec. Mfg. Co., Inc., 313 U.S. 487, 61 S.Ct. 1020, 85 L.Ed. 1477 (1941).

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Bluebook (online)
276 F. Supp. 593, 1967 U.S. Dist. LEXIS 8983, Counsel Stack Legal Research, https://law.counselstack.com/opinion/theatre-time-clock-inc-v-stewart-laed-1967.