The Zodiac Group, Inc. v. Axis Surplus Insurance Company

CourtCourt of Appeals for the Eleventh Circuit
DecidedOctober 22, 2013
Docket20-10519
StatusUnpublished

This text of The Zodiac Group, Inc. v. Axis Surplus Insurance Company (The Zodiac Group, Inc. v. Axis Surplus Insurance Company) is published on Counsel Stack Legal Research, covering Court of Appeals for the Eleventh Circuit primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
The Zodiac Group, Inc. v. Axis Surplus Insurance Company, (11th Cir. 2013).

Opinion

Case: 13-10941 Date Filed: 10/22/2013 Page: 1 of 13

[DO NOT PUBLISH]

IN THE UNITED STATES COURT OF APPEALS

FOR THE ELEVENTH CIRCUIT

No. 13-10941 Non-Argument Calendar

D.C. Docket No. 9:12-cv-80299-RNS

THE ZODIAC GROUP, INC., et al., Plaintiffs-Appellants,

versus

AXIS SURPLUS INSURANCE COMPANY, Defendant-Appellee.

Appeal from the United States District Court for the Southern District of Florida

(October 22, 2013)

Before DUBINA, HULL, and PRYOR, Circuit Judges.

PER CURIAM:

Plaintiffs–Appellants the Zodiac Group, Inc., David Felger, and Daniel

Felger appeal the district court’s dismissal of their complaint against Defendant– Case: 13-10941 Date Filed: 10/22/2013 Page: 2 of 13

Appellee Axis Surplus Insurance Company. After reviewing the record and

considering the arguments presented in the briefs, we affirm.

I. FACTUAL BACKGROUND

This case concerns the scope of coverage under a professional liability

insurance policy that Defendant–Appellee Axis Surplus Insurance Company

(“Axis”) issued to Plaintiffs–Appellants the Zodiac Group, Inc., David Felger, and

Daniel Felger (collectively referred to as “Zodiac”). The Zodiac Group offers

“psychic” hotline telephone services. David Felger and Daniel Felger own and

operate the Zodiac Group.

The parties dispute whether the insurance policy provides coverage for the

attorney’s fees and expenses that Zodiac incurred defending against a federal

lawsuit brought by Zodiac’s ex-business partner, Linda Georgian.

A. Georgian’s Endorsement Agreement with Zodiac

In November 2001, the Zodiac Group entered into an agreement wherein

Georgian, a renowned psychic and co-host of the Psychic Friends Network, 1

agreed to endorse the Zodiac Group’s services (the “Endorsement Agreement”).

The Endorsement Agreement required Georgian to “provide endorsement services

1 The Psychic Friends Network is a telephonic psychic service that started in the 1990s and was commonly advertised through infomercials.

2 Case: 13-10941 Date Filed: 10/22/2013 Page: 3 of 13

to Zodiac relating to the telephone psychic entertainment services offered by

Zodiac to its affiliates.” In March 2007, the Endorsement Agreement ended.

B. Georgian’s State Court Litigation Against the Zodiac Group

In April 2008, Georgian sued Plaintiff–Appellant the Zodiac Group in

Florida state court. Georgian’s state court complaint alleged generally that the

Zodiac Group improperly used Georgian’s name and likeness after the

Endorsement Agreement ended to falsely imply that she endorsed the Zodiac

Group’s services. The complaint provided specific details supporting its

allegations, including that the Zodiac Group (1) “repeatedly and continuously used

Georgian’s name and likeness to promote its psychic services”; (2) “incorrectly

promote[d] Georgian’s endorsement of [the] Zodiac Group’s services”; (3) used

Georgian’s name and likeness on its websites; (4) used Georgian’s name and

image on its advertisements in national print media; (5) used Georgian’s name in

its national call solicitations; and (6) maintained telephone advertising under the

name “Psychic Friend Linda Georgian.”

The complaint also alleged that the Zodiac Group extensively advertised its

psychic services in various media, including the Internet, national magazine

publications, telephone call lines, and yellow page services. The complaint then

alleged that the Zodiac Group “published and printed for trade, commercial and

3 Case: 13-10941 Date Filed: 10/22/2013 Page: 4 of 13

proprietary advertising purposes” the photographic likeness and name of Georgian

without her permission and in direct contravention of her express demands to stop.

Attachments to the complaint contained numerous advertisements from the Zodiac

Group with Georgian’s name, likeness, and references to Georgian’s affiliation

with the Psychic Friends Network.

Based on these allegations, Georgian sought damages and injunctive relief.

In November 2009, the state court dismissed Georgian’s complaint, without

prejudice, for lack of prosecution.

C. Georgian’s Federal Court Litigation Against Zodiac

Two months later, in January 2010, Georgian sued Zodiac (i.e., the Zodiac

Group, David Felger, and Daniel Felger) in federal court. Georgian’s federal

complaint sought damages and equitable relief. In January 2011, Georgian

amended her federal complaint. The amended complaint removed two claims but

was otherwise substantially similar to Georgian’s prior complaint.

Georgian’s federal complaint was predicated on the same wrongful conduct

as her state court complaint—namely, that Zodiac improperly used Georgian’s

name and likeness after the Endorsement Agreement ended to falsely imply that

she endorsed the Zodiac Group’s services. As with her state complaint, Georgian’s

federal complaint provided specific details supporting its allegations, including that

4 Case: 13-10941 Date Filed: 10/22/2013 Page: 5 of 13

Zodiac (1) repetitively used Georgian’s name and made false claims on its website

that Georgian endorsed Zodiac’s psychic readers; (2) published scores of Internet

directory and advertising listings falsely promoting and advertising its phone

number as Georgian’s number; (3) published “hard paper periodical advertising”

that improperly used Georgian’s name, image, and likeness to promote its

business; (4) directed its psychic telephone workers to falsely inform callers that

Georgian had a line with, was affiliated with, or owned that telephone network;

(5) directed its psychic telephone workers to falsely inform callers that they were

Georgian; (6) fostered a misbelief that Georgian endorsed or was affiliated with

Zodiac; (7) established a misleading paper trail by placing terms like “Psychic

Friend” on customers’ credit card statements to create the appearance that

Georgian, rather than Zodiac, provided and charged for the psychic telephone

services; and (8) used various unauthorized techniques, such as creating false

Ancestry.com and Facebook.com accounts, to “optimiz[e] the appearance and

linkage” between Zodiac and Georgian on the Internet. The federal complaint

alleged that these acts continued through at least September 2009.

The district court dismissed most of the counts in Georgian’s federal

complaint. The parties settled the remaining claims.

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D. The Insurance Policy Between Zodiac and Axis

In October 2008, insurer Axis issued Zodiac a professional liability

insurance policy (“the Policy”). The Policy’s inception date was October 1, 2008;

its expiration date was October 1, 2009; and its retroactive date was March 6,

1998. In 2009, the parties renewed the Policy. The renewed Policy continued

coverage through October 1, 2010.

Plaintiff-Appellant the Zodiac Group was a “Named Insured” under the

Policy. As officers and directors of the Zodiac Group, Plaintiffs-Appellants David

Felger and Daniel Felger were both “Individual Insureds” under the Policy.

The Policy stated that Axis would insure against claims arising from, inter

alia, “interference with rights of privacy or publicity, including . . . commercial

appropriation of name or likeness.”

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