The Upper Deck Company v. Flores

CourtDistrict Court, S.D. California
DecidedMarch 8, 2022
Docket3:21-cv-01182
StatusUnknown

This text of The Upper Deck Company v. Flores (The Upper Deck Company v. Flores) is published on Counsel Stack Legal Research, covering District Court, S.D. California primary law. Counsel Stack provides free access to over 12 million legal documents including statutes, case law, regulations, and constitutions.

Bluebook
The Upper Deck Company v. Flores, (S.D. Cal. 2022).

Opinion

1 2 3 4 5 6 7 8 UNITED STATES DISTRICT COURT 9 SOUTHERN DISTRICT OF CALIFORNIA 10 11 THE UPPER DECK COMPANY, a Case No.: 21CV1182-GPC(KSC) Nevada corporation, 12 ORDER GRANTING IN PART AND Plaintiff, 13 DENYING IN PART THIRD PARTY v. DEFENDANTS’ MOTION TO 14 DISMISS WITH LEAVE TO AMEND MIGUEL FLORES, an individual, and 15 [Dkt. No. 26.] DOES 1 -100, inclusive,, 16 Defendant. 17

18 MIGUEL FLORES, an individual, 19 Third Party Plaintiff, 20 v. 21 ROCCO TENAGLIA, an individual, 22 GEM MINT AUTHENTICATION, INC., a Florida corporation, and ALON 23 KARPUCH, an individual,, 24 Third Party Defendants. 25 26 Before the Court is Third Party Defendants Gem Mint Authentication, Inc. and 27 Alon Karpuch’s motion to dismiss pursuant to Federal Rule of Civil Procedure (“Rule”) 28 12(b)(2) and 12(b)(6). (Dkt. No. 26.) An opposition was filed by Third Party Plaintiff 1 Miguel Flores. (Dkt. No. 34.) Third Party Defendants then filed their reply. (Dkt. No. 2 35.) The Court finds that the matter is appropriate for decision without oral argument 3 pursuant to Local Civ. R. 7.1(d)(1). Based on the reasoning below, the Court GRANTS 4 in part and DENIES in part Third Party Defendants’ motion to dismiss with leave to 5 amend. 6 Background 7 According to the operative second amended complaint (“SAC”), Plaintiff The 8 Upper Deck Company (“Plaintiff” or “Upper Deck”) is a leading manufacturer of trading 9 cards for over 30 years, has been in the forefront of the trading card industry since 1989, 10 holds exclusive licensing agreements with various professional athletes, including 11 Michael Jordan, and maintains its own trademarked logos, designs and word marks. (Id., 12 SAC ¶¶ 2, 7, 9, 10, 17.) Upper Deck exclusively owns a number of trademarks and 13 tradenames which are collectively referred to as the “Upper Deck Trademarks”, including 14 the “green diamond” logo with the name “Upper Deck.” (Id. ¶ 11.) 15 Defendant Miguel Flores (“Defendant” or “Flores”) markets products for sale 16 online throughout the United States through eBay. (Id. ¶ 3.) It is alleged that Defendant 17 advertised and sold counterfeit trading cards with the Upper Deck Trademarks and 18 Jordan’s likeness in interstate commerce without permission via his eBay store using the 19 seller name “migflo_3800”. (Id. ¶¶ 19, 22.) Defendant’s products, including the trading 20 cards, are counterfeits that were not created or distributed by or on behalf of Upper Deck 21 and feature Upper Deck Trademarks as well as Jordan’s name, image, likeness and/or 22 autograph for which Plaintiff holds a license and assignment related to the use of Jordan’s 23 publicity rights on trading cards. (Id. ¶ 24.) 24 Many of Defendant’s products are illegally reprinted versions of authentic trading 25 cards previously produced by Upper Deck that were created without its permission, 26 consent, authority or approval. (Id. ¶ 25.) Even though Defendant’s cards were graded 27 as “Facsimile Reprint” by GMA Grading, GMA Grading has recently acknowledged that 28 reprint cards are counterfeits that “appears to use non-licensed images, logos, or 1 likenesses” and has stopped providing grading to these counterfeit cards as of March 13, 2 2021. (Id.) 3 Due to Flores’ alleged infringing conduct, Upper Deck filed suit alleging seven 4 causes of action in the SAC for 1) false affiliation/endorsement, false advertising, and 5 unfair competition under 15 U.S.C. § 1125(a); 2) trademark dilution under 15 U.S.C. § 6 1125(c); 3) trademark infringement and counterfeiting under 15 U.S.C. § 1114; 4) 7 deprivation of rights of publicity pursuant to California Civil Code section 3344; 5) 8 commercial misappropriation/violation of rights of publicity under California common 9 law; 6) violation of California’s Unfair Competition Law (“UCL”) under California 10 Business & Professions Code section 17200 et seq.; and 7) California common law unfair 11 competition.1 (Dkt. No. 20, SAC.) 12 On November 26, 2021, Defendant Flores filed his answer and a third party 13 complaint (“TPC”) against Rocco Tenaglia (“Tenaglia”), the seller of the cards at issue in 14 the SAC, Gem Mint Authentication, Inc. (“GMA”), the appraiser, authenticator and 15 grader of the cards at issue in the SAC, and Alon Karpuch (“Karpuch”), the alleged 16 owner and sole employee and grader of GMA. (Dkt. No. 21-1, Third Party Complaint 17 (“TPC”) ¶¶ 3, 4, 17.) The TPC alleges six causes of action for 1) breach of the warranty 18 of title; 2) inducement; 3) violation of California Business & Professions Code section 19 21672(a); 4) violation of California Civil Code section 1739.7; 5) breach of 20 contract/breach of the covenant of good faith and fair dealing; and 6) declaratory 21 judgment. (Dkt. No. 21-1, TPC.) Flores describes his TPC as seeking equitable 22 apportionment, contributory indemnity and damages in impleader. (Dkt. No. 34 at 3.2) 23 While the TPC does not specifically identify which cause of action is alleged against 24 which defendant, in his opposition, Flores asserts that the first, second, fifth and sixth 25 26

27 1 The case was removed to this Court on June 28, 2021. (Dkt. No. 1, Not. of Removal.) 28 1 causes of action are alleged against GMA and Karpuch and all causes of action except the 2 fifth one are alleged against Tenaglia.3 (Dkt. No. 34 at 3-4.) 3 GMA and Karpuch move to dismiss the TPC for lack of personal jurisdiction as to 4 Karpuch under Rule 12(b)(2), and failure to state a claim under Rule 12(b)(6) and Rule 5 9(b) and is fully briefed. 6 Legal Standards 7 A. Legal Standard on Federal Rule of Civil Procedure 12(b)(2) 8 “When a defendant moves to dismiss for lack of personal jurisdiction, the plaintiff 9 bears the burden of demonstrating that the court has jurisdiction.” In re Western States 10 Wholesale Natural Gas Antitrust Litig. v. Oneok, Inc., 715 F.3d 716, 741 (9th Cir. 2013). 11 In this case, where the motion is based on written materials rather than an evidentiary 12 hearing, the plaintiff need only make “a prima facie showing of jurisdictional facts to 13 withstand the motion to dismiss.” Bryton Purcell LLP v. Recordon & Recordon, 575 14 F.3d 981, 985 (9th Cir. 2009). In such a case, “we only inquire into whether [the 15 plaintiff's] pleadings and affidavits make a prima facie showing of personal jurisdiction.” 16 Caruth v. Int’l Psychoanalytical Ass'n, 59 F.3d 126, 128 (9th Cir. 1995). On a prima 17 facie showing, the court resolves all contested facts in favor of the non-moving party. In 18 re Western States, 715 F.3d at 741; AT&T v. Compagnie Bruxelles Lambert, 94 F.3d 586, 19 588 (9th Cir. 1996) (if conflicted facts are contained in the parties’ affidavits, the facts 20 must be resolved in favor of the plaintiff for purposes of determining whether a prima 21 facie case of personal jurisdiction has been established). “The plaintiff cannot simply rest 22 on the bare allegations of its complaint, but uncontroverted allegations in the complaint 23 must be taken as true.” Mavrix Photo, Inc. v. Brand Techs., Inc., 647 F.3d 1218, 1223 24 (9th Cir. 2011) (quotation marks and citation omitted).

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The Upper Deck Company v. Flores, Counsel Stack Legal Research, https://law.counselstack.com/opinion/the-upper-deck-company-v-flores-casd-2022.