The Upper Deck Company v. Flores

District Court, S.D. California·Decided March 8, 2022·No. 3:21-cv-01182·Unknown

Opinion

THE UPPER DECK COMPANY, a Case No.: 21CV1182-GPC(KSC) Nevada corporation, ORDER GRANTING IN PART AND Plaintiff, DENYING IN PART THIRD PARTY v. DEFENDANTS’ MOTION TO DISMISS WITH LEAVE TO AMEND MIGUEL FLORES, an individual, and [Dkt. No. 26.] DOES 1 -100, inclusive,, Defendant.

MIGUEL FLORES, an individual, Third Party Plaintiff, v. ROCCO TENAGLIA, an individual, a Florida corporation, and ALON KARPUCH, an individual,, Third Party Defendants. Before the Court is Third Party Defendants Gem Mint Authentication, Inc. and Alon Karpuch’s motion to dismiss pursuant to Federal Rule of Civil Procedure (“Rule”) 12(b)(2) and 12(b)(6). (Dkt. No. 26.) An opposition was filed by Third Party Plaintiff Miguel Flores. (Dkt. No. 34.) Third Party Defendants then filed their reply. (Dkt. No. 35.) The Court finds that the matter is appropriate for decision without oral argument pursuant to Local Civ. R. 7.1(d)(1). Based on the reasoning below, the Court GRANTS in part and DENIES in part Third Party Defendants’ motion to dismiss with leave to amend. Background According to the operative second amended complaint (“SAC”), Plaintiff The Upper Deck Company (“Plaintiff” or “Upper Deck”) is a leading manufacturer of trading cards for over 30 years, has been in the forefront of the trading card industry since 1989, holds exclusive licensing agreements with various professional athletes, including Michael Jordan, and maintains its own trademarked logos, designs and word marks. (Id., SAC ¶¶ 2, 7, 9, 10, 17.) Upper Deck exclusively owns a number of trademarks and tradenames which are collectively referred to as the “Upper Deck Trademarks”, including the “green diamond” logo with the name “Upper Deck.” (Id. ¶ 11.) Defendant Miguel Flores (“Defendant” or “Flores”) markets products for sale online throughout the United States through eBay. (Id. ¶ 3.) It is alleged that Defendant advertised and sold counterfeit trading cards with the Upper Deck Trademarks and Jordan’s likeness in interstate commerce without permission via his eBay store using the seller name “migflo_3800”. (Id. ¶¶ 19, 22.) Defendant’s products, including the trading cards, are counterfeits that were not created or distributed by or on behalf of Upper Deck and feature Upper Deck Trademarks as well as Jordan’s name, image, likeness and/or autograph for which Plaintiff holds a license and assignment related to the use of Jordan’s publicity rights on trading cards. (Id. ¶ 24.) Many of Defendant’s products are illegally reprinted versions of authentic trading cards previously produced by Upper Deck that were created without its permission, consent, authority or approval. (Id. ¶ 25.) Even though Defendant’s cards were graded as “Facsimile Reprint” by GMA Grading, GMA Grading has recently acknowledged that reprint cards are counterfeits that “appears to use non-licensed images, logos, or likenesses” and has stopped providing grading to these counterfeit cards as of March 13, 2021. (Id.) Due to Flores’ alleged infringing conduct, Upper Deck filed suit alleging seven causes of action in the SAC for 1) false affiliation/endorsement, false advertising, and unfair competition under 15 U.S.C. § 1125(a); 2) trademark dilution under 15 U.S.C. § 1125(c); 3) trademark infringement and counterfeiting under 15 U.S.C. § 1114; 4) deprivation of rights of publicity pursuant to California Civil Code section 3344; 5) commercial misappropriation/violation of rights of publicity under California common law; 6) violation of California’s Unfair Competition Law (“UCL”) under California Business & Professions Code section 17200 et seq.; and 7) California common law unfair competition.1 (Dkt. No. 20, SAC.) On November 26, 2021, Defendant Flores filed his answer and a third party complaint (“TPC”) against Rocco Tenaglia (“Tenaglia”), the seller of the cards at issue in the SAC, Gem Mint Authentication, Inc. (“GMA”), the appraiser, authenticator and grader of the cards at issue in the SAC, and Alon Karpuch (“Karpuch”), the alleged owner and sole employee and grader of GMA. (Dkt. No. 21-1, Third Party Complaint (“TPC”) ¶¶ 3, 4, 17.) The TPC alleges six causes of action for 1) breach of the warranty of title; 2) inducement; 3) violation of California Business & Professions Code section 21672(a); 4) violation of California Civil Code section 1739.7; 5) breach of contract/breach of the covenant of good faith and fair dealing; and 6) declaratory judgment. (Dkt. No. 21-1, TPC.) Flores describes his TPC as seeking equitable apportionment, contributory indemnity and damages in impleader. (Dkt. No. 34 at 3.2) While the TPC does not specifically identify which cause of action is alleged against which defendant, in his opposition, Flores asserts that the first, second, fifth and sixth

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